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KGBT-FM

Coordinates: 26°08′57″N 97°49′19″W / 26.1492°N 97.8219°W / 26.1492; -97.8219
From Wikipedia, the free encyclopedia

KGBT-FM
Broadcast areaRio Grande Valley
Frequency98.5 MHz
BrandingKGBT La Preferida 98.5
Programming
FormatRegional Mexican
Ownership
Owner
  • Latino Media Network
  • (Latino Media Network, LLC)
History
First air date
October 4, 1966 (1966-10-4)
Former call signs
KQXX (1966–1997)
Technical information[1]
Licensing authority
FCC
Facility ID6662
ClassC
ERP100,000 watts
HAAT304 meters (997 ft)
Links
Public license information
WebcastListen live (via iHeartRadio)

KGBT-FM (98.5 MHz) is an American radio station in McAllen, Texas, United States, owned by Latino Media Network, which offers a regional Mexican music format[2] The station has had a regional Mexican format since 1997. Its studios are located in McAllen, Texas, while its transmitter is located in La Feria, Texas.

History

[edit]

The 98.5 frequency went on the air October 4, 1966, as the Rio Broadcasting Company's KQXX (though the permit was known as KABG-FM before going on the air).[3] KQXX maintained studios in the Casa de Palmas Hotel in McAllen. One of the founders was Ed Gomez, a local radio and TV personality who went on to be elected a Hidalgo County judge. The station changed formats from country to Spanish.

In 1980, Bravo Broadcasting bought KQXX and increased its power to the present 100,000 watts. A new Rio Broadcasting Company acquired the station in 1990. Tichenor acquired the station in 1996 and rechristened it as KGBT-FM on January 20, 1997.

Previous logo

Latino Media Network purchased KGBT-FM from TelevisaUnivision in 2022 as part of a larger $60 million deal.[4] Under a local marketing agreement, it continued to be programmed by TelevisaUnivision's Uforia Audio Network until the spring of 2023.

References

[edit]
  1. ^ "Facility Technical Data for KGBT-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ "KGBT-FM 98.5 MHz - McAllen, TX". radio-locator.com. Retrieved April 8, 2021.
  3. ^ "Broadcasting Station License Record". licensing.fcc.gov. December 30, 1966. Retrieved April 8, 2021.
  4. ^ Venta, Lance (November 21, 2022). "FCC Approves Latino Media Network Purchase Of 18 Univision Stations". RadioInsight. Retrieved March 11, 2025.
[edit]

26°08′57″N 97°49′19″W / 26.1492°N 97.8219°W / 26.1492; -97.8219