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Mojiva

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Mojiva, Inc.
Company typePrivate
IndustryMobile advertising
FoundedNew York City, New York, United States (May 2008 (2008-05))
Founder
  • Miles Spencer
  • Dan Goikhman
  • Krish Arvapally
Headquarters
New York City, New York
,
United States
Number of locations
Area served
Worldwide
Key people
  • Miles Spencer (Chairman)
  • Dan Goikhman (VP, Strategic Alliances)
  • David Gwozdz (CEO)
  • Krish Arvapally (CTO)
Websitewww.mojiva.com

Mojiva was a mobile advertising network for smartphones and tablet devices.[1][2][3] The company was known for introducing an ad network tailored specifically for tablets, known as Mojiva Tab.[4][5][6][7] It rebranded to "mOcean Mobile" before being acquired by Pubmatic. Mojiva raised a total of $42.3 million in venture funding before being bought.[8]

Company history

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Mojiva launched in May 2008.[1] The company was founded by Krish Arvapally, Dan Goikhman, and Miles Spencer.[citation needed] Dave Gwozdz, also a founding member of the ad network DoubleClick, was Mojiva's CEO from Aug 2008 - Dec 2013.[4][9] In 2011, Mojiva created the “Mobile Creative Alliance”, a loose partnership of media companies that held nationwide presentations to spread the word about mobile advertising.[10] Mojiva's company headquarters are in New York City.[4] Branch offices are located in San Francisco, Los Angeles, Seattle, Detroit, Chicago and London.[1][4] The company claims to represent 8,000 digital publishers and app developers.[2][5][11] Mojiva Tab was anticipated to reach 40 million tablet devices.[4] As of late 2012, Mojiva had raised a total of $42.3 million in funding from a variety of sources.[8] A funding round in July 2011 raised $25 million, while another round in late 2012 raised an additional $7 million.[4][8]

Mojiva's ad network served both banner advertisements and interstitial (full screen).[12] Analysts expect healthy growth of the mobile ad marketplace, with rich media mobile advertising to rise by 365% between 2012 and 2016.[2]

Mojiva was renamed Mocean Mobile in January 2014.[13] Mocean Mobile was acquired by Pubmatic in May 2014.[14]

Awards and recognition

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Prior to the 2012 US presidential election, Mojiva conducted an informal study of smartphone users' political orientations.[6] The results of the study were made public on Mashable as an infographic.[6] In another study published on Mashable, Mojiva learned the smartphone users were more likely to text than phone family and friends on New Year's Eve.[7]

References

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  1. ^ a b c "Mojiva | Shamrock Capital Advisors". Shamrock Capital Advisors. Retrieved February 19, 2013.
  2. ^ a b c Sarah Perez (October 1, 2012). "State Of Mobile Ads: Rich Media Rules, Mobile Web Still In Play & Even RIM Makes A Showing". TechCrunch. Retrieved February 19, 2013.
  3. ^ "Mojiva". Business Insider. Retrieved February 19, 2013.
  4. ^ a b c d e f Robin Wauters (November 14, 2012). "Mobile advertising company Mojiva lands $7 million in fresh funding". The Next Web. Retrieved February 19, 2013.
  5. ^ a b Rachel King (October 15, 2012). "Mojiva Tab debuts as tablet-only mobile advertising network". ZDNet. Archived from the original on October 17, 2012. Retrieved February 19, 2013.
  6. ^ a b c Lorenzo Franceschi-Bicchierai (October 23, 2012). "Smartphone Users More Likely To Vote Obama (INFOGRAPHIC)". Mashable. Retrieved February 19, 2013.
  7. ^ a b Emily Price (December 29, 2012). "Smartphones at New Year's Eve: More Texting, Less Calling". Mashable. Retrieved February 19, 2013.
  8. ^ a b c Ingrid Lunden (November 14, 2012). "Growing 100% Per Year, Mobile Ad Network Mojiva Raises Another $7M, And CEO Says This Is 'Just The 'Tip Of The Iceberg'". TechCrunch. Retrieved February 19, 2013.
  9. ^ "Mobile Marketer's "Mobile Women to Watch" 2013". iMedia Connection. January 10, 2013. Retrieved February 19, 2013.
  10. ^ Elizabeth Woyke (April 5, 2011). "Mobile Ad Network Mojiva Seeks To Challenge Google, Apple". Forbes. Retrieved February 19, 2013.
  11. ^ Dave Gwozdz (November 9, 2012). "Mojiva's Dave Gwozdz: Mobile Advertisers Who Are Obsessed With Impressions Are Wrong". Business Insider. Retrieved February 19, 2013.
  12. ^ Lauren Johnson (December 13, 2012). "Which is the go-to for mobile advertising: Interstitials or banner ads?". Mobile Marketer. Retrieved February 19, 2013.
  13. ^ "Effective today". Mocean Mobile on Twitter. 7 January 2014. Retrieved 24 October 2021.
  14. ^ Kantrowitz, Alex (19 May 2014). "PubMatic Acquires Mobile Ad Server Mocean Mobile". Ad Age.
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