Overland Waterloo Company Building

Overland Waterloo Company Building
U.S. National Register of Historic Places
The side and back of the building
Location	500 E. 4th St. Waterloo, Iowa
Coordinates	42°03′02.3″N 92°19′57.5″W
Area	less than one acre
Built	1916
Built by	H.A. Maine
Architect	Clinton P. Shockley
Architectural style	Classical Revival
MPS	Downtown Waterloo MPS
NRHP reference No.	14000663
Added to NRHP	September 22, 2014

The Overland Waterloo Company Building is a historic building located in Waterloo, Iowa, United States. Built in 1916 by the Corn Belt Auto Company, the four-story, brick structure housed the Northeast Iowa distributorship for Willys-Overland Motors. Designed by Waterloo architect Clinton P. Shockley, it features brick and terra cotta pilasters, terra cotta plaques with swag motif, molding, and a balconet. The first floor housed the sales offices and a service garage. The second floor was occupied by a clubroom/lounge, a display room for used cars, a battery-charging room, a workroom, stockroom, shop and employees' room. The third and fourth floors were used to store automobiles to be delivered to dealers and customers. Corn Belt lost their distributorship by way of a corporate restructuring in 1921, but maintained an Overland dealership here until 1927 when they moved to a different building. The building housed other automobile related business until 1955. In that year KWWL radio and KWWL-TV moved into the main floor and other businesses occupied the other floors. Black Hawk Broadcasting Company, which owned the stations, converted the entire building for use as a broadcast facility in 1965. The building continues to function for that purpose. It was listed on the National Register of Historic Places in 2014.