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No Gain No Love

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No Gain No Love
Promotional poster
Hangul
손해 보기 싫어서
Revised RomanizationSonhae bogi sireoseo
McCune–ReischauerSonhae pogi shirŏsŏ
GenreRomantic comedy
Developed byCJ ENM Studios
Written byKim Hye-young
Directed byKim Jeong-sik
Starring
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Running time70 minutes[1]
Production company
  • Bon Factory
Original release
NetworktvN
ReleaseAugust 26 (2024-08-26) –
October 1, 2024 (2024-10-01)
Related
Spice Up Our Love (2024)

No Gain No Love (Korean: 손해 보기 싫어서) is a 2024 South Korean television series starring Shin Min-a, Kim Young-dae, Lee Sang-yi, and Han Ji-hyun. It aired on tvN from August 26, to October 1, 2024, every Monday and Tuesday at 20:50 (KST). It is also available for streaming on TVING in South Korea, and on Amazon Prime Video in selected regions.

Synopsis

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No Gain No Love tells the story of Son Hae-young, a woman who got married because she didn't want to lose money, and Kim Ji-wook, a man who became her husband because he doesn't want to cause harm.

Cast and characters

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Main

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An expert in profit and loss calculation, who hates deficits in life and love. She always calculates the break-even point in relationships and plans a fake wedding when she's in danger of missing out on a promotion at work.
A convenience store night shift worker known as a citizen police officer and a righteous man.
A third-generation chaebol and a non-marriage person who does not believe in fateful love.
A famous web novelist who only writes about love.

Supporting

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A human resources employee who works at the same education company as Hae-young.
Gyu-hyeon's secretary.
Hae-young's friend.
Hae-yeong's ex-boyfriend.
Hae-yeong's mother.

Special appearances

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Production

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Development

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The romantic comedy series was written by Kim Hye-young, directed by Kim Jung-sik, planned by CJ ENM Studios and produced by Bon Factory.[11]

Casting

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On August 4, 2023, it was expected that Lee Jong-won would play the role of Kim Ji-wook, as announced by his agency.[12] On September 1, it was reported that Kim Young-dae had been confirmed to be the male lead and Shin Min-a as the female lead.[13]

Release

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No Gain No Love confirmed to premiere on tvN on August 26, 2024, every Monday and Tuesday at 20:50 (KST).[11] It is also available to stream on TVING and Amazon Prime Video.[2][14]

Spin-offs

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A spin-off of the series titled Spice Up Our Love (Korean: 사장님의 식단표) starring Lee Sang-yi and Han Ji-hyun, was released on October 3, 2024.[15]

Viewership

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No Gain No Love : South Korea viewers per episode (thousands)
SeasonEpisode numberAverage
123456789101112
188481877488993210437497247768858541135872
Source: Audience measurement performed nationwide by Nielsen Korea.[16]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[16]
Nationwide Seoul
1 August 26, 2024 3.673% (2nd) 4.072% (1st)
2 August 27, 2024 3.801% (2nd) 4.312% (2nd)
3 September 2, 2024 3.757% (1st) 4.547% (1st)
4 September 3, 2024 3.864% (2nd) 4.255% (2nd)
5 September 9, 2024 4.144% (2nd) 4.465% (2nd)
6 September 10, 2024 4.967% (2nd) 5.942% (2nd)
7 September 16, 2024 2.631% (1st) 3.054% (1st)
8 September 17, 2024 2.906% (1st) 2.891% (2nd)
9 September 23, 2024 3.565% (1st) 4.080% (1st)
10 September 24, 2024 3.885% (1st) 4.027% (1st)
11 September 30, 2024 3.897% (1st) 4.300% (1st)
12 October 1, 2024 4.764% (1st) 5.142% (1st)
Average 3.821% 4.257%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

