Luxor (pen company)
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| Company type | Private Limited |
|---|---|
| Industry | Stationery |
| Founded | 1963 [1] |
| Founder | Davinder Kumar Jain ("D.K." Jain) [2] |
| Headquarters | , |
Key people | Pooja Jain (CEO)[3] |
| Products | Writing implements and office stationery |
| Parent | Luxor Group [2][4] |
| Website | luxorpen.com |
Luxor International Private Ltd. is an Indian manufacturing company of stationery products based in Noida, India. Luxor manufactures and markets writing instruments and office products under its own brand, also selling Schneider, Parker, and Waterman pens (the last two brands, after an agreement with Newell Brands) in India. In the past, Luxor also marketed Paper Mate and Pilot products.
Luxor is part of the "Luxor Group".[2] With presence in over 95 countries, Luxor is India's largest exporter of writing instruments.
History
[edit]
Luxor was founded in 1963 in India by Davinder Kumar Jain (also known as "D.K. Jain"), with an initial investment of Rs 5,000 and five employees.[2] The company was the first to introduce the fiber tip technology in the country in 1975, followed by the launch of markers and highlighters one year later. In 1980, the company created a division for international business, also becoming distributor of the Japanese brand Pilot. The company opened a new manufacturing unit in Haridwar in 2008.[citation needed]
In 1996, Luxor added Parker pens to its line of writing instruments it sells in India. Luxor also introduced luxury goods brand Waterman in 2003.[1]
When founder and CEO, D.K. Jain, succumbed to a heart attack in 2014, his daughter Pooja succeeded him as CEO. By then, the Luxor Group had over ₹500 crore in revenues.[2]
In 2023, Pilot ended its forty-year-old partnership with Luxor.[5] Luxor has a partnership with Schneider of Germany to sell writing instruments in India.
References
[edit]- ^ a b Milestone on Luxor website
- ^ a b c d e Pooja Jain Is Rewriting Luxor's Future by Shabana Hussain on Forbes India, 2 Sep 2014
- ^ Luxor introduces erasable ink pen on News18.com, 18 July 2011
- ^ Luxor sets up new unit, ties up with Reliance Retail on DNA India, 7 Jan 2008
- ^ "Pilot Pen ends partnership with Luxor; Invests Rs 70 cr in own mfg unit". The Economic Times. 25 July 2023. Retrieved 12 August 2023.