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Never My Love

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"Never My Love"
West German picture sleeve
Single by the Association
from the album Insight Out
B-side"Requiem for the Masses"
ReleasedAugust 9, 1967 (1967-08-09)
RecordedMarch 27 and June 3, 1967[1]
Genre
Length
  • 3:07 (album)
  • 2:49 (single)
LabelWarner Bros.
Songwriter(s)
Producer(s)Bones Howe
The Association singles chronology
"Windy"
(1967) 		"Never My Love"
(1967) 		"Everything That Touches You"
(1968)

"Never My Love" is a pop standard written by American siblings Don and Dick Addrisi, and best known from a hit 1967 recording by the Association. The Addrisi Brothers had two Top 40 hits as recording artists, but their biggest success as songwriters was "Never My Love". Recorded by dozens of notable artists in the decades since, in 1999 the music publishing rights organization Broadcast Music, Inc. (BMI) announced it was the second most-played song on radio and television of the 20th century in the U.S.[5]

History

[edit]

The first recording of "Never My Love" to achieve success was by the Association, an American sunshine pop band from California. Their version of the song, recorded with members of the Wrecking Crew,[6] peaked at number two on the Billboard Hot 100 chart, kept out of the number one spot by "The Letter" by the Box Tops,[7] and hit number one on the Cashbox charts in October 1967, one of the band's five top-ten hits in the late 1960s.[8] Their third number 1 on the Cashbox Top 100 Singles Chart, following "Cherish" (1966) and "Windy" (1967), it was featured on the band's album Insight Out (1967). The song also reached number one in Canada's RPM charts.

By the time the Association's record was certified Gold by the RIAA for one million copies sold as of December 1967, Billboard noted that 16 artists had recorded the song.[9] Their third number one single had made them a top concert act and highly in demand by the TV variety series, specials, and talk shows that were a predominant format at the time, and they performed the hit on The Ed Sullivan Show, The Andy Williams Show, The Smothers Brothers Comedy Hour, The Hollywood Palace, The Dean Martin Show, Dick Clark's American Bandstand, Hullabaloo, The Tonight Show Starring Johnny Carson, The Dick Cavett Show, The Joey Bishop Show, The Steve Allen Show, and a Carol Channing special.[10]

Description

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AllMusic's Stewart Mason wrote of the "laid-back and dreamy" single with a "sleek and sophisticated" tune that "the dual lead vocals, by Terry Kirkman and Larry Ramos, are supported by wordless harmonies as effortlessly airy as whipped cream." Mason credited Ray Pohlman's "clever arrangement (with adding) space to the sound through juxtaposing disparate elements like the five-note bass riff that introduces the verses and the electric piano lick that ornaments the chorus, rather than jamming them on top of each other." Mason observed that it sounded "like Pohlman had been paying particular attention to Burt Bacharach's work with Dionne Warwick, a resemblance the 5th Dimension later amplified on their cover of the song."[11]

Personnel

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According to the Insight Out album 2011 reissue,[12] 2002 compilation Just the Right Sound: The Association Anthology,[13] The Association 'Cherish' book,[14] and "Never My Love" AFM contracts:[15]

The Association

Additional musicians

Single version overdub musicians

  • Arthur Briegleb – french horn
  • Jules Cheikin – trumpet
  • Ian Freebairn-Smith – trumpet
  • John T. Johnson – saxophone
  • Oliver Mitchell – trumpet
  • Gale Robinson – french horn
  • Robert Ross – unknown

Chart history

[edit]

Weekly charts

[edit]
The Association

Notable cover versions

[edit]
"Never My Love"
Single by the 5th Dimension
from the album The 5th Dimension/Live!!
B-side"A Love Like Ours"
ReleasedSeptember 1, 1971
RecordedApril 19–June 26, 1971
GenrePop
Length3:45
LabelBell
Songwriter(s)
Producer(s)Bones Howe
The 5th Dimension singles chronology
"Light Sings"
(1971) 		"Never My Love"
(1971) 		"Together Let's Find Love"
(1971)
"Never My Love"
Single by Blue Swede
from the album Hooked on a Feeling
B-side"Pinewood Rally"
Released1974
Recorded1974
GenrePop
Length2:27
LabelEMI[35]
Songwriter(s)
Producer(s)Bengt Palmers
Blue Swede singles chronology
"Hooked on a Feeling"
(1974) 		"Never My Love"
(1974) 		"Hush"
(1975)

In 1966, before Association sang the song, Japanese idol group Johnnys met producer Barry De Vorzon when they went to the U.S. to study show biz, and he provided the song to them. The song was recorded by the Johnnys, but due to scheduling conflicts, it was never made into a record.[36][37]

