Selfie With Daughter
| Date | June 9, 2015 |
|---|---|
| Location | India |
| Theme | Gender equality |
| Motive | Awareness about the importance of daughters in society. |
| Patron(s) | Sunil Jaglan |
Selfie With Daughter campaign is an initiative aimed at promoting the importance of daughters and raising awareness about gender equality. Launched in India, by social activist Sunil Jaglan, it encourages parents to take selfies with their daughters and share them on social media to celebrate the value of girls and to challenge societal norms that may devalue female children. International Selfie With Daughter Day is celebrated on 9 June every year.[1][2]
The campaign later picked other objectives and also endorsed educating girls in India and supporting them with economic freedom.[3]
The campaign often highlights issues such as gender discrimination, the need for girls' education, and the importance of supporting women's rights. By sharing these selfies, participants help create a positive narrative around having daughters and contribute to changing perceptions about gender in society.
History
[edit]The campaign was started by Sunil Jaglan, a sarpanch of Bibipur village in Jind District of Haryana, in 2015.[4] It was later promoted by Prime Minister Narendra Modi through Mann Ki Baat, a radio program.[5][6]
On 9 June 2017 an app was launched by Indian president Pranab Mukherjee to increase awareness about female foeticide in India.[4] In 2019, an all-woman selfie campaign was launched that focused on single mothers.[7][4][8]
The campaign saw a lot of participation from Northeast India.[9] In 2021, it was launched in Nepal in partnership with the Nepal Internet Foundation.[10]
A Thank You PM program was also launched afterwards to express gratitude to Prime Minister Narendra Modi on Father's Day for his efforts in promoting literacy for girls.[11]
Former President Pranab Mukherjee also referred to the campaign as a global movement against female foeticide and sex selection.[12]
Impact
[edit]According to a report published by the Indian government, the campaign was effective due to its use of failure bias. It informed the public about prevailing social norms and illustrated how thousands of others were adhering to these norms. As reported by The SDG Communicator, the campaign's website featured over 100,000 photos, with 27,000 families participating by 2019.[13][14]
Recognition by Narendra Modi
[edit]The campaign had been mentioned multiple times by the Prime Minister during his Mann Ki Baat program. In his speech in June 2015, he stated:
I liked this idea, and that too for a special reason. In Haryana, the number of girls in comparison to boys is dismally low. Around another 100 districts in the country have a similar dismal situation of skewed sex ratio. But it is the worst in Haryana. In that very same Haryana, if a Sarpanch of a small indistinct village lends this meaning to the “Beti Bachao Beti Padhao” programme, then I certainly get overwhelmed.
— Narendra Modi
and urged citizens to follow the trend by posting a selfie with their daughters.[15] In another speech in September, he described the campaign as a movement and a silent revolution.[16]
Three years later, In November 2018, he continued to talk about the campaign in his program.[17]
Who would have imagined that a small campaign “selfie with daughter”starting from a small village in Haryana would spread not only throughout the country but also across other countries as well.
— Narendra Modi
References
[edit]- ^ Bajwa, Harpreet (2024-05-20). "Selfie campaign to bring unmarried girls to vote". The New Indian Express. Retrieved 2025-01-05.
- ^ "Taking pride in girls: the Selfie With Daughter campaign in India". The SDG Communicator. 2020-11-17. Retrieved 2021-07-25.
- ^ "Sanjay Dutt to Victoria Beckham Selfie with daughter campaign". www.newindianexpress.com. Retrieved 2021-07-29.
- ^ a b c "President launches Selfie with Daughter app: All about it". India Today. June 10, 2017. Retrieved 2021-07-25.
- ^ Singh, Harmeet Shah (2015-06-30). "India's Narendra Modi: Boost up your daughters -- take a selfie". CNN. Retrieved 2021-08-22.
- ^ "#SelfieWithDaughter: India Celebrates the Girl Child". Time. Retrieved 2021-07-25.
- ^ "All-woman selfie campaign aims at girl child adoption". Deccan Herald. 2019-08-04. Retrieved 2021-07-25.
- ^ http://presidentofindia.nic.in/shri-pranab-mukherjee/press_releases/president-india-launches-mobile-app-selfie-daughter
- ^ "Selfie With Daughter campaign focuses on single mothers". The Hindu. 2019-07-30. ISSN 0971-751X. Retrieved 2021-07-25.
- ^ "After success in India, 'Selfie With Daughters' campaign enters Nepal". The New Indian Express. Retrieved 2021-07-25.
- ^ Service, Tribune News. "7-year-old Jind girl starts 'Thank you PM' campaign". Tribuneindia News Service. Retrieved 2021-08-22.
- ^ "Shri Pranab Mukherjee: Former President of India". pranabmukherjee.nic.in. Retrieved 2021-09-28.
- ^ "Economic Survey 2018-19" (PDF).
- ^ DevCom, OECD (2020-11-17). "Taking pride in girls: the Selfie With Daughter campaign in India". The SDG Communicator. Retrieved 2021-09-28.
- ^ "English Rendering of Prime Minister's 'Mann ki Baat' address on All India Radio". www.pmindia.gov.in. Retrieved 2021-09-28.
- ^ "English rendering of Text of Prime Minister's 'Mann Ki Baat' on All India Radio on 20th September 2015". www.pmindia.gov.in. Retrieved 2021-09-28.
- ^ "PM's address in 50th episode of Mann Ki Baat". www.pmindia.gov.in. Retrieved 2021-09-28.
 | This article about an organisation in India is a stub. You can help Wikipedia by expanding it. |