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Mariana Oleskiv

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Mariana Oleskiv
Олеськів Мар'яна
Chairperson of the State Agency for Tourism Development of Ukraine
Personal details
Born (1982-04-10) April 10, 1982 (age 42)
Lviv, Ukraine

Mariana Oleskiv (born April 10, 1982) is a Ukrainian high-ranking official[1]  who has been working in the field of tourism and MICE since 2002.

In March 2020 she was appointed chair of the State Agency for Tourism Development of Ukraine,[2] the main mission of which is to implement state policy in the field of tourism and resorts of Ukraine. The Agency's activities primarily focus on the development of the tourism potential of regions as well as conducting marketing campaigns to promote the country as an appealing tourist destination, both domestically and internationally.

Education

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Mariana Oleskiv attended Lyceum No. 2 with an emphasis on English language studies from 1988 to 1999. She attended the Ivan Franko National University of Lviv from 1999 to 2004.[3] She is fluent in Ukrainian and English.

Work experience

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In 2008 Mariana Oleskiv was responsible for technical support organization for EBRD annual meetings in Ukraine.[4]

From 2013 to 2015 she was head of the Travel Agencies and Travel Bureaus "Slupskyi" Llc. She was engaged in the development of organizational and financial project management methods, including promoting Ukraine as an attractive country for conducting business events.[5]

From 2016 to 2018 she was head of KP "Lviv Tourism Development Center"  of Lviv City Council. She managed the operations of the enterprise that included Tourist Information Centers, a Marketing department, and City Museum. She was also responsible for the promotion of Lviv on international markets and collaborations with international organizations. Mariana Oleskiv launched the Lviv City Card – a tourist card that provides access to the most popular sights and public transport. Under Mariana Oleskiv 's leadership, Lviv was granted the privilege to host participants of the 5th European Cities Marketing (ECM) organization's meeting for Tourist Information Centers of European Cities.[6][7]

In March 2020 she was appointed chair of the State Agency for Tourism Development of Ukraine (SATD).

In September 2020 she became a member of the working group within the Committee on Humanitarian and Information Policy concerning the state, issues, and development prospects of tourism in Ukraine, specifically for the "Travel Ukraine" initiative focused on domestic tourism development.[8]

Other activity

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During the summer season of 2021 Mariana Oleskiv launched a marketing campaign, thanks to which approximately 60 thousand Saudi Arabians visited Ukraine.[9]

In April 2022, at the initiative of Mariana Oleskiv and the SATD team, the Russian Federation was suspended from the United Nations World Tourism Organization (UNWTO), resulting in the immediate loss of its rights and privileges. In fact, this is the only UN organization that completely suspended the membership of the Russian Federation.[10]

In May 2022, under the leadership of Mariana Oleskiv, SATD became a member of the European Travel Commission (ETC). ETC officially invited SATD to join the organization.[11][12]

In March 2023 Mariana Oleskiv was appointed Commissioner of the Ukrainian pavilion at the world's largest architectural exhibition – Biennale Architettura 2023.[13]

In September 2023 SATD won the Silver Dolphin award for the best corporate and documentary film at the Cannes Corporate Media & TV Awards.[14][15]

References

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  1. ^ "ShieldSquare Captcha". www.kmu.gov.ua. Retrieved October 3, 2023.
  2. ^ "Про призначення Олеськів М.І. Головою Державного агентства розвитку туризму України". Офіційний вебпортал парламенту України (in Ukrainian). Retrieved October 3, 2023.
  3. ^ "Головна". Львівський національний університет імені Івана Франка (in Ukrainian). Retrieved October 3, 2023.
  4. ^ "Мар'яна Олеськів: Мрію, щоб Україна стала зразком для інших з розвитку туризму, щоб ми змогли напрацювати кейс, на який рівнятимуться". Business Woman (in Ukrainian). April 1, 2021. Retrieved October 3, 2023.
  5. ^ "Маряна Олеськів". Інтерфакс-Україна (in Ukrainian). Retrieved October 3, 2023.
  6. ^ "ЛКНП "Центр розвитку туризму" очолив новий керівник".
  7. ^ "Отримуй більше — плати менше з офіційною туристичною карткою міста Львова — Lviv City Card".
  8. ^ "Про затвердження робочої групи ВРУ" (PDF).
  9. ^ "Як і чому арабські туристи полюбили Україну". BBC News Україна (in Ukrainian). Retrieved October 3, 2023.
  10. ^ "World Tourism Organization (UNWTO) Members Vote to Suspend Russia". www.unwto.org. Retrieved October 3, 2023.
  11. ^ "European Travel Commission extends complimentary membership to Ukraine's tourism agency". ETC Corporate. May 19, 2022. Retrieved October 3, 2023.
  12. ^ "Державне агентство розвитку туризму України стане членом Європейської туристичної комісії". visitukraine.today (in Ukrainian). Retrieved October 3, 2023.
  13. ^ Ковшевацький, Костянтин (May 18, 2023). "«Before the Future». Комісар національного павільйону Мар'яна Олеськів про участь України у Венеційській архітектурній бієнале-2023 – PRAGMATIKA.MEDIA – Україна, Київ". PRAGMATIKA.MEDIA (in Ukrainian). Retrieved October 3, 2023.
  14. ^ "Україна отримала нагороду Каннського фестивалю". www.tourism.gov.ua. Retrieved October 3, 2023.
  15. ^ Airbnb (September 25, 2023). "Airbnb and Ukraine sign joint memorandum of understanding to support post-war tourism". Airbnb Newsroom. Retrieved October 3, 2023.