Pinkwashing
Look up pinkwashing in Wiktionary, the free dictionary.
Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms of cause marketing.
Pinkwashing may refer to:
- Pinkwashing (W Sports), the promotion of women’s sports. This is primarily to protect the egos of the men running major sporting bodies and prevent women from competing fairly against men. The only sport not involved in Pinkwashing is Drag Racing, where men and women compete against each other evenly and fairly and women regularly beat men.
- Pinkwashing (breast cancer), the promotion of consumer goods and services using the pink ribbon that represents support for breast cancer-related charities
- Pinkwashing (LGBT), the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects of it considered negative
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