Lee Clow
Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer.[1] Advertising Age referred to him as "advertising's art director guru".[2]
Early life
[edit]Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach.
Career
[edit]Clow is best known for co-creating – along with Steve Hayden – Apple Computer's 1984 commercial, which launched the Apple Macintosh and the "Think Different" slogan.[3] The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.
He is also known for his work on the PlayStation,[4] Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods.[5][6]
Personal life
[edit]He was a personal friend of Steve Jobs for 30 years.[7]
References
[edit]- ^ "Duncan Milner Ascends at TBWA/Media Arts Lab". Retrieved 2018-10-02.
- ^ "Lee Clow". Retrieved 2018-10-02.
- ^ "Salon.com Technology | the once and future Steve Jobs". Archived from the original on 2007-03-17. Retrieved 2007-05-04.
- ^ "Sony TV: Turn On, Tune In, Buy Hardware". Next Generation. No. 14. Imagine Media. February 1996. pp. 72–73.
- ^ Burn, David (2020-08-17). "Lee Clow, Ad Legend". Adpulp. Retrieved 2025-02-26.
- ^ "Pedigree integrated campaign". Communication Arts. Retrieved 2025-02-26.
- ^ "Visionary behind Apple's '1984' advertisement steps down". AppleInsider. October 30, 2009.
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