References

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  1. ^ 손해 보기 싫어서 [No Gain No Love]. WATCH CJ ENM. Retrieved August 11, 2024.
  2. ^ a b c Eun-bi, Yoo (July 17, 2024). 신민아·김영대→이상이·한지현, '손해 보기 싫어서', 초특급 라인업 완성 [Shin Min-a·Kim Young-dae→Lee Sang-yi·Han Ji-hyun, 'I don't want to lose money', super special lineup complete] (in Korean). SPOTV. Archived from the original on July 18, 2024. Retrieved July 17, 2024 – via Naver.
  3. ^ Ye-ji, Ryu (September 1, 2023). [단독] 김영대, 신민아의 남자 된다...'손해 보기 싫어서' 주인공 확정 [[Exclusive] Kim Young-dae becomes Shin Min-ah's man... 'Because I don't want to suffer a loss' confirmed as main character] (in Korean). The Korea Economic Daily. Archived from the original on June 10, 2024. Retrieved May 20, 2024 – via Naver.
  4. ^ Min-ji, Lee (January 8, 2024). '손해 보기 싫어서' 이상이, 비혼주의자 재벌 3세로 신민아와 재회 [공식] ['Because I want no loss' Lee Sang-i reunites with Shin Min-ah as the third generation of a non-married chaebol [Official]] (in Korean). Newsen. Archived from the original on September 4, 2024 – via Naver.
  5. ^ Byeong-gil, Ahn (January 15, 2024). 전혜원 '손해 보기 싫어서' 캐스팅···신민아와 호흡 [Jeon Hye-won cast in 'Because I Don't Want to Lose'...Working with Shin Min-ah] (in Korean). Sports Kyunghyang. Archived from the original on September 4, 2024. Retrieved January 15, 2024 – via Naver.
  6. ^ Chae-yeon, Kim (February 1, 2024). [단독] 이유진, 신민아X김영대 만난다..'손해 보기 싫어서' 출연 확정 (종합) [[Exclusive] Lee Yu-jin, Shin Min-ah 'Because I want no lose' Appearance confirmed (comprehensive)] (in Korean). OSEN [ko]. Archived from the original on September 4, 2024. Retrieved February 1, 2024 – via Naver.
  7. ^ Nae-ri, Kang (April 22, 2024). [단독] 주민경, 신민아 친구 된다...'손해 보기 싫어서' 캐스팅 [[Exclusive] Joo Min-kyung and Shin Min-ah become friends... Casting 'Because I don't want to lose money'] (in Korean). YTN News. Archived from the original on May 20, 2024. Retrieved April 22, 2024 – via Naver.
  8. ^ "No Gain No Love, fake-marriage romcom K-drama starring Shin Min-a". South China Morning Post. August 29, 2024. Archived from the original on August 29, 2024. Retrieved September 4, 2024.
  9. ^ Jeong, Hyeong-tae (August 27, 2024). '손해 보기 싫어서' 신민아, '치매' 윤복인 난동 소식에 급하게 요양원行 ['I don't want to suffer a loss' Shin Min-a, 'dementia' Yoon Bok-in's riot news, rushes to nursing home] (in Korean). SingleList. Archived from the original on August 28, 2024. Retrieved August 27, 2024.
  10. ^ Hong, Se-young (August 30, 2024). [단독] 변우석, 신민아와 만난다...'손해보기싫어서' 특별출연 [[Exclusive] Byun Woo-seok meets Shin Min-a... Special appearance in 'I Don't Want to Lose'] (in Korean). Sports Donga. Archived from the original on September 4, 2024. Retrieved August 30, 2024 – via Naver.
  11. ^ a b Su-yeon, Yoo (July 18, 2024). 신민아X김영대, 첫 만남부터 터졌다...'손해 보기 싫어서' 8월 첫방 확정 [Shin Min-a X Kim Young-dae, a hit from the first meeting... 'I don't want to lose' confirmed for first broadcast in August] (in Korean). OSEN [ko]. Archived from the original on July 18, 2024. Retrieved July 18, 2024 – via Naver.
  12. ^ Na-yeon, Kim (August 4, 2023). 이종원, 신민아와 로코 호흡.."'손해 보기 싫어서' 긍정 검토"[공식] [Lee Jong-won and Shin Min-a's romantic comedy chemistry... "Positively considering 'because I don't want to suffer a loss'" [Official]] (in Korean). Archived from the original on June 30, 2024. Retrieved August 4, 2023 – via Naver.
  13. ^ Ye-ji, Ryu (September 1, 2023). [단독] 김영대, 신민아의 남자 된다...'손해 보기 싫어서' 주인공 확정 [[Exclusive] Kim Young-dae becomes Shin Min-a's man... 'I don't want to suffer a loss' confirmed as the main character] (in Korean). The Korea Economic Daily. Archived from the original on June 30, 2024. Retrieved June 30, 2024 – via Naver.
  14. ^ Jae-ha, Hwang (July 17, 2024). 신민아·김영대의 로코 '손해 보기 싫어서' 8월 첫방송 [Shin Min-a and Kim Young-dae's romantic comedy 'I Don't Want to Get Lost' to air for the first time in August] (in Korean). Yonhap News. Archived from the original on July 17, 2024. Retrieved July 17, 2024 – via Naver.
  15. ^ Kang, Nae-ri (September 19, 2024). '사장님의 식단표', 10월 3일 티빙 공개…'손해 보기 싫어서' 스핀오프 ['The CEO's Meal Plan', released on TVING on October 3rd...'I Don't Want to Lose Money' spin-off] (in Korean). YTN. Retrieved September 19, 2024 – via Naver.
  16. ^ a b Nielsen Korea ratings:
    • "Ep. 1". Nielsen Korea. August 26, 2024. Archived from the original on August 26, 2024. Retrieved August 26, 2024.
    • "Ep. 2". Nielsen Korea. August 27, 2024. Archived from the original on August 27, 2024. Retrieved August 28, 2024.
    • "Ep. 3". Nielsen Korea. September 2, 2024. Archived from the original on September 4, 2024. Retrieved September 2, 2024.
    • "Ep. 4". Nielsen Korea. September 3, 2024. Archived from the original on September 4, 2024. Retrieved September 3, 2024.
    • "Ep. 5". Nielsen Korea. September 9, 2024. Retrieved September 9, 2024.
    • "Ep. 6". Nielsen Korea. September 10, 2024. Retrieved September 11, 2024.
    • "Ep. 7". Nielsen Korea. September 16, 2024. Retrieved September 17, 2024.
    • "Ep. 8". Nielsen Korea. September 17, 2024. Retrieved September 18, 2024.
    • "Ep. 9". Nielsen Korea. September 23, 2024. Retrieved September 24, 2024.
    • "Ep. 10". Nielsen Korea. September 24, 2024. Retrieved September 25, 2024.
    • "Ep. 11". Nielsen Korea. September 30, 2024. Retrieved October 1, 2024.
    • "Ep. 12". Nielsen Korea. October 1, 2024. Retrieved October 2, 2024.
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