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List of Axe products

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The following is a list of Axe products:

Deodorants

[edit]

Axe's list of yearly body-spray variants is as follows. Limited edition or short-lived variants are listed in a following table below and others.

Year Variant Name Description Notes End Date
1983 Amber,[1] or Ambre, or Sandal,[2] or Magic Amber or Wild Spice or Epicee. Variant names are a description of the fragrance. One of the first three variants that Axe launched, first in France. Discontinued Unknown
1983 Musk,[3] or Brave,[2] or Moschus, or Wild Musk. Variant names are a description of the fragrance. One of the first three variants that Axe launched, first in France. Available in Germany. Present
1983 Spice[4] or Agrest or Boise,[2] or Blue Chypre or Fraiche. Variant names are a description of the fragrance. One of the first three variants that Axe launched, first in France.
1985 Amber, Musk (Moschus in Germany), Spice Variant names are a description of the fragrance. In this year, these three variants were used to launch the brand in the UK.[5] Musk is still available in Argentina, Brazil, France, and Germany Possibly late 90s
1987 Oriental[6] or Orient or Dark Oriental Variant name are a description of the fragrance. This was the first "new" variant that Axe launched and started a strategy of a yearly new variants.[citation needed]. Discontinued Possibly late 90s
1989 Marine[7] The name is a description of the fragrance. As of 2013, still available in the Netherlands, Austria, France, Belgium, Spain, Argentina, Bolivia, Brazil, and CENTCOM AAFES stores that stock from Europe. Possibly late 90s
1990 Java [8] a Variant named after the island in Indonesia. Discontinued. A re-release retro limited edition was launched in 2021 in the UK. Possibly 2002. (Re-release present in UK)
1991 Alaska [9] Variant named after the state in the United States. Known as Tempest in South America. Discontinued - still available however in Germany. Possibly 2002
1992 Nevada [10] Variant named after the state in the United States. Discontinued Possibly 2002
1993 Tempest [11] Discontinued Possibly late 90s
1994 Mirage [12] Discontinued Possibly late 90s
1995 Africa or African Amber or Native [13] Variants named after the continent. The most popular Axe variant, marketed as Kilo in North America and Native in Brazil. Present
1996 Inca or Aztec [14] A warm spicy fragrance named after the Inca civilization. Discontinued 2002
1997 Atlantis or Energy [15] Still available in some countries 2004
1998 Apollo[16] Discontinued- Relaunched in UK 2013 2004; Present
1998 Eclypse Variant released only in South America. Discontinued 2004
1999 Voodoo[17] Limited edition variant released in the UK to cover the "Voodoo Eclipse" Dance Event marking the solar eclipse in 1999. Present
1999 Hypnotic[18] Advertisements for the variant asked viewers if they believe in hypnosis, implying that to be its effect on women. 2008
2000 Phoenix[19] Limited edition variant released to cover the "Phoenix Legends" Dance Event in Ibiza, Spain in 2000. Present
2000 Adrenalin or Accelerate or Orion Not available as a shower gel. Still available in some countries. Present
2001 Gravity[20] The advertising featured a man falling to Earth. Present
2002 Dimension[21] Also called Enygmata in some countries. Present
2002 Apollo, Kilo, Phoenix, Tsunami or Maniac, Voodoo Axe launched in U.S.[5] This is the line up that Axe launched within U.S. n/a
2003 Pulse A European variant suggests that it gives geeks added confidence so they can pull off crazy dance moves to impress girls and be irresistible. Used the "Make Luv" dance track which reached number 1 in UK. Still available in some countries. 2008
2003 Essence or Fusion A US variant Used TV advertising that showed two sides to a man's relationship with women, also called Fusion in some countries. Present
2003 Conviction Join the world of conviction. Join the world of conquest. Because if you have conviction, no woman can say no. No woman who can turn her face. Because women like men safe. Unite to this world. Used TV advertising that showed many men who are successful with women. At the end of the advertising there are thousands of men holding Axe Conviction and singing in a choir by a statue of a man also holding Axe Conviction. Present
2004 Denim Released In India as shaving cream, deodorant and aftershave. 2008
