New Rockstars
 | |
| Editor | Jeff Klima |
|---|---|
| Staff writers | Evan DeSimone |
| Format | Online magazine |
| Founder | Benny Luo |
| First issue | December 6, 2011 |
| Country | United States |
| Based in | Downtown Los Angeles, California |
| Language | English |
NewMediaRockstars (NMR) was an American online magazine which was launched in December 2011 and primarily covered YouTube performers, entrepreneurs, and artists with videos and interviews.[1] In 2013, NewMediaRockstars closed due to lack of funding,[2] but was subsequently acquired by Danny Zappin (former CEO of Maker Studios) with the aim of building an online entertainment weekly. In 2014, Filup Molina took over all operations for NewMediaRockstars and rebranded the company NewRockstars. The company switched focus to film and television analysis, and the company's YouTube channel became its primary publication platform.[3][4][5][6]
History
[edit]NewMediaRockstars was started by Benny Luo towards the end of 2011. At that time, its stated aim was to cover new media primarily on YouTube.[4][6] In August 2013, its investor pulled funding,[why?] and it was forced to shut down.[2][6] Two months later, in October 2013, Luo sold the online magazine to Danny Zappin.[7] Zappin's goal in acquiring it was to broaden its coverage of new media.[4]
Content
[edit]When Zappin acquired NewMediaRockstars in 2013, his stated aim was to make the magazine the leader in covering new media: "The plan is to broaden NMR's business model so that it can be to new media and online video what Entertainment Weekly was to the film, TV, and book business when EW launched in the early 1990s."[4] In 2014, screenwriter and producer, Rory Haines was appointed CEO with the aim of expanding NMR into producing more video content.[8]
References
[edit]- ^ O'Leary, Amy (12 April 2013). "The Woman With 1 Billion Clicks, Jenna Marbles". The New York Times. Retrieved 8 September 2014.
- ^ a b "Best Blog That Shuttered in 2013 Orange County 2013 - New Media Rockstars". OC Weekly. 2013. Archived from the original on 6 October 2014. Retrieved 30 September 2014.
- ^ Molina, Filup (October 10, 2022). "Filup Molina on Twitter". Twitter (Primary source, company executive).
- ^ a b c d Spangler, Todd (17 October 2013). "Maker Studios Founder Danny Zappin Buys Website NewMediaRockstars". Variety. Archived from the original on 31 July 2014. Retrieved 3 June 2014.
- ^ Shaw, Lucas (17 October 2013). "Ousted Maker Studios CEO Buys News Site – That Covers Maker". TheWrap. Archived from the original on 7 June 2014. Retrieved 3 June 2014.
- ^ a b c Kafka, Peter (2013-10-17). "Former Maker Studios CEO Danny Zappin Buys NewMediaRockstars". AllThingsD. Retrieved 2014-08-18.
- ^ "This founder built a company on $3,000—now it's a leading source for Asian American news". CNBC. 13 May 2021.
- ^ "Who We Are". NewMediaRockstars. Archived from the original on January 26, 2022. Retrieved June 4, 2015.
