Q Burger
| Industry | food, breakfast, brunch |
|---|---|
| Founded | 2013 |
| Headquarters | 238 Zhongxing North Street, Sanchong District, New Taipei, Taiwan |
Area served | Taiwan |
Key people | 鄭瑞賓 Alan Cheng, as CEO and founder |
| Products | Burgers, sandwiches, pasta, soft drinks, coffee |
| Website | www |
Q Burger (Chinese: 饗樂餐飲) is a Taiwanese chain of brunch restaurants. Q Burger opened its first restaurant in 2013, in Sanchong District located in New Taipei, Taiwan. It was established by a couple who left their corporate jobs to pursue a passion for the food and beverage industry.[1] Q Burger is known for its modern dining environment, affordable pricing, and innovative use of digital technology in its operations.[2]
History and Growth
[edit]Since its founding, Q Burger has rapidly expanded across Taiwan, with more than 373 locations nationwide, as of January 2025.[3] The brand has positioned itself as a leader in Taiwan's breakfast and brunch sector, combining traditional flavours with modern culinary trends.[4] Q Burger has also started expanding into international markets. It has successfully registered trademarks in Taiwan, Japan, South Korea, China, Vietnam, Singapore, and Malaysia, with ongoing applications in the United States and Canada. According to Q Burger's founder and chairman, Alan Cheng (鄭瑞賓), the company's primary focus is to strengthen its domestic market before gradually expanding overseas. Plans include entering North American and Southeast Asian markets through direct operations or partnerships.[5]
Awards
[edit]Q Burger has earned several accolades for its innovative approach to service and operations. It was awarded with the National Rock Award in 2021 in recognition for its contributions to Taiwan's food and beverage industry.[6] It also won the Golden Boat Award for Innovative Services in 2022, awarded for its integration of digital technology to enhance service efficiency and customer satisfaction.[7]
See also
[edit]References
[edit]- ^ 楊雅民 (2024-12-31). "第2家早餐店拚掛牌 Q Burger明年1月6日登興櫃". Liberty Times (in Chinese (Taiwan)). Retrieved 2025-01-07.
- ^ 廖婕妤 (2025-01-06). "QBurger興櫃首日漲近20％ 今年要達500間門市". ETtoday. Retrieved 2025-01-07.
- ^ 徐于珺 (2025-01-06). "早午餐競爭白熱化！Q Burger今登興櫃 股價超車麥味登". Commercial Times (in Chinese (Taiwan)). Retrieved 2025-01-06.
- ^ 李鴻典 (2025-01-05). "1/6興櫃！Q Burger力拚明年突破500店 再揭未來三大重點". SET News (in Chinese (Taiwan)). Retrieved 2025-01-07.
- ^ 謝佩穎 (2025-01-01). "「Q Burger」饗樂餐飲6日登錄興櫃 力拼5年內開千家店". TVBS News (in Chinese (Taiwan)). Retrieved 2025-01-07.
- ^ "Q Burger十年展店破三百家 破壞式創新與科技化的超車術". Commonwealth Magazine (in Chinese (Taiwan)). 2023-09-14. Retrieved 2025-01-06.
- ^ "Q Burger饗樂餐飲榮獲2022第四屆品牌金舶獎！ 運用數位科技結合民生餐飲 以創新服務佳績展品牌願景". CT Want (in Chinese (Taiwan)). 2022-08-26. Retrieved 2025-01-06.
External links
[edit]- Official website (in Chinese)
- Q Burger on Facebook
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