2004 Touch A red blood color. The TV advert features women getting more and more turned on[22] 2008
2005 Unlimited A light blue color. Mimics the Chinese kung fu film Crouching Tiger, Hidden Dragon.[23] 2007
2006 Click or Clix Also called Score in some countries. This variant is promoted as making men so attractive to women that they will need a clicker to keep score of the number of women who check them out. A commercial for Clix features Nick Lachey (Ben Affleck in the British version), where he is "out-scored" by a hotel worker wearing the product. Axe gave away free clickers to promote the variant.[24] Unknown
2007 Vice Advertising implies that it will turn "nice girls naughty" thanks to forbidden fruit in the fragrance. The Latin phrase virgo in flagrante delicto is printed in mirrored text on the spray, body wash, and deodorant stick. Uses a Morgan Freeman lookalike in the advertising that mimics the style of a crime film. Still available in some countries. 2010
2007 Dark Temptation A chocolate-smelling fragrance; advertising implies that because women like chocolate, they will find men who smell of chocolate irresistible. Advertising features a man who turns into chocolate when he sprays himself with Axe. He then goes on to be eaten by a series of women.[25] Present
2009 Instinct The scent includes cardamom, amber, and atlas cedar to produce a spicy scent of leather. The advertising campaign features a caveman who sprays the fragrance on himself and becomes irresistible to women. The tag line is "No one can resist a man in leather." Present (UK: 2011)
2009 Wild Spice Spice fragrance. Not available as a shower gel yet. Present
2010 Twist (TWIƧT) or Shift Has a citrus scent. Spelled with a backwards S. Present
2010 Music Star (Music in United States) Has 'rock and roll' style fragrances. Black, white and red can with guitar motif. Also the logo is changed for this fragrance only. Present
2010 Rise or Rise Up Yellow can with blue splats and gray streaks. Advertised as a scent to wake up the consumer and keep them alert. Present
2010 Cool Metal Blue and silver metallic can. Advertised as a product to cool the consumer down. Present
2011 Provoke or Excite or Provocation Dark can with violet tribal tattoo pattern. Initially released in the Dark Temptation gift set, but now as a lone product. Present
2012 Attract or Anarchy Attract for him deodorant in a dark can with blue spray top. Advertised as capable of attracting women and causing chaos in the process. Present
2012 Young Black can with turquoise details Designed ?. Discontinued
2012 Mature Black can with red details An irrestible smell that can even attract the most experienced women. Infinite female attention.[26] Discontinued
2012 Excite Black can with purple details Crisp coconut & black pepper fragrance Present
2012 Axe Anarchy for Her White can with pink details This is the first product for woman of the Company. Present
2013 Apollo Dark can with turquoise spray top and lightning bolt logo. This relaunched version has a fresher fragrance compared to the original. Present
2013 Deep Space Similar can to "Apollo". Possible variant or Limited Edition of "Apollo". 2013
2013 Black Chill Black and silver can. Body spray has never been advertised. Present
2013 Peace Dark can with "peace" sign Make love, not war Discontinued
2013 Harmony Teal colored can with a peace sign Launched alongside "Peace". Present
2014 Gold Temptation Gold can with similar design as "Dark Temptation" A compliment to "Dark Temptation". Present
2015 Black Minimalistic designed can with very dark Axe logo Subtle and finetuned smell: "less is more".[27] Marketed with the Blackstage concerts.[28]
there is also a «night version». 		Present
2016 You Minimalistic designed can with "You" underlined. Special "Movember" edition in black and blue can in Australia and New Zealand. Present
2017 Australia Green, Black, Gold can with stylised Australia logo. Variants named after the country. Only available in Australia and New Zealand. [29] Present
2019 Ice Chill Black and blue can design Cools down your skin by 11° when sprayed into skin Present
2019 Xbox Black and green can design with Xbox logo Lynx partned with Xbox. Available only in Australia and New Zealand. Also available in antiperspirant spray and body wash. Present
2020 Leather & Cookies Black can with leather and cookies fragrance Present
2022 Epic Fresh Black and green can with grapefruit and pineapple fragrance Present

