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Na'ama Idan

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Na'ama Idan
Na'ama Idan in 2017
Na'ama Idan in 2017
Born
Na'ama Dabush

1982 (age 41–42)
NationalityIsraeli
OccupationPublicist
EmployerYom LeYom

Na'ama Idan (Hebrew: נעמה עידן; born September 3, 1982, in Kfar Saba) is an israeli haredi businesswoman. She was the owner and CEO of the newspaper "Yom LeYom" - the first Haredi publisher in Israel.[1]

Biography

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Idan was born Na'ama Dabush and grew up in Kfar Saba, Israel. Her father, Amos, was one of the founders of the local branch of the Sephardic haredi party Shas,[2][3] and a member of the city council for this party.[4]

Career

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Idan studied education and worked as a teacher in the 'Maayan Hachinuch HaTorani' network, affiliated with the Shas party.[5]

Idan founded in 2013 the advertising agency "Idan 2020". In 2017, a close relative of hers,[4] the businessman Kobi Maimon, owner of the real estate holding Nitsba, purchased the newspaper Yom LeYom, which was affiliated with the Shas party;[6] with this, she became the first ultra-orthodox woman to own a newspaper and be its editor-in-chief.[4][1] The newspaper attracted controversy in the Haredi world for being the first Ultra-Orthodox newspaper not to blur or remove pictures of women and for having a column written by the member of the Knesset and then minister Amir Ohana, who is openly gay.[4] While Shas had shares in the newspaper, it had no managing influence over it, and Idan's refusal to turn the newspaper into a mouthpiece of the party caused that on July 30, 2017, Aryeh Deri announced Shas' disengagement from "Yom LeYom" and the establishment of the newspaper "HaDerech".[2] On the same day HaDerech began to be published, approximately 2,000 subscribers of Yom LeYom canceled their subscriptions;[5] due to its financing based on subscriptions, losses of 720,000 NIS[7] and after a long battle with Shas politicians, in late 2019, her shares in Yom LeYom were sold to the businessmen Yossi Shinover and Ariel Konik;[5] however, she remains as the Marketing Vice-President of the newspaper.

Personal life

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Idan is married to Yinon, and is a mother of six.[1] She lives in Bnei Brak. She has admitted being a fan of the Israeli singer Omer Adam.[2]

References

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