Portal:Australia/Featured article/Week 8, 2007

Sir Thomas Playford (July 5, 1896 – 16 June 1981) was a prominent South Australian politician and farmer. He served continuously as Premier of South Australia from 5 November 1938 to 10 March 1965, the longest term of any democratically elected leader in the history of the Commonwealth of Nations. His tenure as premier was marked by a period of population and economic growth unmatched by any other Australian state. Born into an old political family, he grew up on the family farm in Norton Summit before enlisting in the Australian Imperial Force in World War I, fighting in Gallipoli and Western Europe. In office, Playford used his negotiating skills to encourage industry to relocate to South Australia during World War II, and built upon this in the post-war boom years. Playford took a unique, strong and direct approach to the premiership and personally oversaw his industrial initiatives. His string of election wins were assisted by a system of electoral malapportionment that bore his name, the 'Playmander'. However, Playford and his party failed to adapt to changing social mores and eventually lost office in the 1965 election.