Limited Edition variants

[edit]

Axe also occasionally launches limited edition variants. that may be on sale for a few months or over a year.[citation needed]

Year Limited Edition Name Description Notes Year of Discontinuation
1998 Systeme or Skin Systeme Limited edition fragrance that came out in South America. Re-hydrating aftershave was released in the UK. 2000
2000 Millennium or Zero Limited edition for the start of the new millennium. Released in Australia and South America only. 2001
2001 White Label Released in conjunction with the Euphoria White Label Music event, this limited edition variant was available in the UK for a short period of time. 2002
2002 Blue Ice Cold and fresh fragrance. ? 2003
2004(?) Relapse Comes in a blue and black can.
2006 Lab Eau de Toilette The first original eau de toilette released in USA. 2010?.
2004 Air Light fresh fragrance. Same scent as "Ready." Available as a shower gel too. Still available in some stores. 2006
2005 Ready Long-lasting effect makes you always ready for "action", blue colored can. Same scent as "Air." Clearly states it's a very limited edition, came out with the willing scent. 2008
2005 Willing Long-lasting effect makes you always willing for "adventure", green colored can. Clearly states it's a very limited edition, came out with the ready scent. 2008
2006 Below 0 or Get Fresh Cold and fresh fragrance. Advertising shows a girl kissing a boy and the mouth of the girl gets frozen. Also available as a shower gel. Still available in some stores. 2009
2006 (?) Silver Fusion Exclusive to Germany. A German variant, that came in an all silver can. A different fragrance to the American "Fusion" variant. 2007
2007 3 A pack of two cans of Axe. One is called one, the other is called two. Both should be sprayed together to make a new smell. 2009
2007 Shock Ice mint scent One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2007. Present (UK: 2011)
2008 Recovery or Recover or Anti-Hangover Citrus scent One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2008. Present
2008 Fever or Hot Fever A fragrance infused with Brazilian hot mud and red dragon fruit extract. One of the three scents released by Axe under limited edition status. Comes in shower gel and body spray form. Released in U.S. in 2008. Present
2008 DRY Sharp Focus An anti-perspirant, not available as deodorant body-spray. Only available as anti-perspirant body spray, deodorant stick, and roll-on. Fresh mint scent. Advertising features a man that stays focused when he sprays himself with Axe. Is only available in DRY, not normal. Present
2008 Jet Sweet and fresh fragrance. Not available as a shower gel. In the advertising is shown fake flying company with very sexy stewardesses. Still available in some stores and released for the first time in the UK in April 2011 and is exclusive to boots stores. 2008 (UK: Present)
2008 Day and Night An deodorant to use for the day, and the other for the night. Advertising says that one is suitable for everyday, the other is not. Night was released in the UK as a stand-alone Limited Edition exclusively available in Asda. A shower gel was also available. 2010 (UK: Night only: 2011)
2008 Boost or Ignite Warm Guava Scent. Based on a shower gel. Present
2009 Heat Warm Citrus Scent. Available in Shampoo only. This Limited Edition Shampoo + Conditioner came out with Freeze anti-itch shampoo. The scent seems to rival the Fever body wash and body spray line of products. Winter 2009
2009 Proximity sub-label: Amber, Bergamot, and Vetiver Three scents under the Proximity name. Lighter, more sophisticated fragrances targeted at less juvenile men. Sold at a higher price than regular Axe range. Comes in body spray only.[citation needed] 2010
2009 Summer Is a light variant, light and sweet lime fragrance. Limited Edition, called "Cool Summer" in Australia Fall/Autumn 2009
2009 Music Star Guitar and Music Star Drums Available in South America Is a repackaging of the Mirage fragrance from the 90's.
Also available as a shower gel
Body Spray Dry Anti-perspirant and shower gel are sold exclusive to Tesco in the UK and Ireland as Musicstar. 		Present
2010 DRY+ Sensitive[citation needed] Anti-Perspirant designed for sensitive skin. Only available as an anti-perspirant and roll-on. Present
2010 Play 2010[citation needed] Available in Argentina and Chile Many colors and PLAY2010 on the bottle. Present
2010 ex_friends[citation needed] This limited edition bottle is green, with a bolt on the middle Available now in Central America. Present
2010 Legend[citation needed] Limited Edition Australian variant Bottled in an all yellow bottle and used the famous Axe beach advertisement. Comes with a simply irresitable warning on the bottle. Present
2010 Alpha[citation needed] Limited Edition alpha male variant Exclusively available in Boots stores in the United Kingdom. The shower gel is a re-released version of Transform 2011
2010 Full Control[citation needed] Dry Available in Argentina and Chile initially but now released widely. Present
2011 Googly[citation needed] Cricket Special Edition Launched in India during ICC Cricket World Cup 2011. Present
2011 2012[citation needed] Limited Edition fragrance initially released in Mexico before a worldwide release. Backed with a mythical ark marketing ploy illustrating the rumoured end of the world in 2012. Present
2011 Absolute[citation needed] Dry An anti-perspirant available in South America. Present
2011 Ciao[citation needed] Australian Limited Edition deodorant Only available in Coles Supermarket in Australia and features an Italian theme. 2011
2011 Sport Blast Designed to re-energise after sport Comes in an all blue bottle and released with a shower gel. Present
2012 Attract or Anarchy For Her[citation needed] Special edition of the popular fragrance The first edition of Axe available for women. Present
2012 Black collection[citation needed] Eau de Toilette limited edition collection An exclusive of 6 fragrances exclusively released on the UK Lynx Facebook page. The fragrance packs are loaded into a USB chargeable holder. Varieties are: Sunlight Seduction, Noon Temptation, Afternoon Intrigue, Evening Encounter, Midnight Embrace, Passion By Night. Present
2013 Random There are 3 fragrances The three bottles makes the name AXE. Present
2013 Mature It's a limited edition of the duo mature/young axe The bottle is Red. Present
2013 Anarchy For Her II Uplifting and lively citrus The second edition of Axe available for women. Present
2013 Below Zero Light blue bottle with frost surrounding the Axe name. Probably a re-release of the 2006 Below-0 and Get Fresh. Present
2018 Martin Garrix Black and purple/green/gold

