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Silverpush
Screenshot
Type of businessPrivate
FoundedSeptember 2012 (2012-09)
HeadquartersSingapore
Area servedIndia, Japan, Philippines, Indonesia, Thailand, South Africa, Egypt, Dubai, Malaysia, Vietnam, Tanzania, UK, US, Middle East
Founder(s)Hitesh Chawla [1]
CEOHitesh Chawla
IndustryAdvertisement Technology
ProductsMirrors, Mirrors Safe, Parallels
ServicesAI powered Video Intelligence solutions. Contextual video ad placement targeting and brand suitability platforms.
URLwww.silverpush.co
Current statusOnline

Silverpush is a Singapore based marketing technology provider.[2] It was founded in September 2012, by Hitesh Chawla. After starting push notification advertisement in 2013, it launched India's first DSP platform in 2014. The company is backed by IDG Ventures, Palaash Ventures, Fabrice Grinda, K.Ganesh, 500 Startups, M&S Partners and Freak Out Inc, Japan.

Silverpush's in-video context detection platform uses artificial intelligence and computer vision to accurately identify in-video contexts, including logos, faces, objects, actions, and scenes, to enable contextual video ad placements in line with content users are actively engaging with. And its brand safety platform uses in-video context detection to contextually filter out harmful and irrelevant content. Offering brands, a suitable video environment, surpassing traditional measures like keywords blacklist, whitelisted channels and more.[3]

Products

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  • In April 2019, Silverpush introduced Parallels, an ad sync technology that syncs ads with physical events in real-time.[4]
  • In November 2019, SilverPush launched Mirrors, an artificial intelligence-driven technology that aims to deliver more relevant in-video ads by way of analysing what appears in the content. Mirrors does this using a context detection technology on videos being viewed online.[5]
  • In May 2020, Silverpush launched Mirrors Safe, an AI-powered brand suitability platform.[6]

Funding

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In April 2014, SilverPush raised $1.5 million in funding to increase global reach.[7]

In February 2019, SilverPush raised $5 million in Series B funding from FreakOut Holdings.[8][9]

In November 2022, SilverPush raised $12 million in Series C funding.[10]

Privacy implications

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The use of SilverPush to track users across multiple devices has privacy implications and allows for more detailed tracking of users. Data can be collected from multiple devices used by a single user and correlated to form a more accurate picture of the person being tracked.[11]

In July 2014, TechCrunch reported that SilverPush was using "ultrasonic inaudible sounds" called "audio beacons" along with cookies to reliably track users across multiple devices and that devices with an app containing the SilverPush SDK are constantly listening for audio beacons.[12]

In April 2015, SilverPush claimed 67 apps were using its code.[13]

In October 2015, the Center for Democracy and Technology submitted comments to the Federal Trade Commission (FTC) regarding SilverPush's cross-device tracking technology.[14][15]

In March 2016, the FTC issued warning letters to 12 app developers using SilverPush code in their apps.[16] The FTC warned these developers that they may be violating the FTC Act if they state or imply that their apps are not tracking television viewing habits when they in fact are. Shortly after the FTC warning, SilverPush made an official statement that they are ending the Unique Audio Beacon service.[17][13] However, as of 21 March 2016, SilverPush is still advertising Unique Audio Beacon on their website.[13]

In November 2016, researchers from UCL, UCSB and PoliMI demonstrated the security and privacy implications of the ultrasound cross-device tracking (uXDT) technology used by SilverPush.[18] The most notable of their attacks uses uXDT-enabled applications to deanonymize Tor users.[19]

In May 2017 SilverPush technology was again the subject of research: "A team of researchers from the Brunswick Technical University in Germany discovered [234] Android apps that employ ultrasonic tracking beacons to track users and their nearby environment. Their research paper focused on the technology of ultrasound cross-device tracking (uXDT)."[20][21]

See also

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References

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  1. ^ "Meet 6 Indian Startup Who Will Be Taking Their Rocketships To The UK".
  2. ^ "Silverpush raises US$5mn in Series B funding from Freakout Holdings".
  3. ^ "Silverpush expands presence in Turkey through ties with AdMatic".
  4. ^ "Adtech goes offline: SilverPush syncs ads with physical events in real-time".
  5. ^ "Adtech firm SilverPush will scan video content to serve better in-video ads".
  6. ^ "Brand & Business: Introducing "Mirrors Safe," Silverpush's AI-powered brand suitability platform that weeds outs harmful content".
  7. ^ "SilverPush raises $1.5M with plans to grow in the U.S." Geektime. Retrieved 1 April 2016.
  8. ^ Laghate, Gaurav (22 February 2019). "SilverPush raises $5 million in Series B from FreakOut Holdings". The Economic Times. Retrieved 22 February 2019.
  9. ^ "SilverPush raises $5 million in Series B from FreakOut Holdings". Economic Times. 2019. Retrieved 11 May 2022.
  10. ^ "Silverpush Raises $12M in Series-C Funding, Expands its Cookieless Solutions to the US". prnewswire.com. November 29, 2022. Retrieved February 2, 2024.
  11. ^ "Beware of ads that use inaudible sound to link your phone, TV, tablet, and PC". Ars Technica. 13 November 2015. Retrieved 31 March 2016.
  12. ^ "SilverPush Says It's Using "Audio Beacons" For An Unusual Approach To Cross-Device Ad Targeting". TechCrunch. 24 July 2014. Retrieved 1 April 2016.
  13. ^ a b c "Creepy Ad Company Says It Will Stop Eavesdropping With 'Audio Beacons'". Vice. 21 March 2016. Retrieved 1 April 2016.
  14. ^ "Re: Comments for November 2015 Workshop on Cross - Device Tracking" (PDF). Center for Democracy and Technology. Retrieved 1 April 2016.
  15. ^ "How TV ads silently ping commands to phones: Sneaky SilverPush code reverse-engineered". The Register. Retrieved 1 April 2016.
  16. ^ "FTC Issues Warning Letters to App Developers Using 'Silverpush' Code". 17 March 2016. Retrieved 1 April 2016.
  17. ^ "Silverpush Quits Creeping World Out, Ceases Tracking TV Habits Via Inaudible 'Beacons'". Forbes. Retrieved 1 April 2016.
  18. ^ Vasilios Mavroudis; et al. "Talking behind your Back: Attacks and Countermeasures of Ultrasonic cross-device Tracking". Black Hat Europe 2016. Retrieved 26 November 2017.
  19. ^ Vasilios Mavroudis; et al. "On the Privacy and Security of the Ultrasound Ecosystem" (PDF). ubeacsec.org. Proceedings on Privacy Enhancing Technologies. Retrieved 26 November 2017.
  20. ^ Cimpanu, Catalin. "234 Android Applications Are Currently Using Ultrasonic Beacons to Track Users". bleepingcomputer.com. Retrieved 4 April 2017.
  21. ^ Arp, Daniel. "Privacy Threats through Ultrasonic Side Channels on Mobile Devices" (PDF). intellisec.de. Retrieved 27 December 2023.
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