Sinful Colors
Sinful Colors is an American nail polish company owned by Revlon.[1]
Background
[edit]Sinful Colors was founded in 1991.[2][3]
In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.[4][5]
In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.[6]
Organization
[edit]The company's headquarters is located in New York, NY.
Products
[edit]In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection.[7] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.[8][9]
In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs.[10]
They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.[11] They are sold at Target.
Another collection they have is called Sweet and Salty and is based on favorite foods such as tacos, cheese puffs, and donuts.[12]
On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.[13]
References
[edit]- ^ "Revlon Nail Polish Line To Lay Off 117 In Md". 5 October 2012. Retrieved 2017-08-18.
- ^ "SinfulColors". SinfulColors. Archived from the original on 2021-04-14. Retrieved 2021-10-27.
- ^ "Mirage Cosmetics, Inc. - Relationship Science". Relationship Science. Retrieved 2017-08-19.
- ^ "Revlon Acquires Mirage Cosmetics | Mergr". mergr.com. Retrieved 2017-08-19.
- ^ PMC (2011-03-25). "Revlon Acquires Sinful Nail Brand". WWD. Retrieved 2017-08-18.
- ^ Maria Ajit Thomas, Phil Wahba, Cosmetics maker Revlon to exit China, Reuters.com, 31 December 2013
- ^ Amy Sciarretto, Is Kylie Jenner's New Sinful Colors Nail Polish Collection Different? There's A Big Change Coming, Bustle.com, 30 March 2016
- ^ Alex Warner, Vanessa Hudgens Just Launched an Insanely Cool Makeup Collection, Marieclaire.com, 18 April 2018
- ^ Allanah Dykes, Vanessa Hudgens Sinful Colors Festival Collection Is Everything But Sinful, Elitedaily.com, 19 April 2018
- ^ "CLAWS – SINFULCOLORS". Retrieved 2020-09-24.
- ^ "SPORTY BRIGHTS – SINFULCOLORS". Retrieved 2020-09-24.
- ^ "SWEET & SALTY – SINFULCOLORS". Retrieved 2020-09-24.
- ^ "Cosmetics maker Revlon files for bankruptcy in US". BBC News. 2022-06-17. Retrieved 2022-06-18.
External links
[edit]
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