can design with Martin Garrix logo

Martin Garrix released 2 songs for the product: Burn Out in 2018 and These Are The Times in 2019. Available in Latin America, Netherlands, France, Spain, Portugal, Hungary, Poland, Slovakia, Slovenia, Czech Republic, and Arabia. Present
2019 Harumkan Indonesia Black can design with rock style like design Available only in Indonesia. Present
2021 Java Limited edition and re-release in UK. Can is the same design as the 90's version with some minor changes to the logo and a snapchat code on the rear. Present

Axe shower gels

[edit]
Year Name Description Notes Year of Discontinuation
2002 Shower Shake:Speed and Contact Shower gel that contained both a shower gel and a moisturiser Speed: Present

Contact: 2006

2004 Recover or Anti-Hangover or After Hours Citrus Scent Also available as body spray. 2010
2004 Skin Contact:Sensitive, Hydrating, Purifying, Smoothing and Revitalizing Smooths Skin Sensitive is a newer version, with revitalizing being the newest. Present
2004 Groove or Night Attack Guarana scent with light musk and power beads. Also known as Transform. Present (UK:2007)
2004 Sunrise An orange shower gel designed to waken you up in the morning. 2007
2005 Re-Load A blue coloured shower gel. Present (UK:2007)
2006 Boost or Ignite Warm Guava Scent A red coloured shower gel, also available as body spray. Present (UK:2010)
2006 Thai Massage Present (UK: 2011)
2007 Shock Icy Mint Scent Present
2008 Snake Peel or Skin Resurrection A mix of cactus oil and desert minerals. Present (UK:2009)
2009 Hot Fever or Fever A fragrance infused with Brazilian hot mud and red dragon fruit extract It was promoted largely at T4 on the beach on 19 July 2009 which had the guy from the advert dance on stage with his dancers. The advert has got the slogan "Muchas Maracas", Maracas and the shower gel were given away during T4 to promote. Released in U.S. in 2009.
 Present
2010 Rise or Rise Up[citation needed] With Lime Extract Also available as deodorant. Present
2012 Excite[citation needed] Purple colored gel with refreshing crisp coconut and black pepper scent. Also available as deodorant. Present
2013 "Apollo and deep space" Icy with a sharp deodorant smell Was advertised in Indian celebrity cricket game and advertised in super bowl. Present

