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Not Giving In

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"Not Giving In"
Single by Rudimental featuring John Newman and Alex Clare
from the album Home
Released18 November 2012
Recorded2012
Genre
Length4:01
Label
Songwriter(s)
Producer(s)
Rudimental singles chronology
"Feel the Love"
(2012) 		"Not Giving In"
(2012) 		"Waiting All Night"
(2013)
John Newman singles chronology
"Feel the Love"
(2012) 		"Not Giving In"
(2012) 		"Love Me Again"
(2013)
Alex Clare singles chronology
"Treading Water"
(2011) 		"Not Giving In"
(2012) 		"Hummingbird"
(2012)

"Not Giving In" is a song by British drum and bass band Rudimental. It features the vocals from John Newman and Alex Clare. The song was released in the United Kingdom on 18 November 2012 as the third single from their debut studio album, Home. It came in at number 16 in the 2012 Hottest 100, announced on Australia Day 2013. It was featured in the first episode of season three of Teen Wolf. The song was also used in a 2014 FIFA World Cup commercial for Mercedes-Benz sponsoring the Germany National Football Team and Official Intro of MCE Insurance British Superbikes by Eurosport in 2013.[1] The song is also featured in the Scottish Government's advertising for keeping up with COVID-19 restrictions.[2]

Music video

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A music video to accompany the release of "Not Giving In", written and directed by Josh Cole, was first released onto YouTube on 17 October 2012 at a total length of five minutes and twenty-nine seconds.[3] The video was filmed in the shanty towns of Manila, Philippines, and follows the life of two brothers growing up in poverty. The two later go their separate ways, as one manages to escape the city's underbelly and succeeds in breakdancing, whereas the other becomes trapped in a life of gang violence, drug crime and a murder, eventually resulting in his death.[4][5] The video has won several awards, including best dance video at the UK MVA's[6][7] and best new director at the Cannes Lions festival.[8]

Reception

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Critical reception

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Lewis Corner of Digital Spy gave the song a positive review stating:

Lashings of jazzy brass, twinkling piano and rumbling bass hears them picking up almost exactly where they left off. "This time I'm gonna be stronger/ I'm not giving in," John Newman declares in his smooth tone, richer than a double chocolate pud and just as satisfying. Rudimental may not have delivered a game-changer, but when your sound is still this fresh, why bother? .[9]

[edit]

From 2014, the song has been used as the team entrance song for the Port Adelaide Football Club at home games at the redeveloped Adelaide Oval. The song was used in a Super Rugby advertising campaign for KFC in New Zealand, during the 2020 season.

Finnish misheard lyrics

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The song became a meme in Finland, as "not giving in", when sung in the chorus, sounds similar to "nakkivene" which translates to "wiener boat" in Finnish. When Rudimental performed the song during Provinssirock 2014, people threw wieners with small "sails" at the stage.[citation needed]

Track listings

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iTunes digital download
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Feel the Love" (Live from BBC Radio 1's Hackney Weekend 2012)5:35
Trackitdown digital download[10]
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Not Giving In" (Phaeleh Remix)5:31
Juno digital download[11]
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Not Giving In" (Stay+ Remix)3:46
Drum & Bass Arena digital download[12]
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Not Giving In" (Ed Rush Remix)5:12
Beatport digital download[13]
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Not Giving In" (Huxley Remix)8:31

Charts and certifications

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Release history

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Region Date Format Label
United Kingdom 18 November 2012 Digital download

References

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  1. ^ "Mercedes-Benz WM 2014 TV-Spot: Bereit wie nie. Die deutsche Nationalmannschaft und die neue C-Klasse". YouTube. 12 May 2014. Retrieved 17 January 2016.
  2. ^ "We've come too far. We're not giving in". The Scottish Government. 1 April 2021. Retrieved 7 April 2021.
  3. ^ "Rudimental - Not Giving In ft. John Newman & Alex Clare [Official Video]". YouTube. 17 October 2012. Retrieved 17 January 2016.
  4. ^ Fuertes, Jo (17 October 2012). "Rudimental: "Not Giving In" Video | NOISEY". Noisey.vice.com. Retrieved 17 January 2016.
  5. ^ "Dance hero's slum story retold in music vid". Rappler. Retrieved 4 February 2016.
  6. ^ "2013". ukmva. Archived from the original on 28 February 2015. Retrieved 17 April 2016.
  7. ^ "Josh Cole - Photographer/Director". Retrieved 17 April 2016.
  8. ^ "Rudimental, Foxes debut new single 'Right Here' music video - watch". Digital Spy. Retrieved 17 April 2016.
  9. ^ Fletcher, Harry (2 November 2012). "Rudimental ft. John Newman & Alex Clare: 'Not Giving In' - review". Digitalspy.co.uk. Retrieved 17 January 2016.
  10. ^ "Trackitdown - Dance Music Download/Merchandise/Ticket Distribution Centre". Trackitdown. 18 November 2012.[permanent dead link‍]
  11. ^ "Not Giving In by Rudimental feat John Newman/Alex Clare on MP3 and WAV at Juno Download". Juno Download. 18 November 2012.
  12. ^ "Not Giving In by Rudimental mp3 download - Drum & Bass Arena Download". Drum & Bass Arena. 18 November 2012. Archived from the original on 20 March 2014. Retrieved 19 March 2014.
  13. ^ "Not Giving In (Asylum) :: Beatport". Beatport. 19 November 2012.
  14. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In". ARIA Top 50 Singles.
  15. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Ultratip.
  16. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In" (in French). Ultratip.
  17. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 6. týden 2013 in the date selector.
  18. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  19. ^ "Icelandic Singles Chart". Tonlist.is. Archived from the original on 19 July 2013. Retrieved 11 May 2013.
  20. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Single Top 100.
  21. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In". Top 40 Singles.
  22. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  23. ^ "Official Dance Singles Chart Top 40". Official Charts Company.
  24. ^ "Official Singles Chart Top 100". Official Charts Company.
  25. ^ "ARIA Charts – Accreditations – 2013 Singles" (PDF). Australian Recording Industry Association.
  26. ^ "NZ Top 40 Singles Chart > January 14, 2013". Recording Industry Association of New Zealand. Archived from the original on 15 January 2013. Retrieved 9 April 2016.
  27. ^ "British single certifications – Rudimental – Not Giving In". British Phonographic Industry.
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