Phygital sport
The phygital sports are a hybrid sport that combines two formats of competition: digital and physical, with the main objective being to score the highest number of points in the two formats. Phygital sport includes both individual and team competitions.[1][2]
Origin
[edit]The term "phygital" is a neologism coined in 2007 by the Australian organization Experience Design. It combines two words - physical and digital.[3][1] The term was created to describe new "hybrid" spaces where the real and the virtual interact to create an environment where people and connected interfaces coexist. Over time, the term has come to apply to events that utilize a combination of virtual and real practices. Typically, phygital events incorporate technology to create an interactive, immersive and engaging experience for participants.[1]
Description
[edit]Competitions in phygital sports are usually held in two stages. In the first part, athletes compete in a virtual analog of the game, and in the second part - in a classic sport. Both parts of the competition are equal. In the digital stage, participants compete in a simulation game using a smartphone, tablet, computer, game console or virtual reality headset.[4] The physical stage of the competition is conducted using analogs of traditional sports: soccer field, hockey box, basketball court, driving range, octagon and others. For example, the team plays the first soccer match in the video game FIFA and then moves to the field. All the goals scored in the cyber and classic match are totaled. Phygital sports can be arranged for almost any sport that has a virtual version.[4][5]
As an official sport
[edit]Phygital sport is actively developing in Russia. On January 31, 2023, phygital sport was recognized as an official sport in the country. In February 2023 the All-Russian Federation of Phygital Sports was established, and by 2024 more than 60 branches of the organization were opened across the country.[6] The first Phygital Sports tournament was held in Kazan in 2022. After that, nine more games in a similar format were held there.[7]
Russia also organized an international phygital sports tournament, the Games of the Future. It is believed that these games were organized to overcome Russia's isolation in the international sports arena following the full-scale Russian invasion of Ukraine in 2022.[8][9][10] The competition took place in February 2024 in Kazan. More than 2,000 athletes from 277 teams took part in the Games. The competition featured more than twenty disciplines, divided into five areas: "Sport", "Tactics", "Strategy", "Speed" and "Technology". Vladimir Putin took part[11] in the opening of the competition. The budget of the event amounted to more than 6 billion rubles. The tournament, which had a prize pool of $10 million, was attended by many tier-one teams, including PSG.LGD, Azure, Ray, Beastcoast, and Entity. Among the invited teams was Nigma Galaxy, which refused to participate in the Games of the Future due to negative reactions and calls for a boycott of teams participating in the Russian tournament.[12]
The 2025 Games of the Future will be held in the United Arab Emirates.[13]
References
[edit]- ^ a b c https://www.triumphgroupinternational.com/wp-content/uploads/What-is-a-Phygital-Sporting-Event-Evidence-from-the-World-Alpine-Ski-Championships-Cortina-2021-Opening-Ceremony.pdf.
{{cite journal}}: Cite journal requires|journal=(help); Missing or empty|title=(help) - ^ "Let's get phygital: How hybrid retail models are conquering the sports market in China". www.ispo.com. Retrieved 2024-06-29.
- ^ Захаров, Роман. "Игры будущего – 2024: что такое фиджитал-спорт, чего ждать от турнира и каков призовой фонд". Профиль (in Russian). Retrieved 2024-06-28.
- ^ a b "Все говорят про фиджитал-спорт и Игры будущего — но что это вообще такое?". Тинькофф Журнал (in Russian). 2024-02-28. Retrieved 2024-06-28.
- ^ "Фиджитал-спорт: что это и почему стоит попробовать им заняться". Лайфхакер (in Russian). Retrieved 2024-06-28.
- ^ "Все говорят про фиджитал-спорт и Игры будущего — но что это вообще такое?". Тинькофф Журнал (in Russian). 2024-02-28. Retrieved 2024-06-29.
- ^ Захаров, Роман. "Игры будущего – 2024: что такое фиджитал-спорт, чего ждать от турнира и каков призовой фонд". Профиль (in Russian). Retrieved 2024-06-29.
- ^ Latypova, Leyla (2024-03-04). "Inaugural 'Games of the Future' Fail to Undo Moscow's International Isolation". The Moscow Times. Retrieved 2024-06-29.
- ^ "With the Games of the Future, Russia welcomes at home". Francs Jeux. 2024-02-20. Retrieved 2024-06-29.
- ^ "Pride and propaganda: Russia's reimagined sports world". www.playthegame.org. Retrieved 2024-06-29.
- ^ Times, The Moscow (2024-03-04). "In Photos: Russia's First-Ever 'Games of the Future'". The Moscow Times. Retrieved 2024-06-29.
- ^ "Nigma Galaxy withdraws from the $1 million Games of the Future event after backlash". esports.gg. 2024-06-08. Retrieved 2024-06-29.
- ^ "Games of the Future 2025 will take place outside of Russia | ONE Esports". www.oneesports.gg. 2024-06-03. Retrieved 2024-06-29.