Scorched Peanut Bar
The Scorched Peanut Bar is an Australian chocolate bar that contains peanuts baked in toffee and covered in chocolate.
Scorced Peanut Bars were first manufactured in 1928.[1] It was originally manufactured by Mastercraft, then by Nestlé who later discontinued it.[2] In October 2019, the Scorched Peanut Bar was re-launched into the market by Cooks Confectionery in Wollongong, New South Wales.[3]
The product was promoted as "The Hard Bar" and was advertised using sexually suggestive and masculine imagery.[4] One example of this suggestive advertising is a 1980s television commercial involving a rugged looking lumberjack felling and then straddling a tree and unsheathing a Scorched Peanut Bar on his thigh.[4] An attractive female companion arrives and places her hand on the tree he is straddling.[4][5] The ad attracted criticism and was subsequently replaced with a less controversial one.[citation needed]
In 2021, Cooks Confectionery manufactured a 250g tub of Scorched Peanut Bites for discount retailer The Reject Shop.[6]
References
[edit]- ^ McDonald, Elizabeth (8 September 2023). "From Polly Waffle to Freddo Frog, we count down Australia's oldest lollies". Delicious. Retrieved 12 January 2025.
- ^ "Deleted Products, May 2011" Archived 9 August 2011 at the Wayback Machine. Nestlé, Retrieved 1 July 2011
- ^ Scanlan, Rebekah (19 December 2019). "Classic Aussie chocolate bar spotted in servos after 40 years". news.com.au. Retrieved 12 January 2025.
- ^ a b c Wilkins, Sally (28 July 1982). "The ads that you don't want to buy". The Age. p. 15. Retrieved 12 January 2025.
A lumberjack is seen felling an enormous tree... To top it off, this final scene is displayed over the caption, 'Scorched Peanut Bar, the hard bar'.
- ^ Clip taken from TV ad - YouTube
- ^ Khalil, Shireen (29 October 2021). "Reject Shop launches new $9 Scorched Peanut Bar bucket". news.com.au. Retrieved 12 January 2025.
External links
[edit]- "Nestlé Deleted Products" (PDF). Archived from the original (PDF) on 9 August 2011. Updated May 2011
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