Lauf Cycling
| Company type | Private Limited Company |
|---|---|
| Industry | Bicycles |
| Founded | December 2010 |
| Founders | Benedikt Skulasson, Gudberg Bjornsson |
| Headquarters | Reykjavík, Iceland |
| Products | Bicycles, bicycle forks, handlebars |
| Website | www |
Lauf Cycles is an Icelandic bicycle brand based in Reykjavík. They specialise in gravel bikes.
The Lauf Forks idea was born over a cold bike-ride aprés beer in a cramped basement apartment in Reykjavík around Christmas-time 2010. Avid mountain biker and engineer Benedikt Skulason, at the time working as an R&D engineer for a high-end composite prosthetic feet company, pitched his idea of a super-light revolutionary bicycle suspension fork to his good friend and industrial designer Gudberg Bjornsson.
They are most commonly known for their invention of the Lauf Spring: a pivotless trailing link fork.[1] A set of glass fiber[2] springs are attached between the wheel set and the forks of a bike.[3] Manufacturing is done in Iceland, with subsidiary dealers found in both Europe and the United States.
The company gained media attention when Canadian Cyclo-cross National Champion,[4] Michael Van Den Ham[5] used Lauf bikes for his successful competition wins in 2018.[6]
In 2023, Lauf launched the Úthald (meaning "endurance" in Icelandic), marking their first foray into the road bike market.[7]
See also
[edit]References
[edit]- ^ "Lauf Grit - Outline of Lauf Spring Design". laufcycling.com. Retrieved 2020-04-21.
- ^ "Introducing Lauf". epic-cycles.co.uk. Retrieved 2020-04-21.
- ^ "Lauf Grit fork review". bikeradar.com. Retrieved 2020-04-21.
- ^ "'cyclingcanada.ca' - 2018 Shimano Canadian Cyclocross Championships & PTBO CX UCI C2". cyclingcanada.ca. Retrieved 2020-04-21.
- ^ Schuster, Zachary (2018-07-18). "Pro Bike: Michael Van den Ham's 2018 DK 200 Lauf True Grit Gravel Bike". cxmagazine.com. Retrieved 2020-04-21.
- ^ Schuster, Zachary (2017-11-02). "Interview: Michael van den Ham on Winning 2017 Canadian Nationals". cxmagazine.com. Retrieved 2020-04-21.
- ^ "Why Lauf has launched a road bike – and the thinking behind it". bikeradar.com. Retrieved 2024-05-17.