Merchlar
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| Company type | Partnership |
|---|---|
| Industry | Augmented reality, Marketing and Advertising, R&D, IT consulting, Software, Mobile |
| Founded | Montreal, Quebec, Canada (2010) |
| Headquarters | Montreal, Quebec , Canada |
Area served | North America |
Key people | Merchlar Eric St-Pierre, CFO, Merchlar Bassil Silim Jones, Creative Director, Merchlar Hazem Rushdi Mohamed, CTO, Merchlar |
Number of employees | 25 (2012) |
| Divisions | Agency, R&D |
Merchlar is an augmented reality (AR) company based in Montreal, NYC, and Paris. It develops mobile applications using AR and VR technology for clients, including Desjardins Group, Ubisoft, and Mohegan Sun.[1][2] In addition to its agency, Merchlar has a R&D department that creates patented AR technology.
History
[edit]Monumental Technologies was founded in December 2009 by Canadian Entrepreneur and AR&VR pioneer Awane Jones, his brother Bassil Silim-Jones and Eric St-Pierre.[3] They decided to create a mobile music community – the world's first augmented reality mobile platform for artists to create their own applications at zero cost.[4]
In 2011, the company evolved into Merchlar (the first augmented reality company in Canada), a digital agency that powers augmented reality & virtual reality and offers interactive marketing solutions[buzzword] to companies such as Universal Pictures, Twitter, Alliance Films,[5][6] Bell, Desjardins Group, Montreal International Jazz Festival, University of Maryland, and World Conference on Information Technology (WCIT).[7][8][9]
One year after the agency was formed, the Contest of Quebec Entrepreneurs named Merchlar Best New Technology Company in April and granted the company Award/Coup de Coeur Contest in the following May. In June, Awane Jones and Bassil Silim Jones were selected by the Canadian Youth Business Foundation (CYBF) to represent the official Canadian delegation at the G20 Young Entrepreneur Summit (G20 YES) in Mexico City.[10]
Since 2010, Merchlar created over 100 AR/VR solutions[buzzword] for its clients globally. Through the front camera lens of a smart device, users are able to use their cell phones or digital device to scan their surroundings and find out live information on the spot.[11]
Some of Merchlar Augmented Reality projects:
- Stanford University Museum + Sid Lee
- JP Morgan – Augmented Reality
- Ubisoft – Augmented Reality
- Aldo – Little Burgundy
- Manulife – Augmented Reality
- Django – Augmented Reality
- BAYER – Augmented Reality
- Hunger Games – Augmented Reality
- Toyota – Augmented Reality
- Airport of Montreal – Augmented Reality
- Desjardins – Augmented Reality
- Montreal Jazz Fest – Augmented Reality
References
[edit]- ^ "Merchlar – Where Are They Now?". Canadian Youth Business Foundation (CYBF). Archived from the original on 2013-06-28. Retrieved 24 April 2013.
- ^ "Merchlar: Adding Another Dimension to Reality". Information Technology Association of Canada. Retrieved 24 April 2013.
- ^ Jenny Yee. "Experiences from the Spin Master Innovation Fund Program – Awane Moufide Jones". CYBF. Archived from the original on 2013-06-28. Retrieved 24 April 2013.
- ^ "Défi Montreal: Merchlar Music Community". Défi Montreal. Retrieved 24 April 2013.
- ^ "Merchlar takes augmented reality to mobile devices" (in Arabic). humam alhilali. Retrieved 24 April 2013.[permanent dead link]
- ^ "CTV NEWS SPOT ON MERCHLAR LABS". CTV. Retrieved 23 April 2013.
- ^ "Merchlar signe l'application de " La légende de Sarila "" (in French). Lien Multimedia. Retrieved 24 April 2013.
- ^ "Cirque du Soleil - Mobile Application". AdWeek. Retrieved 24 April 2013.
- ^ "Desjardins AR". Daily App Update. Archived from the original on 2016-03-04. Retrieved 24 April 2013.
- ^ "Media: Twenty Young Canadian Entrepreneurs Selected to Join Canadian Delegation at the G20 Young Entrepreneur Summit in Mexico". CYBF. 3 May 2012. Archived from the original on 2013-06-28. Retrieved 22 October 2012.
- ^ Chen, Yi (12 October 2011). "Augmented Reality: Fad or the Future?". PSFK. Retrieved 22 October 2012.