Shaa Wasmund
 | This biographical article is written like a résumé. (April 2014) |
Shaa Lysa Wasmund MBE is a British businesswoman.
Early life
[edit]Wasmund was educated at City of London School for Girls and at the London School of Economics,[1] during which period she won a competition with Cosmopolitan magazine to interview the boxer Chris Eubank. During the interview Eubank invited Wasmund to become his assistant and manage his PR.[2] While still at university, she promoted Eubank in the 1990 Nigel Benn vs. Chris Eubank match.[citation needed]
Career
[edit]In 1994, Wasmund started several project, including her own PR firm which managed the launch of Dyson vacuum cleaners.[3][4] In the same year, she launched a yet-unnamed sports PR company which signed Du'aine Ladejo, and formed a seminar series under the name Women's Independent Network(WIN) with guests Marcelle D'Argy Smith and Dianne Abbott MP, among others.[5]
Later, she became a founding director of the travel website Deckchair.[6] She then went on to launch lifestyle website "My kinda place" in 2000.[3] Seven years later, the site was sold to BSkyB.[6] In 2007, Wasmund established Bright Station Ventures,[6] an investment vehicle with $100 million of capital.[citation needed] In January 2009, Wasmund launched Smarta, a site providing information for entrepreneurs and small business owners.[6]
Wasmund was appointed Member of the Order of the British Empire (MBE) in the 2015 New Year Honours for services to business and entrepreneurship.[7][8]
Author
[edit]Wasmund has published multiple books including How to Fix Your Shit: A Straightforward Guide to A Better Life, Do Less > Get More - How to Work Smart and Live Life Your Way and Stop Talking, Start Doing - A Kick in the pants in six parts.
References
[edit]- ^ "Shaa Wasmund: The boss who rolled with the punches". BBC News. 30 March 2014. Retrieved 28 June 2023.
- ^ "How I Made It: Shaa Wasmund, founder of Mykindaplace.com". The Times. 1 March 2009. Archived from the original on 12 June 2011.
- ^ a b "Leadership Week: MT meets entrepreneur Shaa Wasmund". www.managementtoday.co.uk.
- ^ "Shaa Wasmund: Log on for shopping nirvana". The Independent. 3 September 2007. Archived from the original on 6 July 2022. Retrieved 1 August 2022.
- ^ Lindsey, Emma (27 March 1994). "Read her CV and weep: Savvy and sassy, Shaa Wasmund has a gift for". The Independent. Retrieved 24 January 2024.
- ^ a b c d "Upcoming Launch: Smarta of serial entrepreneur Shaa Wasmund". The Next Women. 8 December 2008. Archived from the original on 15 August 2009. Retrieved 1 August 2022.
- ^ "No. 61092". The London Gazette (Supplement). 31 December 2014. p. N25.
- ^ 2015 New Year Honours List
