Meagan Cignoli
Meagan Cignoli | |
|---|---|
| Born | |
| Occupations |
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| Known for | Creative director of Visual Country |
| Website | visualcountry |
Meagan Cignoli is an American photographer, filmmaker, and businessperson who is the founder and creative director of Visual Country, a video production agency. Cignoli was a Vine personality, accumulating around 750,000 followers before the platform was shut down. She was known for her stop-motion videos, and created ad campaigns in that style for brands like Lowe's, GE, and eBay.
Early life and education
[edit]Cignoli was born[1] and raised in Suffolk County, New York. When she turned 18, she started traveling around the world to locales like Thailand and India.[citation needed] In 1999, she moved to New York City to study fashion design at the Fashion Institute of Technology. She studied photography at the School of Visual Arts and the International Center of Photography. She later studied fine arts at Polimoda in Italy and Spanish at the University of Havana in Cuba.[1] After a year in Cuba, she began studying French.[2]
Career
[edit]Cignoli began her career as a freelance photographer,[3] working in fashion, advertising, and portraiture.[4] She first gained a following largely through her stop-motion videos on the six-second video-hosting platform, Vine, in early 2013.[citation needed] Two of her videos were finalists in the "#6secfilms Vine contest" at the Tribeca Film Festival that year.[5] One of her first prominent projects came in May 2013 when she partnered with BBDO and Lowe's on the latter's "Fix in Six" ad campaign on Vine.[1] The campaign featured a series of stop-motion videos depicting six-second home improvement tips. Cignoli also became involved with marketing aspects of numerous other brands, including Nike, HBO, BMW, YSL, and others.[6] The Lowe's project earned Cignoli numerous awards including a Bronze Cyber Lion at the Cannes Film Festival[7] and a Silver Clio.[8]
In 2014,[9] she co-founded her own video production agency, Visual Country,[1] with partner Amber Lee.[10] The company focuses primarily on short-form video marketing[1][10] on platforms like Vine, Instagram, Snapchat, and YouTube.[11] At the time of Vine's shuttering the following year, she had nearly 750,000.[12] In November 2016, Cignoli produced a film about the history of millinery entitled The Milliner in conjunction with Visual Country and the Savannah College of Art and Design FASH Museum of Fashion and Film.[13]
In 2017, Cignoli again worked with BBDO and Lowe's on an Instagram campaign.[14] Over the course of the following years, she also oversaw hundreds of other projects in her role as creative director at Visual Country, including campaigns for Google, Twitter, and Coca-Cola.[15]
References
[edit]- ^ a b c d e Padilla Dalmau, Camille (November 13, 2014). "How Meagan Cignoli Became the Queen of Branded Vines". Contently. Retrieved June 28, 2019.
- ^ "This Is What the American Dream Looks Like Now". The Cut. September 20, 2016. Retrieved June 28, 2019.
- ^ Dreyfuss, Jeremy (October 26, 2015). "This woman was a genius at stop-motion Vine videos, so she turned her hobby into a business". Business Insider. Retrieved April 25, 2019.
- ^ Biddle, Sam (July 22, 2013). "This Person Earns $400 Per Second Making Vine Ads". Gawker. Retrieved April 25, 2019.
- ^ Zmuda, Natalie (May 2, 2013). "Lowe's Embraces Six-Second Vine Videos for Spring Campaign". Advertising Age. Retrieved April 25, 2019.
- ^ Pathak, Shareen (August 26, 2013). "These Vine Celebs Made $10,000 in Six Seconds on Their Mobile Phones". Advertising Age. Retrieved April 25, 2019.
- ^ Gianatasio, David (July 19, 2015). "10 Visual Artists Who Are Changing the Way We See Advertising, and the World". Adweek. Retrieved April 25, 2019.
- ^ Nudd, Tim (November 3, 2014). "Ad of the Day: Lowe's Rolls Out 8 More Charming and Useful 'Fix in Six' Vines". Adweek. Retrieved April 25, 2019.
- ^ Honan, Mat (July 22, 2014). "The Woman Behind Vine's Most Incredible Animated Dreamscapes". Wired. Retrieved April 25, 2019.
- ^ a b Tselentis, Jason (January 17, 2019). "Social Media and Video: an Interview with Visual Country". How Design. Retrieved April 25, 2019.
- ^ Popken, Ben (October 27, 2016). "'Vine Stars' Say They'll Outlive the Death of The Platform". NBC News. Retrieved April 25, 2019.
- ^ Rogers, Katie (October 28, 2016). "5 Vine Stars Share Why They Loved, and Outgrew, Platform". The New York Times. Retrieved April 25, 2019.
- ^ Ramshaw, Emily (November 9, 2016). "Visual Country is Winning the Social Media Marketing Game". Coveteur. Retrieved April 25, 2019.
- ^ Nudd, Tim (September 7, 2017). "Lowe's Hacked Instagram Stories With Fun Microvideos of DIY Jobs in Tiny Vertical Rooms". Adweek. Retrieved April 25, 2019.
- ^ Begley Bloom, Laura (June 28, 2017). "The 27 Most Beautiful Beaches in the World". Forbes. Retrieved April 25, 2019.