More!
| Editor | Chantelle Horton |
|---|---|
| Categories | fashion, women's lifestyle |
| Frequency | Fortnightly (weekly from 2007) |
| Publisher | Bauer Verlagsgruppe |
| Founded | 1988[1] |
| Final issue | 2013 |
| Country | United Kingdom |
| Based in | London |
| Language | British English |
More! was a fortnightly, later weekly, women's fashion magazine and associated website[2] published on Tuesdays in the United Kingdom by Bauer London Lifestyle.[3] It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication[1] to compete with Look. More USA is still published.
On 22 April 2013, Bauer Media Group announced that it would cease publication of More! magazine and its website.[4] In its closing web comments, the publisher reported that continuing challenging economic conditions meant that the product was no longer viable.
History and profile
[edit]More! magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women.[1]
The ABC in August 2009 revealed a 17.3% growth of year-on-year circulation, making More! the UK's fastest-growing glossy celeb weekly.
The magazine launched its own annual fashion awards in 2004.[5]
Also in 2009, the magazine sponsored The City[6] when it was shown on MTV.
Circulation
[edit]According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010.[7]
| Period | Average net circulation (data[8]) | Change year-on-year |
|---|---|---|
| Jan-Jun 2010 | 187,159 | _ |
| Jul-Dec 2010 | 188,265 | _ |
| Jan-Jun 2011 | 170,033 | −9.7% |
Content
[edit]The content of More! magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".
The fashion content in the magazine had an emphasis on affordable high street clothing - items from Primark, New Look and similar chains were often featured.
Regular features included:
- Look what we bought - the magazine travel to a different UK shopping centre each week and ask women in the target audience to change into new clothes which they've just bought
- The big question - 40 men are asked the same question, such as "What's the cutest thing your girlfriend does?" and "What was the last text you sent?"
- Rehab - advice from experts about health, relationships and careers
- Position of the week - each week a different sex position was illustrated
Staff
[edit]| Position | Person |
|---|---|
| Editor | Chantelle Horton |
| Deputy Editor | Louise Burke |
| News and Entertainment Director | Leigh Purves |
| Features Editor | Louise Ward |
| Executive Style Director | Sophie Stevens |
| Art Director | Daniel Knight |
| Picture Director | Tijen Denizmen |
| Production Editor | Rebecca Morten |
References
[edit]- ^ a b c Stephen Brook. "More magazine goes weekly". The Guardian. Retrieved 9 March 2015.
- ^ "Celebrity News, Showbiz Gossip, Fashion & More - heatworld - Page 1". heatworld. Retrieved 9 March 2015.
- ^ "More! - Bauer Media". Archived from the original on 2008-12-19. Retrieved 2009-06-30.
- ^ "Celebrity News, Showbiz Gossip, Fashion & More - heatworld - Page 1". heatworld. Retrieved 9 March 2015.
- ^ "More magazine launches its own fashion awards". pressgazette.co.uk. Archived from the original on 20 March 2012. Retrieved 9 March 2015.
- ^ The City (MTV series)
- ^ http://www.abc.org.uk/Data/ProductPage.aspx?tid=1483 [dead link]
- ^ "Archived copy" (PDF). Archived from the original (PDF) on 2010-12-05. Retrieved 2009-06-30.
{{cite web}}: CS1 maint: archived copy as title (link)
- 1988 establishments in the United Kingdom
- 2013 disestablishments in the United Kingdom
- Bauer Group (UK)
- Weekly magazines published in the United Kingdom
- Defunct women's magazines published in the United Kingdom
- Biweekly magazines published in the United Kingdom
- Defunct magazines published in London
- Magazines established in 1988
- Magazines disestablished in 2013
- Defunct women's fashion magazines
- Fashion magazines published in the United Kingdom