Medimix
 | This article needs additional citations for verification. (July 2009) |
| Company type | Public company |
|---|---|
| Industry | Beauty |
| Founded | 1969, in Chennai, India |
| Founder | V. P. Sidhan |
| Headquarters | Tamil Nadu, India |
Key people |
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| Products | Medimix Soap, Face Wash, Body Wash, Shampoo, Hand Wash etc. |
| Revenue |
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| Owner | AVA Group |
Number of employees | 750+[1] |
| Website | www |
Medimix is an Indian brand of ayurvedic/herbal soap manufactured and marketed by AVA Cholayil Private Limited and Cholayil Private Limited, a Chennai-based company. The brand was founded by Dr. Valiparambil Padmanabhan Sidhan[3] from Valapad, Thrissur, Kerala. The company has a global presence and is present in over 35 countries worldwide.[1]
In 1969 Dr. Sidhan combined a recipe 18 herbs to make a skin care soap. Medimix is currently available in four types of soap, three of body wash, five facial cleansers and hygiene products like hand wash and sanitizers.
In 2011, Medimix was judged the 87th-most trusted brand in India and the 15th-most trusted brand in the personal care category according to the Brand Equity Survey conducted by the Economic Times.[4]
Medimix has grown synonymous with ‘skin care, the natural way’ and for generations of women, indeed entire families, have placed their trust on the Medimix range of products. Currently available in eight variants of ayurvedic soap, six variants of Herbal body wash, six variants in the face wash, herbal hand wash, ayurvedic hair shampoo & conditioner, and a few other products, Medimix is expanding its range and bringing natural skin care to more people across the world.
References
[edit]- ^ a b c "Medimix and Cuticura makers appoint new CEO". Times of India. 1 March 2023. Retrieved 11 May 2023.
- ^ "Medimix forays in to hair care segment". Hindu Business Line. 4 May 2022. Retrieved 11 May 2023.
- ^ "Medimix". 15 April 2022. Retrieved 15 April 2022.
- ^ "Most Trusted Brands.2011". Retrieved 23 December 2011.