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Plume (company)

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Plume
Headquarters
Palo Alto, California
Key people
  • Adam Hotchkiss (Co-founder and Acting CEO)
  • Sri Nathan (Co-founder and Chief Revenue Officer)
  • Ganesh Sundaresan (CFO)
  • Shari Piré (Chief Legal and Privacy Officer)
Websitewww.plume.com

Plume is a Software-as-a-Service (SaaS) company that provides self-optimizing WiFi services, visibility, and network control for Communications Service Providers (CSPs) and their subscribers, such as personal households and small businesses.

The company is based in Palo Alto, California.[1][2]

History

[edit]

Plume was founded in 2014. The company began offering its cloud-delivered services in June 2016.[3]

In 2017, Plume raised $63 million in funding.[4] In 2018, the company changed to a subscription model beginning with its Adaptive Wi-Fi service[2][5] and new SuperPods.[2] The SuperPods are slightly larger than the first generation pods, capable of faster speeds, and contain two integrated Ethernet ports.[2]

In February 2019, TalkTalk, a UK-based telecommunications company, signed a deal with Plume to bring Plume Wi-Fi to TalkTalk’s broadband customers.[6] After a month, Plume's services became available to all UK households.[6][7] In November, the company expanded into Asia when it announced a deal with J:COM, Japan's largest cable-TV operator.[8]

In November 2020, Plume acquired British Columbia-based network intelligence and security software firm Walleye.[9] Plume also started working with POST Luxembourg.[9]

The company works with more than 400 service providers including Comcast, Charter, Qualcomm, Cablevision, Shaw Communications, Bell Canada, and Liberty Global.[10][11][12] It also partners with U.S. cable television cooperative NCTC, Sagemcom, and customer-premises equipment (CPE) vendors and resellers such as Technicolor and ADTRAN.[13]

In October 2021, it was announced that Plume raised $300 million in a Series F round, bringing Plume's valuation up to $2.6 billion.[14][15]

Services

[edit]

Plume provides an adaptive WiFi platform with cloud management services that works automatically to self-optimize network connections.[16][17][18] It provides interoperability for homes and businesses that may be using smart devices from different manufacturers.[19] Plume’s products are open, allowing them to work with any CSP.[19][20]

Using its cloud management, Plume can identify and measure network traffic and then make changes to provide better performance.[21] For example, if the bedrooms in a home are empty because everyone is in the living room streaming a movie in HD, Plume’s network will route more bandwidth to the streaming device in the living room.[3] The company provides WiFi through its tri-band pods, which plug into wall outlets, or through an OpenSync integration into a CSP’s existing Customer Premises Equipment (CPE).[22][23]

Plume’s services include:

  • Adaptive WiFi:[24] Plume adjusts bandwidth as load demand shifts throughout the day.[25]
  • Control:[26] allows users to set up profiles and manage devices and usage, set individual WiFi passwords for guests, and restrict guest access to certain devices
  • Motion sensing:[27] uses WiFi radio waves to detect motion in areas of a house. The functionality uses OpenSync nodes or, Plume’s SuperPods, and connected IoT devices to provide the sensing information.[27]
  • AI Security[27]

References

[edit]
  1. ^ "Plume introduces WorkPass for small businesses". ComputerWeekly.com. Retrieved 2021-06-10.
  2. ^ a b c d Moor Insights and Strategy. "First Look: Plume Blossoms With New SuperPods And Membership Offering". Forbes. Retrieved 2021-06-10.
  3. ^ a b Cava, Marco della. "Plume promises faster home WiFi linked to the cloud". USA TODAY. Retrieved 2021-06-10.
  4. ^ "Plume Design Gets Funding". Cablefax. 2017-06-07. Retrieved 2021-06-10.
  5. ^ Neuts, Dana E. (2018-06-13). "Plume Launches Adaptive WiFi Via Subscription for $60 a Year". Subscription Insider. Retrieved 2021-06-10.
  6. ^ a b Pocket-lint (2019-03-26). "Plume mesh network system now available to all UK customers". www.pocket-lint.com. Retrieved 2021-12-22.
  7. ^ Pocket-lint (2019-02-12). "TalkTalk brings Plume mesh Wi-Fi SuperPods to the UK at last". www.pocket-lint.com. Retrieved 2021-12-22.
  8. ^ Salter, Jim (2019-11-01). "We are the Plume. We will assimilate your Wi-Fi. Do not resist". Ars Technica. Retrieved 2022-02-11.
  9. ^ a b "Germany confirms 6 GHz decision, Plume acquires Walleye, and Airties rebrands". Wi-Fi NOW Global. 2020-11-30. Retrieved 2021-06-10.
  10. ^ "Plume raises $300m to develop communications services with AI". ComputerWeekly.com. Retrieved 2021-11-05.
  11. ^ "Plume eyes 6 GHz as Wi-Fi becomes hip again". FierceWireless. Retrieved 2021-06-10.
  12. ^ "Plume picks up $270M at a $1.35B valuation to power smart home Wi-Fi for broadband providers". TechCrunch. Retrieved 2021-06-10.
  13. ^ "Smart Wi-Fi pioneer Plume reaches 20M homes served & 150 CSP clients". Wi-Fi NOW Global. 2020-12-15. Retrieved 2021-06-10.
  14. ^ "Plume raises $300M as it passes 1.2B devices in 35M homes using its smart WiFi service". www.yahoo.com. Retrieved 2021-10-12.
  15. ^ "Plume, startup improving WiFi experience, raises $300 million mostly from SoftBank". Reuters. 2021-10-12. Retrieved 2021-10-12.
  16. ^ Cava, Marco della. "Plume promises faster home WiFi linked to the cloud". USA TODAY. Retrieved 2021-11-04.
  17. ^ "Plume picks up $270M at a $1.35B valuation to power smart home Wi-Fi for broadband providers". TechCrunch. Retrieved 2021-11-04.
  18. ^ "Why This Smart Home Solutions Provider Isn't Worried About a Silicon Shortage". ReadWrite. 2021-03-16. Retrieved 2021-11-04.
  19. ^ a b "Why This Smart Home Solutions Provider Isn't Worried About a Silicon Shortage". ReadWrite. 2021-03-16. Retrieved 2021-11-19.
  20. ^ Rogers, Bruce. "Fahri Diner Builds Plume As The World's First SaaS Experience Platform For CSPs And Their Subscribers". Forbes. Retrieved 2021-11-19.
  21. ^ "Plume picks up $270M at a $1.35B valuation to power smart home Wi-Fi for broadband providers". TechCrunch. Retrieved 2021-12-01.
  22. ^ "Branch Designs Plume Wifi Pods". www.dexigner.com. Retrieved 2022-04-08.
  23. ^ "Plume Design Gets Funding". Cablefax. 2017-06-07. Retrieved 2022-04-08.
  24. ^ Vena, Mark (2018-06-13). "First Look: Plume Blossoms With New SuperPods And Membership Offering". Forbes. Retrieved 2022-05-12.
  25. ^ Cava, Marco della (2016-06-16). "Plume promises faster home WiFi linked to the cloud". USA TODAY. Retrieved 2022-05-12.
  26. ^ Neuts, Dana E. (2018-06-13). "Plume Launches Adaptive WiFi Via Subscription for $60 a Year". Subscription Insider. Retrieved 2022-05-12.
  27. ^ a b c Vena, Mark (2020-01-07). "Plume Asserts Its Smart Home 2.0 Aspirations With Motion Awareness Capability". Forbes. Retrieved 2022-05-12.


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