Social advertising (social issues)
Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior.[1]
While social advertising campaigns are often successful in raising awareness, they are typically unsuccessful in producing long-term behavior change of the type that can be achieved through the use of social marketing. Social advertising may, however, form a part of a social marketing intervention.[1]
Social advertising makes people understand what the government does.
See also
[edit]References
[edit]- ^ a b Truss, Aiden (2010). Jeff French; Clive Blair-Stevens; Dominic McVey; Rowena Merritt (eds.). Social Marketing and Public Health: Theory and practice. Oxford University Press. p. 24. ISBN 978-0-19-955069-2.
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