Axe shampoos

[edit]
Year Name Description Notes Year of Discontinuation
2000 Control The first shampoo released by Lynx UK. Part of a major re-brand that included razor blades and barber products 2002
2000 Energise or Energy Peppermint shampoo. Part of a major re-brand that included razor blades and barber products. Re-Released as a shaving gel. 2004
2008 Constrict or Clean & Control[30] Shampoo that de-poofs your hair. Part of the Axe hair crisis relief products. Present
2008 Dual or 2 in 1[30] Shampoo and conditioner. Part of the Axe hair crisis relief products. Present
2008 Intense or Deep Clean[30] Removes product build-up and scrubs your hair. Part of the Axe hair crisis relief products. Present
2008 Armor or Anti-Dandruff[30] Removes dandruff from hair. Part of the Axe hair crisis relief products. Present
2008 Primed or Just Clean[30] Just shampoo. Part of the Axe hair crisis relief products. Present
2008 Lure or Just Soft[30] Just conditioner. Part of the Axe hair crisis relief products. Present
2009 Freeze or Itch Relief[31] Soothes the itch and gets rid of flakes. Part of the Axe hair crisis relief products. This shampoo seems to follow the Shock line of products. Present
2009 Heat[citation needed] 2 in 1 shampoo + conditioner. Warm citrus scent. Part of the Axe hair crisis relief products. This shampoo has been marketed under Limited Edition status! This shampoo supposedly follows the Fever line of products. Winter 2009/Re-Released
2010 Zen[32] Gets you calm and centered so you can focus on the day (or night) ahead. Part of a new set. Present
2010 Downpour[33] Gives you a refreshing clean so you're ready for whatever lies ahead. Part of a new set. Present
2016 You Minimalistic designed can with "You" underlined Special "Movember" edition in black and blue in Australia and New Zealand. Present

Axe hair stylers

[edit]
Year Name Description Notes Year of Discontinuation
2000 Short Stuff Wax Designed for short hair. Initially released in 2000 then re-released as part of the Axe Hair range. 2004
2002 Control Freak Styling Gel Helps keep you hair under control. Part of the Axe Hair Range. 2004
2000 Invisible Hair Gel Clear hair gel. Part of the Axe Hair Range. 2004
2008 Charged or Spiked-Up Look[30] Spikes up your hair. Part of the Axe hair crisis relief products. Present
2008 Laid Back or Shaggy Look[30] Gives you an easy looking hair. Part of the Axe hair crisis relief products. Present
2008 Whatever or Messy Look[30] Gives you a messy look. Part of the Axe hair crisis relief products. 2022
2008 Refined or Clean-Cut Look[30] Gives you a clean cut, polished looking hair. Part of the Axe hair crisis relief products. Present
2009 Sleek or Smooth & Sophisticated Look[34] Provides extra shine and control so that you can get sophisticated hair. Part of the Axe hair crisis relief products. Present
2010 Natural & Understated Look For a light hold and natural looking hair. Part of the Axe hair crisis relief products. Present
2010 Crew Cut & Buzzed Look A buzzed look that's soft and protected with SPF15. Part of the Axe hair crisis relief products. Present
2011 Hold + Touch: Spiking Glue Spikes up your hair. For normal hair Part of the Axe Hold + Touch range, released as Strong Cream Gel in Europe. Present
2011 Hold + Touch: Cream Wax Spikes up your hair. For thick hair Part of the Axe Hold + Touch range, released as Extra Strong Cream Gel in Europe. Present
2011 Hold + Touch: Paste Spikes up your hair. For fine hair Part of the Axe Hold + Touch range. Present