That cover by the American pop group the 5th Dimension was produced by the same man behind the Association's record, Bones Howe. Recorded in 1971, their version reached number 12 on the Hot 100 in November of that year.[8] The recording also hit number one on the Billboard Easy Listening chart, the group's fourth to top that chart, following "Aquarius/Let the Sunshine In" (1969), "Wedding Bell Blues" (1969), and "One Less Bell to Answer" (1970).[38] The group's version of "Never My Love" reached number 45 on the Billboard R&B chart.[38] This version also hit number 9 in the Canadian charts. Allmusic's Matthew Greenwald wrote of the 5th Dimension's single, "This version, a vocal solo from Marilyn McCoo, is a great vehicle for her powerful pop voice... A song that has one of the most direct, straightforward loving messages, it remains one of the most-played and performed songs of the pop era, and for good reason."[39]

The Swedish rock band Blue Swede covered "Never My Love" in 1974. This version peaked at number seven on the Hot 100 and remained in the Top 40 for eight weeks and was the third hit version of the song.[8] This version reached number 7 in Canada.[40] Their version was an upbeat take on the song.

The Addrisi Brothers themselves recorded the song three times: The first recording from 1970 remained unreleased until 2001, when Varèse Sarabande released the CD Never My Love - The Lost Album Sessions. The second recording was released as an album track on their 1972 debut album, We've Got To Get It On Again, on Columbia Records. The third recording was released in late 1977 as a single on Buddah Records, which peaked at number 80 on the Hot 100 and number 28 on Billboard's Easy Listening chart[38] and was also included on their second album, Addrisi Brothers.

Additional versions of the song that reached the Billboard charts in the U.S. include the Sandpipers (No. 98 pop, 1968); Vern Gosdin and Janie Fricke (No. 9 country, 1978); and Chill Factor (No. 62 R&B, 1988).[38]

Country singer Sylvia recorded this song for her RCA album Knockin’ Around in 1986. When the album was left in the vault, it was included on her Greatest Hits release from RCA in 1987. On June 7th, 2024, the Knockin’ Around was released to streaming services by Sony Music, who now holds the RCA masters.

In 2013, Japanese boyband A.B.C-Z released the song in DVD format, reaching the 1st. spot in the Oricon weekly ranking for DVDs in its release week (not complete), while reaching 2nd as its top rank.[41][42]

Legacy

[edit]

In 1999, the song was recognized as the second most-played song in history, with performances of more than seven million, according to BMI. The number 2 rank on the Top 100 Songs of the Century, listing the most-played songs on American radio and television, placed "Never My Love" between the number 1 song "You've Lost That Lovin' Feelin'", written by Barry Mann, Phil Spector, and Cynthia Weil, and the number 3 song "Yesterday" by Lennon–McCartney. BMI estimated that the song had received, as of 1999, what amounted to about 40 years of continuous airplay in its 32 years.[5]

In August 2006, music critic David Raposa placed the song at number 152 on Pitchfork's list of the 200 greatest songs of the 1960s, writing "While the Association's happy-together harmonies might make them seem like just another chirpy pop group aching to be hoisted upon Charles Manson's petard, there's a wispy melancholy to "Never My Love" that lifts it above the rabble. This reassuring affirmation of amour is a California dream that knows the alarm could go off at any time, which, in a world of silly love songs, makes all the difference."[43]

