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Richie Branson

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Richie Branson
Background information
Birth nameMarcus Brown II
BornNovember 18, 1985 (1985-11-18) (age 38)
OriginSan Antonio, Texas, USA
GenresNerdcore
Occupation(s)Rapper, game designer, music producer
Years active2010–present
LabelsOtaku Gang
Websiterichiebranson.com

Richie Branson (born Marcus Brown II; November 18, 1985) is an American music producer, game designer, and nerdcore rapper from San Antonio, Texas. His stage name is derived from that of British entrepreneur Richard Branson. He has also made various ending themes for the Rooster Teeth web series Camp Camp, in which he also voices Jake Stonewall. He is also known as the "Otaku King" and founder of the group Otaku Gang.

Career

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Beginnings

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Before gaining notoriety as a nerdcore hip-hop artist, Branson pursued a career as a music producer, eventually switching focus to pursue a career as an artist. In 2011, he signed a recording contract under a partnership between Jagore Music Group and TuTone Entertainment, an imprint owned by an executive at Universal Republic.[1] Months after the release of his first commercial single "Jersey Shore Fist Pump", Branson decided to change directions as an artist and began making nerdcore hip-hop music. He has stated in various interviews that he never really had much of a personal interest in the mainstream music he was making prior to his decision to create music by video games and other nerdy influences.[2] He attributes the start of his nerdcore career to a restroom break he took in December 2011 while playing BioWare's Star Wars: The Old Republic. Upon his return to his desk, he heard the game's main theme music and was inspired to make a hip-hop song based on it.

Cold Republic and The Letter To Squaresoft

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In February 2012, he released a free EP titled The Cold Republic – Episode I: The Empire Likes Rap, a 12-track album based on his gameplay experiences in The Old Republic. The Cold Republic gained Branson notoriety in the nerdcore community after receiving coverage from a variety of major gaming sites, including TheForce.Net, AOL's Joystiq, and IGN's The Jace Hall Show.[3][4][5] San Antonio's Fox Network affiliate television station KABB filmed and aired a music video featuring Branson performing "Looking For A Group", a song from his Cold Republic EP.[6] The San Antonio Express-News would later feature the music video on their website.[7] In addition to the live action music video to "Looking For A Group", Branson has released four machinima music videos to various songs from The Cold Republic. Shortly after the release of The Cold Republic, Branson released a single titled "Letter To Squaresoft" in protest to what he felt was a decline in the quality of videogames released by Square Enix. The single received worldwide coverage from gaming news sites, most notably Gawker media's Kotaku.[8] This coverage prompted a response via Twitter from Square Enix's online content manager Ben Bateman.[9]

The Wing Zero EP

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Around the same time as the release of "Letter To Squaresoft", Branson announced he was working on an album based on Mobile Suit Gundam Wing titled The Wing Zero EP. Notable comic writer Rich Johnston personally covered the announcement on his website, BleedingCool.com.[10] The release of the Wing Zero EP gained Branson notoriety from a variety of major players in the anime/manga community. Famed Gundam manga publisher TOKYOPOP featured Branson's gundam-inspired music multiple times on their official Facebook fansite and Twitter prior to and after the EP's release.[11][12] Anime news and streaming provider Crunchyroll praised The Wing Zero EP as "far more focused" than previous incarnations of anime-inspired rap, "providing a great listening experience despite a few slip-ups along the way".[13] Gawker's tech news site, io9 noted the oddity of a mainstream musician going into nerdcore (rather than the other way around) and hailed one of the album's songs, "Wing Memories", as the "Coolest Gundam Wing Rap Song You'll Hear Today".[14] On numerous occasions, music from The Wing Zero EP has been featured on AOL's ComicsAlliance, The Jace Hall Show, Comics Beat, and a variety of other anime and comic related websites.[15][16][17][18][19]

Reception

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After Branson's release of two well-received projects a little more than a month apart from each other, Jace Hall himself tweeted the idea that Branson might be one of the busiest artists in nerdcore.[20] Nerdcore Now mentioned Branson as "proving a bit of a dark horse" in the nerdcore scene.[21] In an interview with Whiskey Media's Anime Vice, Branson announced that he was working on a Gundam-based electronic dance music album titled "The Epyon Project.[22] In April 2012, the San Antonio Express-News reported that, in addition to The Epyon Project, Branson is working on a Street Fighter-influenced playable video game mixtape titled Richie vs. Capcom.[23]

Bring Back Toonami & The Monster Hunter Tour

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In May 2012, Branson released "Bring Back Toonami", a song inspired by Adult Swim's Toonami programming block. Adult Swim eventually began using the song in their promotional broadcasts.[24] After announcing Toonami's return to Adult Swim's programming lineup, Adult Swim featured a follow-up song from Branson as the theme music for Toonami's premiere broadcast.[25][26] Shortly after Toonami's return, Branson embarked on the Monster Hunter Tour, a national tour with MC Chris and Powerglove.[27]

Tour controversy

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During Branson's performance on the tour's show in Philadelphia, MC Chris came on stage and removed a fan from the concert for posting a tweet critical of Branson's performance. Despite Branson thanking the fan for making his show "better", the incident grew viral and attracted national media attention, forcing MC Chris to publicly apologize for the incident.[28]

Life After Death Star

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In later 2015, Branson, along with producer Solar Slim, released a remix mash up LP between the Notorious B.I.G. and Star Wars titled Life After Death Star.[29] This was their first major release together under their group, Otaku Gang. The album quickly gained viral attention and critical acclaim around the internet and new sources, such as Nerdist.[30] The album never received an official release, but bootleg copies have been made, including vinyl records.

