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Logic (electronic cigarette)

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Logic
Product typeElectronic cigarette
OwnerJapan Tobacco International
Produced byLogic Technology Development LLC
CountryUnited States
Introduced2011; 14 years ago (2011)
Websitelogicvapes.com

Logic (stylized as "logic.") is an electronic cigarette brand of Japan Tobacco International.[1] Logic sells rechargeable and disposable e-cigarettes.[2]

History

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A pair of Logic Compact e-cigarettes

Logic Technology Development was founded in 2010 by Eli Alelov[2] and Howard Panes[3] in Pompano Beach, Florida. Panes served as chief operating office of the company.[4] They launched their Logic e-cigarette device on their website in 2011.[5] Nicotine is obtained from a polyethylene glycol or propolene glycol e-liquid solution, and other chemicals are included such as glycerin and flavorings.[6] The end of the device turns blue when in use.[7]

In 2014, Logic Technology Development cited Nielsen in saying that it was the number one e-cigarette company in the United States,[8] although it has also been reported that it was second behind Blu eCigs.[9] In April 2015, Japan Tobacco International (JTI) agreed to acquire Logic Technology Development.[1] JTI subsequently also rebranded E-lites vapor products (another brand the company acquired before Logic) into Logic.[10]

Logic products were mainly manufactured in China, although in 2018 JTI opened a factory in Poland for manufacturing Logic as well as the company's heated tobacco products.[11]

In 2023, the Logic Compact and Logic Pro devices have been discontinued and replaced by a new Logic Vape.[12] The new device has a technology that the company calls MOOV, which consists of device control through intuitive gestures as well as haptic feedback.[13]

Market share

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In the first quarter of 2015, Logic Technology Development held a 20% market share in United States convenience stores.[1] Logic held a 12.3% market share in the United States in 2016. It was also ranked number one in Ireland and number three in the UK.[10]

By 2019, JTI were selling Logic in many countries such as France, Russia and Greece, and were actively expanding to new markets like Portugal, Kuwait and the UAE.[14][15] However, its global market share fell by 2021.[16]

Marketing

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In a 2013 review of Logic Premium, PCMag mentioned:

If Blu eCigs target the hipper, younger vaper market, then Logic appears to target an older, more sophisticated crowd. The black, shiny eCigs' appearance and very name suggest calm, cool reasoned "vaping"

Regulation

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In 2013, Logic's CEO Eli Alelov said that he is not claiming that Logic e-cigarettes are a "health product", but leave the judgment to the public considering it has no smoke or tar. As electronic cigs aren't taxed like regular cigs, Alevov said: "the states hate us, because they're losing money".[17]

In March 2021, JTI was forced to stop selling Logic products online in the United States following Congress passing the bill banning USPS from delivering vapor products.[18][19]

In October 2022, the Food and Drug Administration (FDA) issued marketing denial orders to two Logic menthol flavored products, the first time it had done so against a menthol e-cigarette.[20]

References

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  1. ^ a b c Mickle, Tripp (30 April 2015). "Japan Tobacco to Acquire U.S. Electronic Cigarette Company Logic Technology Development". Wall Street Journal. Retrieved 2015-09-10.
  2. ^ a b "Japan Tobacco Acquires E-Cig Maker Logic". CSP magazine. 30 April 2015.
  3. ^ Tavernise, Sabrina; Meier, Barry (24 April 2014). "For E-Cigarettes, the Regulatory Battle Now Begins". The New York Times. Retrieved 2015-09-10.
  4. ^ Adams, R. L. (2017-10-27). "From Broke to Billions: 5 Strategies These Billionaires Used to Get Rich". Entrepreneur. Retrieved 2020-06-05.
  5. ^ "Logic Electronic Cigarettes". Convenience Store News. 2011-07-10. Retrieved 2025-01-23.
  6. ^ Jennifer Welsh (3 May 2013). "The Incredible Cigarette* That Doesn't Cause Cancer** Is Changing The World". Business Insider. Retrieved 2015-09-10.
  7. ^ Anthony Pappalardo (2012-07-15). "Electronic Cigarettes: Blowing Smoke Up Your Ass?". Vice. Retrieved 2015-09-10.
  8. ^ Technology, LOGIC. "#1 Electronic Cigarette Company Launches Revolutionary LOGIC PRO Advanced Vapor Systems". www.prnewswire.com (Press release). Retrieved 2025-01-23.
  9. ^ Mangan, Dan (2014-07-15). "Feeling blu? E-cig company spun off in major tobacco deal". CNBC. Retrieved 2025-01-23.
  10. ^ a b https://www.jt.com/investors/results/annual_report/pdf/2016/annual.fy2016_E_all.pdf
  11. ^ https://web.archive.org/web/20191118144748/https://www.jti.com/sites/default/files/global-files/documents/jti-annual-reports/jt-annual-report-2018.pdf
  12. ^ "Logic Pro Vape is Discontinued - Replacements Inside". www.ecigs-direct.com. Retrieved 2025-01-23.
  13. ^ "Tobacco, Vaping & Cigarette Brands | JTI". www.jti.com. Retrieved 2025-01-23. In June 2023 we have launched a new Logic vape – JTI's first proprietary pod vaping system, powered by MOOV technology with haptic features, providing an intuitive interactive experience.
  14. ^ "Japan tobacco to enter Portuguese market - The Portugal News". web.archive.org. 2019-11-04. Retrieved 2025-01-23.
  15. ^ "Logic Compact Vape Device expands in the Middle East, entering the UAE Market | UAE News 24/7". web.archive.org. 2019-12-16. Retrieved 2025-01-23.
  16. ^ "E-Lites Review [Updated on 01/2019] | Don't buy before reading this!". 2019-09-27. Archived from the original on 27 September 2019. Retrieved 2025-01-23.
  17. ^ "E-Cigarette Sales to Hit $1 Billion". ABC News. Retrieved 2025-01-23.
  18. ^ "Logic to End U.S. Online Sales in March – Tobacco Reporter". 2020-04-17. Retrieved 2025-01-23.
  19. ^ https://content.next.westlaw.com/practical-law/document/I03e02c776a9011ebbea4f0dc9fb69570/Congress-Prohibits-the-Use-of-USPS-to-Deliver-Vaping-Products-to-Consumers
  20. ^ "FDA denies Logic Technology's marketing in first menthol e-cigarette action - UPI.com". UPI. Retrieved 2025-01-23.
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