References

[edit]
  1. ^ "Axe Amber / Lynx Amber by Axe / Lynx (1983)". Basenotes.net. Retrieved 9 May 2009.
  2. ^ a b c "Axe Deodorants Divers 1987" (JPG).
  3. ^ "Axe Musk / Lynx Musk by Axe / Lynx (1983)". Basenotes.net. Retrieved 9 May 2009.
  4. ^ "Axe Spice / Lynx Spice by Axe / Lynx (1983)". Basenotes.net. Retrieved 9 May 2009.
  5. ^ a b "Children Of The Web". Businessweek.com. 2 July 2007. Archived from the original on 26 June 2007. Retrieved 9 May 2009.
  6. ^ "Lynx Orient / Axe Orient by Axe / Lynx (1987)". Basenotes.net. Retrieved 9 May 2009.
  7. ^ "Axe Marine / Lynx Marine by Axe / Lynx (1989)". Basenotes.net. 8 December 2007. Retrieved 9 May 2009.
  8. ^ "Axe Java / Lynx Java by Axe / Lynx". Basenotes.net. 13 June 2009. Retrieved 27 January 2010.
  9. ^ "Axe Alaska / Lynx Alaska by Axe / Lynx (1994)". Basenotes.net. Retrieved 27 January 2010.
  10. ^ "Axe Nevada / Lynx Nevada by Axe / Lynx (1992)". Basenotes.net. Retrieved 27 January 2010.
  11. ^ "Axe Tempest by Axe / Lynx (1990)". Basenotes.net. Retrieved 27 January 2010.
  12. ^ "Axe Mirage / Lynx Mirage by Axe / Lynx". Basenotes.net. Retrieved 27 January 2010.
  13. ^ "Axe Africa / Lynx Africa by Axe / Lynx (1995)". Basenotes.net. Retrieved 27 January 2010.
  14. ^ "Axe Inca / Lynx Inca by Axe / Lynx". Basenotes.net. Retrieved 27 January 2010.
  15. ^ "Axe Atlantis / Lynx Atlantis by Axe / Lynx". Basenotes.net. 13 June 2009. Retrieved 27 January 2010.
  16. ^ "Axe Apollo / Lynx Apollo by Axe / Lynx". Basenotes.net. Retrieved 9 May 2009.
  17. ^ "Axe Voodoo / Lynx Voodoo by Axe / Lynx (1999)". Basenotes.net. Retrieved 9 May 2009.
  18. ^ "GATEWAY".
  19. ^ "Axe Phoenix / Lynx Phoenix by Axe / Lynx (2000)". Basenotes.net. Retrieved 9 May 2009.
  20. ^ "Axe Gravity / Lynx Gravity by Axe / Lynx (2001)". Basenotes.net. Retrieved 9 May 2009.
  21. ^ "Lynx Dimension by Axe / Lynx (2002)". Basenotes.net. 16 October 2006. Retrieved 9 May 2009.
  22. ^ Axe Touch Archived 10 August 2007 at the Wayback Machine
  23. ^ "New Lynx fragrance set to deliver 'Unlimited' sales". Unilever.co.uk. Archived from the original on 2 June 2009. Retrieved 2009-05-09.
  24. ^ "Lynx- Click". Unilever.co.uk. Archived from the original on 6 January 2009. Retrieved 2009-05-09.
  25. ^ "Chocolate deodorant to lure girls". Sundaymirror.co.uk. 30 September 2007. Archived from the original on 26 June 2008. Retrieved 27 January 2010.
  26. ^ "AXE Mature". AXE. 2014. Archived from the original on 2 April 2015. Retrieved 15 March 2015.
  27. ^ "AXE Black". AXE. 2015. Archived from the original on 2 April 2015. Retrieved 15 March 2015.
  28. ^ "AXE Blackstage". AXE Nederland. 2015. Retrieved 15 March 2015.
  29. ^ "Emotive reveals 'cheeky' new work for Lynx - AdNews".
  30. ^ a b c d e f g h i j "Product page". Archived from the original on 27 September 2009.
  31. ^ "Shower power!". Archived from the original on 15 October 2009.
  32. ^ "The Axe Effect Website".
  33. ^ "The Axe Effect Website".
  34. ^ "AXE Smooth & Sophisticated Look Shine Pomade".
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