KGBT-FM
| |
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Broadcast area | Rio Grande Valley |
Frequency | 98.5 MHz |
Branding | KGBT La Preferida 98.5 |
Programming | |
Format | Regional Mexican |
Ownership | |
Owner |
|
History | |
First air date | October 4, 1966 |
Former call signs | KQXX (1966–1997) |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 6662 |
Class | C |
ERP | 100,000 watts |
HAAT | 304 meters (997 ft) |
Links | |
Public license information | |
Webcast | Listen live (via iHeartRadio) |
KGBT-FM (98.5 MHz) is an American radio station in McAllen, Texas, United States, owned by Latino Media Network, which offers a regional Mexican music format[2] The station has had a regional Mexican format since 1997. Its studios are located in McAllen, Texas, while its transmitter is located in La Feria, Texas.
History
[edit]The 98.5 frequency went on the air October 4, 1966, as the Rio Broadcasting Company's KQXX (though the permit was known as KABG-FM before going on the air).[3] KQXX maintained studios in the Casa de Palmas Hotel in McAllen. One of the founders was Ed Gomez, a local radio and TV personality who went on to be elected a Hidalgo County judge. The station changed formats from country to Spanish.
In 1980, Bravo Broadcasting bought KQXX and increased its power to the present 100,000 watts. A new Rio Broadcasting Company acquired the station in 1990. Tichenor acquired the station in 1996 and rechristened it as KGBT-FM on January 20, 1997.

Latino Media Network purchased KGBT-FM from TelevisaUnivision in 2022 as part of a larger $60 million deal.[4] Under a local marketing agreement, it continued to be programmed by TelevisaUnivision's Uforia Audio Network until the spring of 2023.
References
[edit]- ^ "Facility Technical Data for KGBT-FM". Licensing and Management System. Federal Communications Commission.
- ^ "KGBT-FM 98.5 MHz - McAllen, TX". radio-locator.com. Retrieved April 8, 2021.
- ^ "Broadcasting Station License Record". licensing.fcc.gov. December 30, 1966. Retrieved April 8, 2021.
- ^ Venta, Lance (November 21, 2022). "FCC Approves Latino Media Network Purchase Of 18 Univision Stations". RadioInsight. Retrieved March 11, 2025.
External links
[edit]- FCC History Cards for KGBT-FM
- FCC FM Query Results for KGBT-FM
- Facility details for Facility ID 6662 (KGBT-FM) in the FCC Licensing and Management System
- KGBT-FM in Nielsen Audio's FM station database
26°08′57″N 97°49′19″W / 26.1492°N 97.8219°W