No Brand Burger
 | |
| Industry | Fast food |
|---|---|
| Founded | South Korea (2019) |
| Website | Official website |
No Brand Burger (Korean: 노브랜드 버거), is a fast food hamburger chain based in South Korea. The name was borrowed from No Brand (이마트 노브랜드), a private label of Emart.[1] Also, No Brand Burger's yellow, black, and white color scheme used in its logo, decor, packaging, and Adverts was adopted from No Brand's.
Marketing
[edit]No Brand Burger is marketed as being affordable with the cheapest burger starting at 2,800 South Korean won (approximately 2.10 USD) and the most expensive burger costing 6,700 Won (approximately 5.00 USD). The hamburger patties and vegetables are supplied from its parent company, Shinsegae Foods.[2] This self-sufficiency increases the operational efficiency making the low pricing possible. Shinsegae Foods had analyzed the consumer experiences from Burger Plant, its other burger chain, in order to develop No Brand Burger's menu.[3]
Han Hyun-min, a South Korean celebrity, was chosen as the brand ambassador of No Brand Burger. He was featured in an advertisement parodying a scene from Dooly the Little Dinosaur.[4]
It was announced in 2024 that Shinsegae Foods would focus its efforts on No Brand Burger, while ending its operation of Smoothie King Korea. However, one observer argued that the brand's presence was fairly low, as they had so few locations.[5] That year, it began selling a Kimchi Burger.[6]
Locations
[edit]The First No Brand Burger restaurant opened in Hongdae in August 2019.[7] There are 10 locations across Seoul, Incheon, and Gyeonggi Province as of January 2020.[8] By 2024, it had around 250 stores.[5]
See also
[edit]- Shinsegae
- Mom's Touch Another South Korean fast food chain.
References
[edit]- ^ "로열티까지… 이마트 노브랜드, 브랜드 됐네" "더 스쿠프", August 28.2019. Retrieved 2020/1/11
- ^ "Biz Infra - SHINSEGAE FOOD".
- ^ Since the launch of No Brand Burger in 2019, Shinsegae Foods has been renewing existing Burger Plant restaurants into their newer brand. "신세계푸드 '버거플랜트', '노브랜드 버거'로 탈바꿈" "한국경제", August 13. 2019. Retrieved 2020/1/11
- ^ "보도자료/노브랜드 버거, 홍보대사 한현민 선정" "Shinsegae Group Inside", November 18. 2019. Retrieved 2020/1/11
- ^ a b "스무디킹 접은 신세계푸드 '노브랜드버거'에 희망 걸어보지만…". 비즈한국 (in Korean). 2024-10-02. Retrieved 2024-10-19.
- ^ "맥도날드 '고추', 노브랜드버거 '김치'…한국형 버거, 더 이상 호기심 끌기용 아니다". 한국일보 (in Korean). 2024-08-01. Retrieved 2024-10-19.
- ^ "(포토)신세계푸드, 갓성비 '노브랜드 버거' 첫 매장 오픈" "비즈니스 워치", August 19. 2019. Retrieved 2020/1/11
- ^ "매장_노브랜드버거".