Mindvalley
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| Company type | Private |
|---|---|
| Industry | Personal development, online education |
| Founded | 2003 |
| Founder | Vishen Lakhiani |
| Headquarters | , |
Area served | Worldwide |
Key people | Vishen Lakhiani (Founder & CEO) |
| Products | Online Courses, Events, Memberships |
| Website | www.mindvalley.com |
Overview
[edit]Mindvalley is a global educational technology company specializing in personal development and online education. Founded in 2002 by Vishen Lakhiani, the company offers courses on health, wellness, spirituality, entrepreneurship, and mindfulness.
History
[edit]Mindvalley was founded in 2002 by Vishen Lakhiani, a former computer engineer and entrepreneur. Initially based in New York City, the company started as a small business selling meditation CDs. By 2004, it had relocated its headquarters to Kuala Lumpur, Malaysia.[1]. This move coincided with a broadening of its product offerings beyond physical media to include digital courses and content.
In the ensuing years, Mindvalley grew. By 2010, it had launched several flagship programs like the "Superbrain" course by Jim Kwik[2] and the "Lifebook" program by Jon and Missy Butcher.
Then the company introduced the Mindvalley Membership in 2016, which offered subscribers access to its full catalog of courses and live events. This period also saw the launch of its mobile app.
By 2020, Mindvalley had hosted multiple editions of its A-Fest event. The period after 2020 also marked significant technological advancements with the introduction of E.V.E., an AI-powered assistant.
As of 2025, Mindvalley continues to expand its course offerings and technological capabilities. [3]
Vishen Lakhiani has been recognized for integrating entrepreneurship with personal development. His work in this field has been noted in business and media circles, with mentions in leadership-focused publications and news coverage. Lakhiani has delivered keynote speeches at various conferences, and his perspectives on leadership and innovation have been featured in media outlets, including CNN.[4] [5]
Programs and courses
[edit]Mindvalley provides online courses across multiple categories, including:
- Health and Wellness: Covering topics such as nutrition, fitness, and holistic health.
- Mind and Spirit: Focused on meditation, mindfulness, and mental well-being.
- Entrepreneurship and Career: Aimed at leadership development and business skills.
- Relationships: Programs for personal and professional relationship-building.
Notable programs include:
- Lifebook – A personal development program created by Jon and Missy Butcher.
- Superbrain – A memory and learning enhancement course by Jim Kwik.
- WildFit – A health and nutrition program by Eric Edmeades.
- The Silva Method – A meditation program inspired by José Silva’s teachings.
Notable instructors
[edit]Instructors currently teaching Mindvalley classes include:
- Vishen[6]
- Jim Kwik
- Jon and Missy Butcher[7]
- Katherina Woodward Thomas[8]
- Steven Kotler
Michael Breus[9]
Fon howMembership
[edit]Mindvalley provides a subscription-based service called Mindvalley Membership. Subscribers gain access to all of their courses and programs, along with live coaching, community support, and exclusive events.
Global impact
[edit]Mindvalley has a global presence, with over 10 million students across more than 195 countries. The platform aims to make personal development widely accessible. Many students have reported positive experiences and personal growth through its programs, aligning with the vision of its founder, Vishen Lakhiani. [10][11]. Numerous celebrities have publicly acknowledged Mindvalley's benefits, including rapper Miguel[12] and tennis champion Bianca Andreescu.[13]
Events and community
[edit]Mindvalley hosts global events such as A-Fest and Mindvalley University, which bring together speakers, entrepreneurs, and students for immersive learning experiences. These events focus on networking, personal growth, and entrepreneurship.
Technology and innovation
[edit]Mindvalley uses advanced artificial intelligence (AI) to” make learning more personal and effective”. One of its key innovations is E.V.E. (Everyone Elevates)[14], an AI-powered assistant that helps users with personal growth. E.V.E. collects data from wearable devices to understand how users are feeling and provides real-time support. For example, if someone is feeling stressed, E.V.E. might suggest a relaxation technique or a calming playlist. It can also create custom podcasts in the user’s own AI-generated voice.
Continuing this approach, Mindvalley CEO Vishen Lakhiani is dismantling the traditional office structure, emphasizing remote flexibility and deep work instead of rigid corporate settings. [15].
Collaboration with Apple
[edit]Mindvalley has partnered with Apple Inc. to make its self-improvement courses more accessible by integrating them into Apple's ecosystem[16]. The Mindvalley app is now pre-installed on demo devices at Apple Stores globally, showcasing its content through iOS 18 and Apple devices. This collaboration extends to Apple Vision Pro. The initiative is launching in January 2025.
Social responsibility
[edit]Mindvalley has engaged in initiatives related to social responsibility and sustainability, including community programs, environmental efforts, and support for educational causes. The company has been involved in projects aimed at promoting personal development and well-being on a broader scale.
Criticism and controversies
[edit]Mindvalley has attracted a large audience, but it has also faced criticism. Some commentators have questioned the scientific basis of certain courses, while others have raised concerns about the pricing of its programs.
See also:
[edit]External links
[edit]References
[edit]- ^ Ryan, Kevin J (10 September 2019). "Here They Are: The World's 10 Most Beautiful Offices of 2019". Inc. Retrieved 24 February 2025.
- ^ Landy, Joshua. "Five Best: Books on Memory". The New York Times. Retrieved 24 February 2025.
- ^ "Mindvalley Customer Success Story". Stripe. Retrieved 24 February 2025.
- ^ "Top 50 Keynote Speakers List". Real Leaders. 2 November 2022. Retrieved 24 February 2025.
- ^ "Zain Asher's Tweet on Vishen Lakhiani". X (formerly Twitter). 5 February 2023. Retrieved 24 February 2025.
- ^ "Vishen Lakhiani: The 6-Phase Meditation Method". London Real. 17 January 2023. Retrieved 24 February 2025.
- ^ "Who are Jon and Missy Butcher?". Hack Spirit. 27 September 2021. Retrieved 24 February 2025.
- ^ "Conscious Uncoupling". Conscious Uncoupling. Retrieved 24 February 2025.
- ^ "Michael J. Breus Ph.D." Psycology Today. Retrieved 24 February 2025.
- ^ Abo, Jessica (15 September 2022). "The Founder of Mindvalley Wants to Transform and Reinvent Education. Here's Why". Entrepreneur. Retrieved 24 February 2025.
- ^ "The Founder of Mindvalley Wants to Transform and Reinvent". Entrepreneur. 15 September 2022. Retrieved 24 February 2025.
- ^ Gail, Mitchell. "Miguel Talks Connecting With Fans Through Meditation Before His Shows". Billboard. Retrieved 24 February 2025.
- ^ "Bianca Andreescu on how she uses visualization". Coach Enio Sacilotto - International Hockey Camps. Retrieved 24 February 2025.
- ^ "Mindvalley introduces AI E.V.E. for Personal Growth". Kenility. 1 July 2025. Retrieved 24 February 2025.
- ^ Handley, Lucy (29 November 2022). "Why Mindvalley's CEO is 'tearing down' the office". Raconteur. Retrieved 24 February 2025.
- ^ Azman, Tatiana (23 September 2024). "Mindvalley and Apple: A game-changing partnership that's making personal growth a global movement". Mindvalley. Retrieved 24 February 2025.