Mozart Distillerie
Mozart Distillerie GmbH (established 1954) of Salzburg, Austria, is a maker of chocolate liqueurs.
Branding
[edit]The firm has successfully developed a brand based around Wolfgang Amadeus Mozart, who was born in Salzburg, which emphasises the blending of different elements that make up a liqueur in a similar way to the different parts of a work of music.
Distinctive packaging has been developed using short, round, shiny, foil-covered bottles that contrast with the tall bottles often used for alcoholic beverages and enable the liqueur to be double-stacked on the shelf in a retail outlet, allowing more product to be displayed in the same shelf space.[1]
Investors
[edit]In 2008, Suntory Limited, part of the Suntory Group, acquired 50% of Mozart Distillerie GmbH from Bevipar AG, König Vermögens-Verwaltungs- Gesellschaft mbH and Dkfm Harald König in order to expand its portfolio of premium alcoholic beverage brands. Suntory had imported Mozart Distillerie products into Japan since 1990[2] under an agency contract with the Austrian company.[3] It has partnerships with more than 40 companies and uses its powerful distribution network to sell more than 70 brands of western spirits into "emerging" markets like India and China.[4] The deal allowed Mozart Distillerie to expand its sales outside the European market.
Products
[edit]Mozart Distillerie produces a wide range of chocolate liqueurs, including Mozart Gold Chocolate Cream, Mozart White Chocolate Cream, Mozart Black Dark, Mozart Dry Chocolate Spirit and most recently in 2013, Mozart R.G. Chocolate Cream.[5]
See also
[edit]
References
[edit]- ^ Mozart Distillerie YouTube, 18 January 2007. Retrieved 16 May 2014.
- ^ Suntory to Invest in the Maestro of Austrian Premium Liqueur Maker, Mozart Archived 2015-01-22 at the Wayback Machine Suntory, June 2008. Retrieved 16 May 2014. Archived here.
- ^ Japan to buy half Austrias Mozart distillery by Kosty Steblovski, austriantimes.at, 12 June 2008. Retrieved 2 June 2014.
- ^ Suntory buys into Mozart Drinks International, 27 August 2008. Retrieved 16 May 2014. Archived here.
- ^ "New Mozart R.G. Chocolate Cream "most exciting launch in years"". thespiritsbusiness.com. 30 August 2013. Retrieved 21 May 2014.