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Microgame (company)

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For other uses of the term "microgame", see Microgame.
Microgame S.p.A.
Company typejoint-stock company
IndustryOnline gambling
FoundedBenevento, Italy (1996)
FounderFabrizio D'Aloia
Headquarters
Benevento
,
Italy
Key people
Fabrizio D'Aloia (President & CEO)
Massimiliano Casella (Marketing & Sales Director)
Revenue248.67 mln € (2009)[1]
11.76 mln € (2009)[1]

Microgame S.p.A. is an Italian online gambling joint-stock company. The company operates both as an application service provider and developer of online platforms and integrated systems of service,[2] and through the online community People's Poker Network, which is made of more than 130 online partners in all Italy[3] and counts more than 1.5 million gaming accounts.[4]

Microgame has around 30% of Italian online poker market (as of October 2010)[5] and 27.1% of online sports betting market (9.4% of overall sports betting market,[6] as of July 2010).[7] Major shareholders in the company are private equity firms Monitor Clipper Partners[8] and TPG Growth.[9]

History

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Microgame has been founded in 1996 by Italian engineer Fabrizio D'Aloia. Company's main activity was web applications development.[10]

In 1998, the company is along first movers in the online sports betting market, which at that time was just regulated. Subsequently, it became the first Italian service provider in the field,[11] and expanded services furniture also in Kyrgyzstan, Russia, Georgia, Malta, Austria, and United Kingdom.[12] Between 2006 and 2007 (in this year, Microgame became a joint-stock company),[10] enters the online horse racing betting[13] and online instant lotteries markets.[14]

In 2008, Microgame expands its gaming services: in March, online version of several lotteries are released;[15] in May, launches the new integrated platform for members of the Microgame's network;[16] in July, is officially launched the People's Poker Network,[17] followed a few months later by a new online gaming portal,[18] after the regulation of online poker (September 2008).[19]

In 2009, Microgame exceeded 1 billion euros in betting; revenues exceeded 248 million euros, producing a net income of 11 million euros.[1] Microgame also established an online poker "pro" players team, the People's Poker Team Pro,[20] launched a new platform for online blackjack[21] and the first People's Network live event: the People's Poker Cruise (December 12–15, 2009), a Texas Hold'em tournament held on a cruise ship on the Civitavecchia–Barcelona route.[22]

In 2010, Microgame launched another live tournament, the People's Poker Tour, made of four legs to be held in four different venues: Kranjska Gora, Slovenia (April 9–12, 2010); Budapest, Hungary (June 9–12, 2010); Budva, Montenegro (September 15–18, 2010); and Nova Gorica, Slovenia (November 29-December 5, 2010).[23] More, also the new platform for online bingo is launched.[24]

References

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  1. ^ a b c "Raccolta storica per Microgame: oltre 1 miliardo nel 2009" (in Italian). Gioco&Giochi.com. 2010-06-01. Archived from the original on 2011-07-11. Retrieved 2010-08-26.
  2. ^ "BOS - Betting Operating System". Microgame. Archived from the original on 2010-08-30. Retrieved 2010-08-26.
  3. ^ "Gaming operators served by Microgame". Microgame. Archived from the original on 2010-08-30. Retrieved 2010-08-26.
  4. ^ "People's Network, Italy's largest online player community". Microgame. Archived from the original on 2010-08-30. Retrieved 2010-08-26.
  5. ^ "Poker on line: ad ottobre quote di mercato in crescita solo per Microgame, PokerStars, Snai e Cogetech (3)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2010-11-03. Archived from the original on 2010-11-08. Retrieved 2010-11-15.
  6. ^ "Scommesse: nei primi 7 mesi del 2010 raccolti oltre 2,6 miliardi di euro. A Snai e Lottomatica/Totosì oltre la metà del mercato (2)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2010-08-03. Archived from the original on 2010-01-13. Retrieved 2010-08-26.
  7. ^ "Scommesse on line: tra gennaio e luglio giocati online oltre 800 milioni di euro. Microgame ancora leader di mercato (2)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2010-08-03. Archived from the original on 2014-09-07. Retrieved 2010-08-26.
  8. ^ "Giochi: fondo Monitor Clipper entra in capitale Microgame" (in Italian). MF Milano Finanza. 2009-10-06. Retrieved 2010-08-26.
  9. ^ "Gioco online: il fondo TPG Growth investe in Microgame" (in Italian). ANSA. 2009-06-07. Retrieved 2010-08-26.
  10. ^ a b "History". Microgame. Archived from the original on 2011-07-22. Retrieved 2010-08-26.
  11. ^ "Scommesse: ad aprile Microgame conquista il 40% del mercato telematico (2)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2006-05-17. Archived from the original on 2009-05-09. Retrieved 2010-08-26.
  12. ^ Giordano, Jenny (2008-04-09). "Microgame fa giocare Europa e Asia". Il Denaro. Archived from the original on 2011-07-22. Retrieved 2010-08-26.
  13. ^ "Ippica: Microgame pronta ad "accelerare" con la nuova licenza per l'ippica on line (3)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2007-01-02. Retrieved 2010-08-26.[permanent dead link]
  14. ^ "Gratta&Vinci on line: Microgame al primo posto come volumi di gioco raccolto (2)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2007-01-02. Retrieved 2010-08-26.[permanent dead link]
  15. ^ "Al via Totocalcio, Totogol, Big Match, Big Race e Ippica Nazionale online" (in Italian). Microgame. Archived from the original on 2011-07-22. Retrieved 2010-08-26.
  16. ^ "Microgame: cooperazione per gli skill games" (in Italian). Gioco&Giochi.com. 2008-05-20. Archived from the original on 2011-07-11. Retrieved 2010-08-26.
  17. ^ "Nasce il People's Poker Network a "firma" Microgame" (in Italian). Gioco&Giochi.com. 2008-05-30. Archived from the original on 2011-07-11. Retrieved 2010-08-26.
  18. ^ "Microgame lancia People's, innovativo portale per il gioco online" (in Italian). 777click.com. 2008-11-27. Retrieved 2010-08-26.
  19. ^ "Microgame e Giocodigitale: oggi al via il poker con soldi veri" (in Italian). 777click.com. 2008-09-03. Retrieved 2010-08-26.
  20. ^ "People's Poker.it Team Pro" (in Italian). Assopoker.com. 2009-04-17. Archived from the original on 2011-09-04. Retrieved 2010-08-26.
  21. ^ "People's: blackjack "for money" in linea" (in Italian). Gioco&Giochi.com. 2009-03-17. Archived from the original on 2011-07-11. Retrieved 2010-08-26.
  22. ^ "People's Poker Cruise" (in Italian). People's Poker. Retrieved 2010-08-26.
  23. ^ "People's Poker Tour" (in Italian). People's Poker. Retrieved 2010-08-26.
  24. ^ "D'Aloia (Microgame): "Il bingo online mercato di sicuro successo, attesa pari a quella del poker"" (in Italian). Gioconews.it. 2010-02-10. Archived from the original on 2011-07-22. Retrieved 2010-08-26.
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