Otaku Gang

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Branson was given the nickname and title of "Otaku King" earlier on his nerdy rap career. With the release of Life After Death Star, Branson introduced his new group titled Otaku Gang. This group would include Branson, Solar Slim, and graphic designer Plush Giant. The group would later release Marshall vs Capcom (2016),[31] and the OG 64 Mixtape (2016). The group would then go on hiatus, later to return with new members in 2016, along with the launch of their Facebook page. New members included Kadesh Flow, NyteXing, A.O. Lyrical, EyeQ, Creative Mind Frame, KickFlamez, Ish1da, 8th-Light, and The Epitome.

Game Development

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In late 2014, Branson again waded into controversy with his first video game Pill Bill, released as a satirical burn on Bill Cosby's sex scandal.[32] In an interview, he stated his "intent was definitely to make the game as absurd and funny as possible, not to trivialize rape, but to use that humor as a motivation for people to continue to talk about the scandal."[33] In 2015, Branson entered the Ludum Dare 72-hour game jam and released Shafed, a game where players control a disgruntled tech employee plotting revenge against his boss.[34] As of May 2015, Branson was working on RhymeQuest, a game targeted for release on PlayStation 4 and PC platforms.[35] After being hired as a game designer by Harmonix Music Systems, and later working for Epic Games as a designer on Fortnite's Festival game mode, he released "Not Like Us: The Game", a viral browser-based game inspired by Kendrick Lamar's hit single "Not Like Us".[36][37]

Discography

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Albums

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  • From the Underground to the Stars (2020)

Production

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EPs

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  • The Cold Republic – Episode I: The Empire Likes Rap (2012)
  • The Wing Zero EP (2012)
  • OtakuTuesdays Vol. I (2012)
  • The NERD EP (2012)
  • OtakuTuesdays Vol. II (2012)
  • The Ghouls 'N Ghosts EP (with Mega Ran) (2012)
  • From Guardia With Love (2013)
  • Ghouls 'N Ghosts II (with Mega Ran) (2013)
  • OtakuTuesdays Vol. III (2014)

Singles

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  • "Jersey Shore Fist Pump" (2011)
  • "Letter To Squaresoft" (2012)
  • "Bring Back Toonami" (2012)
  • "Toonami's Back Bitches" (2012)
  • "Super Nintendo, Sega Genesis" (with Mega Ran) (2012)
  • "Seig Zeon" (2012)
  • "Bring Back Chrono" (2013)
  • "MechaGod" (2014)
  • "Finish Him" (2014)
  • "Aznable Dreams" (2016)
  • "MEGA MAN CYPHER" (feat. Mega Ran) (2017)
  • "Ask DNA" [IchiGO! 2018 Remix] - Raj Ramayya & Richie Branson (2018)

