Karl Kani
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | Los Angeles, United States (1989) |
| Founder | Carl Williams |
| Products | Apparel and accessories |
| Website | www.karlkani.com |
Karl Kani (/kəˈnaɪ/; born Carl Williams on May 23, 1968 in Limon, Costa Rica) is a Costa Rican fashion designer, founder and CEO of the hip hop fashion brand Karl Kani. He comes from a modest family from Brooklyn, New York.[1] When he was young, he dreamed of combining his passion for hip hop music and fashion.
History
[edit]Early life
[edit]Carl Williams was born in Costa Rica to a Panamanian father and Costa Rican mother. The family migrated to the United States in the late 1960s, and he grew up in Flatbush, Brooklyn.[2][1][3]
Early career
[edit]At age 16, Williams started designing clothes after learning the essential handcraft at his father's company.[4][5] He never studied tailoring or design, but he had flair for coming up with unusual concepts. He would buy material and tell a tailor exactly how he wanted his garments to look. "For a relatively small sum", as he put it, "I had a fresh outfit that nobody had."[6]
After seeing him on the scene in local clubs, men started asking for a Carl Williams outfit of their own. Soon he was taking his first orders in his car. The death of one of his close friends inspired some deep contemplation. "It made me think about life differently", he added "I thought I should really do something positive."[6]
In 1989 he went to Los Angeles, where he and a friend opened a clothing shop on Crenshaw Boulevard.[7] They made no profit at this location, and after the shop was robbed, they moved to Hollywood, where he started selling catalogs for $2 that he and his partner had put together. They only made profit from the catalog sales and did not sell any clothes. He decided to take out an advertisement in Right On! Magazine, but that did not jumpstart sales.[8]
Brand name
[edit]Carl Williams symbolizes the "American Dream". During Williams's rough start in Los Angeles, the question that had obsessed him for years, "Can I do it?", remained unanswered. He kept asking himself: "Can I do it? Can I build a fashion empire? Can I become the 'Ralph Lauren of the streets'?" It provided the basis for his new name, Kani, a variation on "Can I?".[6]
In 1989 Karl Kani was launched as a hip hop fashion brand. He was inspired by his passion for hip hop music and fashion and decided to design clothes that appealed to a large public, including friends and celebrities from his hometown Brooklyn, New York.[6]
Karl Kani Infinity
[edit]After watching The Today Show, Kani had the idea of paying a friend in New York to make a sign with his label's name on it and hold it up during the taping of the show. The idea worked as people started calling and orders began to come in.[8]
Kani modified the baggy pants that had become popular in street fashion. According to him, black people never liked tight-fitting jeans.[9] They would always buy a bigger size but then the waist would be too big, so he decided to increase the pant size.
In 1994, Kani used $500,000 in profits to launch his company "Karl Kani Infinity". In addition to his old partners, Kani now faced a marketing onslaught from hip-hop entrepreneur Russell Simmons's Phat Farm and a number of mainstream clothiers. He also had reason to worry that his involvement in Cross Colours might taint his operation in the minds of retailers. "I expected some resistance", Kani said. "A major turning point for me was when retailers accepted us back into the market."[6]
Staying ahead of fashion counterfeiters who aped his signature and sold cheaper versions of his clothes, Kani began fastening a metal-and-leather plate to his product.[10] After some resistance from the people who made the plates, Kani decided to go ahead with it and it turned out to be his best-selling jeans ever.
Karl Kani Big & Tall
[edit]The idea for the big & tall line came to Kani after numerous conversations with National Basketball Association stars, who complained that they could not fit into much of his merchandise. Big and tall people may be just as fashion-conscious as anyone else, so Kani launched his line in mid-1995 in big & tall stores around the country.[2]
Kani Ladies
[edit]Kani Ladies is a fashion label for young women launched in 2001 as a sister of the brand Karl Kani. Kani Ladies started with a small urban collection next to the men’s collection and was sold in the same stores as Karl Kani. In the following years, Kani Ladies evolved into an independent label for young women. Kani Ladies offers a wide range of jeans, dresses, shorts, tops and more. Besides clothing, the brand also includes jewelry, bags and shoes. In 1998 Kani Ladies launched its first European collection. What started as a small collection next to the Karl Kani men collection has since evolved into an independent fashion label. The brand has been featured in fashion magazines like Cosmogirl, Elle Girl, and Glamour, and TV shows like the Idols franchise.
Legacy
[edit]Kani has been called "The godfather of hip-hop clothes", and paved the way for other hip hop fashion brands.[1][11] He spotted an area in the market that had been ignored and paved the way for other hip hop fashion brands.[10] He was the fashion choice of rap superstar Tupac Shakur who in 1994 did a campaign for the fashion label and did not charge for his time.[citation needed]
Awards
[edit]Black Enterprise magazine named Karl Kani Infinity Corporation the most successful Black owned firm worldwide in 1996.[2]
In 2002, Kani was honored with an Urban Fashion Pioneer Award for his lifetime achievements, at the Urban Fashion Awards.[12]
References
[edit]- ^ a b c Quintanilla, Michael (1999-09-10). "Stylemaker / Karl Kani : New School : The godfather of hip-hop clothes heads into different territory with business suits and women's and children's wear". Los Angeles Times. Retrieved 2022-10-13.
- ^ a b c Muhammad, Tariq K. (June 1996). "From here to infinity: Karl Kani". Black Enterprise. Vol. 26, no. 11. ISSN 0006-4165. Archived from the original on 2008-02-22. Retrieved 2023-05-07 – via BNET.
- ^ "Karl Kani". 15 May 2017.
- ^ "[untitled]". Detroit Free Press. August 20, 1993. p. 1F.
- ^ "[untitled]". Detroit Free Press. August 1, 1994. p. 4C.
- ^ a b c d e Kevin D. Thompson (June 1995). "Black Enterprise". Black Enterprise. Vol. 25, no. 11. p. 114(6).
- ^ "[untitled]". Newsweek. October 31, 1994.
- ^ a b "Karl Kani". December 2007.
- ^ "[untitled]". Boston Globe. Section 3. November 30, 1993. p. 61.
{{cite news}}: CS1 maint: others (link) - ^ a b "[untitled]". Vibe. October 1994. pp. 59–62.
- ^ Re'Neise Francis (11 May 2004). "P. Diddy Makes Big Moves on 5th Avenue". The Hilltop Online.
- ^ Shaheem Reid. "VH1, Snoop Dogg takes home New Urban Fashion Celebrity Line trophy". Archived from the original on February 14, 2009.