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Ipomoea purpurea, the Purple or Common Morning Glory, is a species in the genus Ipomoea, native to Mexico and Central America. Like all morning glories the plant entwines itself around structures with its viny stems, growing to a height of 2-3 m tall. The leaves are heart-shaped and the stems are covered with brown hairs. The flowers are bell-shaped, blue to purple, 3-6 cm diameter.

The habitats of morning glories are landscapes, fences and crops. The plant is predisposed to moist and rich soil, but can be found growing in a wide array of soil types. It is naturalized throughout warm temperate and subtropical regions of the world. Although it is often considered a noxious weed, Ipomoea purpurea is also grown for its beautiful purple and white flowers and has many cultivars.