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Lowell Herb Co

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Lowell Herb Co
IndustryCannabis
Founded2017
FounderDavid Elias
Headquarters
Santa Barbara, California
Key people
  • George Allen, Chairman [1]
  • Mark Ainsworth, CEO[1]
ProductsFlower, prerolls[2]
Number of employees
135+[2]
Websitelowellsmokes.com

Lowell Herb Co is a California-based cannabis brand owned by Lowell Farms that sells packs of pre-rolled joints in varying blends, including seasonal crops.[citation needed]

In 2020, California cannabis company Indus Holdings, Inc. acquired the Lowell portfolio, subsequently rebranding itself as Lowell Farms. The company now produces a number of brands, including Lowell Herb Co., Cypress Cannabis, MOON, and Kaizen Medicinals, for licensed retailers throughout the state.[citation needed]

Lowell Farms

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Origin

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The company claims the farm was originally established in 1909 by William "Bull" Lowell[3][4] and was closed by Henry J. Finger in California in 1913.[5] However, a 2018 profile in The New Yorker makes it clear that Lowell is a fictional character and that the company was actually established in 2017, "shortly after Proposition 64 reversed California’s marijuana prohibition."[6]

Operations

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Expansion

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Lowell Herb Co. debuted a "weed bouquet" in February 2017 as a Valentine's Day offering, which was available for delivery in the Los Angeles area. The company expanded the offering after its initial popularity.[7][8] The bouquet is made with an ounce of Purple Princess accented with wildflowers and eucalyptus.[9]

In June 2018, Lowell began hiring pardoned non-violent, marijuana-related offenders for package design, sales, marketing, distribution, shipping and customer service positions.[10] The company asserted that many job applicants in the United States are removed from consideration for having misdemeanor or felony cannabis offenses.[11] After the city of West Hollywood approved lounges and eateries for cannabis consumption, the company announced that a rooftop restaurant known as Lowell Farms: A Cannabis Cafe would open in 2019.[12] The cafe opened on October 1, 2019, becoming the first business to secure a fully legal (at the state and local levels, marijuana still being classified as a Schedule I drug under the federal Controlled Substances Act of 1970) cannabis consumption license in the United States.[13]

In April 2021, Lowell Herb Co. announced a licensing agreement with Ascend Wellness Holdings that would bring Lowell pre-roll products to Illinois and Massachusetts.[14]

Partnerships

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In 2019, Lowell collaborated with CJ Wallace, the son of rapper The Notorious B.I.G., and Think BIG to release The Frank White Creative Blend. The pre-roll pack was inspired by Biggie's "Frank White" alter-ego and uses a custom blend of Orange Sherbet, Banjo, and Rattlesnake Sour Diesel.[15] Other investors include Miley Cyrus, Sarah Silverman, Mark Ronson, and Chris Rock.[16]

Products

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In March 2017, the company released a weed flower crown aimed at Coachella participants. The crown featured Lowell's "Coachella Blend" cannabis and is available only to customers preordering the "Coachella pack" through Palm Springs Safe Access dispensary.[17][18] After receiving a cease-and-desist letter from AEG Presents, the parent company of the music festival, concerning use of the name Coachella, Lowell changed the name of its Coachella products to "NotChilla".[19][20]

Lowell introduced a "cannabis bouquet" including and stemmed cannabis as well as an Eight Nights of Chanukah pack of different cannabis strains per night during the winter of 2018.[21][22]

LOWELL 35'S On Sept. 29th 2022 Lowell began sales of the Lowell 35's.[23] Initially only available at a limited amount of dispensaries throughout California. Since launch they have become available at more dispensaries. Lowell 35's launched in three packs Trailblazer, Mind Safari, and Stargazer. Information from the site: Lowell 35's offer unparalleled quality and exceptional smokeability.

References

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  1. ^ a b "Board of Directors". Lowell Farms Inc.
  2. ^ a b Jones, Christopher (2019-05-29). "Lowell Herb Co. CEO David Elias Builds a Bull Market Out West". mg Magazine – Cannabis News & Information. Retrieved 2019-08-16.
  3. ^ "There Is Officially A Marijuana Bouquet Delivery Service, Because It's 2017". Sarcasm Society.
  4. ^ "Lowell Smokes". The New Smoker.
  5. ^ Madison Margolin (July 6, 2017). "Meet Lowell Herb Co.: Community and Sales For Small, Family-Run Pot Farms". Jane Street.
  6. ^ Goodyear, Dana (2018-07-16). "Puff, Puff, Hire". The New Yorker. ISSN 0028-792X. Retrieved 2019-10-03.
  7. ^ Elyse Wanshel (February 16, 2017). "This Dope Marijuana Bouquet Is What Romance Is All About". Huffington Post.
  8. ^ Kate Wertheimer (January 31, 2017). "Send your sweetheart a marijuana bouquet this Valentine's Day". TimeOut.
  9. ^ Steve Huff (February 3, 2017). "This Super Stoney Weed Bouquet Is The Ultimate Valentine's Day Gift". Maxim.
  10. ^ Schilling, Mary Kaye (2018-06-15). "Pot Offenders Wanted: California's Lowell Herb Co.'s Novel Approach to Hiring". Newsweek. Retrieved 2019-01-03.
  11. ^ "Lowell Herb makes pre-rolled marijuana joints and is looking to hire non-violent cannabis offenders". Daily News. 2018-05-17. Retrieved 2019-01-03.
  12. ^ Holmes, Mona (2019-02-25). "West Hollywood's first-ever cannabis restaurant boasts a gorgeous open rooftop in rendering". Eater LA. Retrieved 2019-07-31.
  13. ^ Kim, Allen (October 1, 2019). "The first cannabis cafe in the United States opens". CNN. Retrieved October 11, 2019.
  14. ^ "Lowell Farms and Ascend Wellness Holdings Announce Strategic Licensing Agreement, Bringing Award-Winning Lowell Smokes to Illinois and Massachusetts". Lowell Farms Inc. Retrieved 2022-04-06.
  15. ^ Erickson, Nate (2019-04-09). "The Notorious B.I.G.'s Son Just Launched a Weed Brand to Honor His Dad". Esquire. Retrieved 2019-07-31.
  16. ^ "Cannabis Brand Lowell Herb Co., Announces A-list Investors Miley Cyrus, Chris Rock, Mark Ronson, and Sarah Silverman". PR Newswire. 2019-08-20.
  17. ^ Ellen Scott (March 30, 2017). "You can now get your very own weed flower crown for Coachella". Metro.
  18. ^ Gina Mei (March 29, 2017). "Get Ready to Be the Queen of Coachella, Because Weed Floral Crowns Are Here". Cosmopolitan.
  19. ^ Gerrick D. Kennedy (April 4, 2017). "One cannabis company really wants to cash in on Coachella". The Los Angeles Times.
  20. ^ Polly Mosendz (April 10, 2017). "Coachella Isn't All That Chill About Its Brand". Bloomberg.
  21. ^ Meaghan O'Neill (8 November 2018). "Designing for the New Culture of Cannabis". Architectural Digest. Retrieved 19 January 2019.
  22. ^ Tony Bravo (5 December 2018). "Lowell Herb Co. is lighting up Hanukkah with eight days of cannabis". San Francisco Chronicle. Retrieved 19 January 2019.
  23. ^ "Lowell Farms Inc. Commences Sales of Its New Preroll: The Lowell 35". Lowell Farms Inc.
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