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Roos/Atkins

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Roos Atkins final logo

Roos/Atkins was the name of a chain of upscale men's clothing stores based in San Francisco, California. It was formed through a 1957 merger of the Robert Atkins and Roos Brothers clothiers. The chain expanded after World War II to include several locations throughout northern California, but declined in the 1980s; by the early 1990s all locations had been closed or sold to other retailers. The brand is mentioned in chapter five of author Thomas Pynchon's novel The Crying of Lot 49.

References

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NYT Obituary of the founder of Roos/Atkins, Edward H. Gauer