See also

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References

[edit]
  1. ^ Stanley, Steve (2011). Insight Out (Liner notes). The Association. Now Sounds. CRNOW 29.
  2. ^ Morris, Chris (August 9, 2003). "Elling's Vocalese Craft an Intuitive Process". Billboard. p. 16.
  3. ^ Stanley, Bob (13 September 2013). "Pop Gets Sophisticated: Soft Rock". Yeah Yeah Yeah: The Story of Modern Pop. Faber & Faber. p. 237. ISBN 978-0-571-28198-5.
  4. ^ Lanza, Joesph (November 10, 2020). "A Wail of Illusion". Easy-Listening Acid Trip - An Elevator Ride Through '60s Psychedelic Pop. Port Townsend: Feral House. p. 100.
  5. ^ a b "BMI Announces Top 100 Songs of the Century | News". BMI.com. 1999-12-13. Retrieved 2016-10-01.
  6. ^ Hartman, Kent (2012). The Wrecking Crew. St. Martin's Griffin. pp. 261–263. ISBN 978-1-250-03046-7.
  7. ^ "The Hot 100 Chart". Billboard.
  8. ^ a b c Whitburn, Joel (1996). The Billboard Book of Top 40 Hits (6th ed.). Billboard Publications. ISBN 9780823076321.
  9. ^ "Two Gold Records To the Association". Billboard. Vol. 79, no. 49. December 9, 1967. p. 6.
  10. ^ "The Association - Inductees - The Vocal Group Hall of Fame Foundation". Vocalgroup.org. Archived from the original on 2013-12-27. Retrieved 2016-10-01.
  11. ^ Stewart Mason. "Never My Love - The Association | Song Info". AllMusic. Retrieved 2016-10-01.
  12. ^ "Liner Notes of "Insight Out"". Discogs. Retrieved 2022-04-12.
  13. ^ "Liner notes of Just the Right Sound: The Association Anthology". Discogs. Retrieved 2022-04-12.
  14. ^ Searles, Malcolm C. (2018). The Association Cherish. UK: Matador. pp. 133, 134, 135, 136. ISBN 9781789013610.
  15. ^ "AFM contracts of "Never My Love"" (PDF). wreckingcrewfilm.com.
  16. ^ Everett, Walter (2008). The Foundations of Rock: From "Blue Suede Shoes" to "Suite: Judy Blue Eyes". Oxford: Oxford University Press. ISBN 9780199718702.
  17. ^ "Item Display - RPM - Library and Archives Canada". Collectionscanada.gc.ca. 1967-10-21. Retrieved 2019-06-23.
  18. ^ List of number-one singles of 1967 (Canada)
  19. ^ Flavour of New Zealand, 1 December 1967
  20. ^ a b c d Joel Whitburn's Top Pop Singles 1955–1990 - ISBN 0-89820-089-X
  21. ^ Cash Box Top 100 Singles, October 14, 1967
  22. ^ "Record World Singles Chart, October 7, 1967" (PDF). Archived from the original (PDF) on October 15, 2022. Retrieved December 19, 2022.
  23. ^ "Item Display - RPM - Library and Archives Canada". Collectionscanada.gc.ca. 1971-11-20. Retrieved 2019-06-23.
  24. ^ Cash Box Top 100 Singles, November 13, 1971
  25. ^ "Item Display - RPM - Library and Archives Canada". Collectionscanada.gc.ca. 1974-10-26. Retrieved 2019-06-14.
  26. ^ Cash Box Top 100 Singles, October 19, 1974
  27. ^ "Item Display - RPM - Library and Archives Canada". Collectionscanada.gc.ca. 1978-01-14. Retrieved 2019-06-14.
  28. ^ "Cash Box Top 100 Singles, January 14, 1978". Archived from the original on February 14, 2015. Retrieved June 22, 2019.
  29. ^ "Official Charts Company". Officialcharts.com. 1981-10-17. Retrieved 2019-06-18.
  30. ^ "RPM Top 100 Singles of 1967". Archived from the original on 2016-08-12. Retrieved 2019-06-22.
  31. ^ Musicoutfitters.com
  32. ^ "Cash Box Year-End Charts: Top 100 Pop Singles, December 23, 1967". Archived from the original on September 30, 2018. Retrieved June 22, 2019.
  33. ^ Billboard, December 25, 1971.
  34. ^ Canada, Library and Archives (January 16, 2018). "Image : RPM Weekly". Library and Archives Canada.
  35. ^ "Blue Swede - Never My Love". Discogs. 1973.
  36. ^ 41年ぶり復活! A.B.C-Z“幻の全米1位曲”歌う、SANSPO.COM、2013年10月7日 05:03。（インターネットアーカイブのキャッシュ）
  37. ^ [https://wmlife.themedia.jp/posts/3349680/ アソシエイション「ネヴァー・マイ・ラヴ」、最初に録音した人は実は、、。 2017年12月6日
  38. ^ a b c d Hyatt, Wesley (1999). The Billboard Book of #1 Adult Contemporary Hits (Billboard Publications)
  39. ^ Matthew Greenwald. "Never My Love - The 5th Dimension | Song Info". AllMusic. Retrieved 2016-10-01.
  40. ^ "Item: 7014". RPM. Vol. 22, no. 10. 26 October 1974. Retrieved 22 June 2017.
  41. ^ "2013年11月18日～2013年11月24日のDVD音楽週間ランキング（2013年12月02日付）". Oricon (in Japanese). Archived from the original on 27 November 2013. Retrieved 1 May 2024.
  42. ^ "Never My Love A.B.C-Z". Oricon (in Japanese). Archived from the original on 1 May 2024. Retrieved 1 May 2024.
  43. ^ "200 Greatest Songs of the 1960s". Pitchfork.
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