References

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  1. ^ Guzman, Rene (2012-04-03). "Artist Trades Hip-Hop For Nerdcore". mysanantonio.com (San Antonio Express-News). Retrieved 2012-04-06.
  2. ^ "A3K Radio Episode 05: "Richie Branson"". anime3000.com. Archived from the original on 2012-05-13. Retrieved 2012-04-06.
  3. ^ Barrick, Mike (2012-02-12). "Catching Up With Star Wars: The Old Republic". theForce.net. Retrieved 2012-04-06.
  4. ^ Mitchell, Richard (2011-12-23). "Ease the Pain of Server Queue Times With This Old Republic Rap Song". Joystiq. Retrieved 2012-04-06.
  5. ^ Nau, Jeff (2011-12-23). "Richie Branson Shows 'Old Republic' Some Love with New Mixtape". The Jace Hall Show. Archived from the original on 2012-03-26. Retrieved 2012-04-06.
  6. ^ "FOX San Antonio: Street's Corner - "Looking For A Group"". KABB Fox San Antonio. Archived from the original on 2012-03-10. Retrieved 2012-04-06.
  7. ^ "Richie Branson delivers nerdcore rap of Star Wars: The Old Republic". mysanantonio.com (San Antonio Express-News). Retrieved 2012-04-06.
  8. ^ Fahey, Mike (2012-03-07). "The Glory Days of Squaresoft (*Not* square Enix) Recaptured in Rap". Kotaku. Retrieved 2012-04-06.
  9. ^ Brown, Marcus (2012-03-07). "Square-Enix's Response". The Official Site of Richie Branson. Retrieved 2012-04-06.
  10. ^ Johnston, Rich (2012-03-02). "An Entire Hip-Hop Album Based on Gundam Wing?". Bleeding Cool. Retrieved 2012-04-06.
  11. ^ "Status Update". Tokyopop's Official Fanpage. 2012-02-21. Retrieved 2012-04-06.
  12. ^ "Status Update". Tokyopop's Official Fanpage. 2012-03-19. Retrieved 2012-04-06.
  13. ^ Ming, Nate (2012-03-17). "FEATURE: Richie Branson's "The Wing Zero EP" Review". Crunchyroll. Retrieved 2012-04-06.
  14. ^ Anders, Charlie (2012-04-04). "The Coolest Gundam Wing Rap Song You'll Hear Today". Io9. Retrieved 2012-04-06.
  15. ^ Goellner, Caleb (2012-03-01). "Link Ink". ComicsAlliance. Archived from the original on 2012-05-05. Retrieved 2012-04-06.
  16. ^ Goellner, Caleb (2012-03-28). "Link Ink". ComicsAlliance. Archived from the original on 2012-03-31. Retrieved 2012-04-06.
  17. ^ Nau, Jeff (2012-02-22). "Richie Branson Nerdcore Tribute to Anime 'Mobile Suit Gundam'". The Jace Hall Show. Archived from the original on 2012-04-24. Retrieved 2012-04-06.
  18. ^ Nau, Jeff (2012-03-20). "Not Even Richie Branson's Teacher Can Stop Mobile Suit Gundam". The Jace Hall Show. Archived from the original on 2012-03-24. Retrieved 2012-04-06.
  19. ^ Beat, The (2012-03-27). "Kibbles 'n' Bits". Comics Beat. Archived from the original on 2012-04-01. Retrieved 2012-04-06.
  20. ^ "Status Update". Jace Hall's Official Twitter. 2012-03-20. Retrieved 2012-04-06.
  21. ^ "Richie Branson- The Wing Zero EP". Nerdcore Now. Retrieved 2012-04-06.[permanent dead link]
  22. ^ Pinchuk, Tom (2012-04-03). "Gundam Rapper Richie Branson - Interview". Anime Vice. Archived from the original on April 7, 2012. Retrieved 2012-04-06.
  23. ^ Guzman, René. "Artist trades hip-hop for nerdcore". San Antonio Express-News. Hearst Newspapers. Retrieved 10 August 2018.
  24. ^ "Adult Swim Brings Back Toonami Block Starting on May 26". Anime News Network. 2012-05-16. Retrieved 2012-05-16.
  25. ^ "Toonami Intro 01". BumpWorthy. 2012-05-27. Retrieved 2012-05-27.
  26. ^ "Richie Branson & HipHopGamer Interview: Toonami Is Back". Electronic Gaming Monthly. 2012-07-17. Archived from the original on 2012-07-23. Retrieved 2012-07-27.
  27. ^ "MC Chris To Tour With Powerglove On "The Monster Hunter Tour"". Bloody Disgusting. 2012-07-11. Retrieved 2012-07-27.
  28. ^ "MC Chris & Twitter: Rapper Boots Fan From Concert Over Critical Tweet, Apologizes". Huffington Post. 2012-07-19. Retrieved 2012-07-27.
  29. ^ "Life After Death Star album". Otaku Gang Official Website. 2015-11-27. Retrieved 2015-11-27.
  30. ^ "Life After Death Star article by Nerdist". Nerdist Official Website. 2015-12-07. Retrieved 2015-12-07.
  31. ^ "Eminem x "Street Fighter V" Mashup "Marshall vs. Capcom" Mixtape Stream, Cover Art & Tracklist article by HipHopDX". Nerdist Official Website. 2016-02-18. Retrieved 2016-02-18.
  32. ^ "Pill Bill is a video game inspired by Bill Cosby's rape allegations". The Daily Dot. 2014-11-24. Retrieved 2014-12-13.
  33. ^ "'Pill Bill' Cosby Game Creator: 'Where There's Smoke, There's Fire'". The Urban Daily. 2014-11-28. Retrieved 2014-12-13.
  34. ^ ""SHAFTED" Post-Mortem". Ludum Dare. 2015-04-28. Retrieved 2015-04-23.
  35. ^ "RICHIE BRANSON ANNOUNCES "RHYMEQUEST" GAME FOR THE PLAYSTATION 4, PS VITA, & PC PLATFORMS". Richie Branson Official Site. 2015-03-01. Retrieved 2015-05-01.
  36. ^ Cruz, Christopher (2024-07-17). "How the Kendrick-Drake Beef Became a Viral Video Game". Rolling Stone. Retrieved 2024-07-20.
  37. ^ Saponara, Michael (2024-07-16). "Kendrick Lamar's 'Not Like Us' Gets Turned Into a Video Game". Billboard. Retrieved 2024-07-20.
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