Jessica Cruel
Jessica Cruel (born August 14, 1989) is an American magazine editor. She is the editor-in-chief of Allure, where she leads the development of editorial content for digital and video platforms. Cruel was appointed to her current role in August 2021.[1]
Professional life
[edit]In her early career, Cruel embarked on a number of internships and editorial positions across magazines including Skirt! Magazine and Self, a Condé Nast publication. She went on to work at PopSugar as associate director and returned to Self as Senior Editor before joining Refinery29 as deputy beauty editor.[2]
Cruel joined Allure as a features director in 2019[3] where she worked across print and digital on projects like the Allure Readers’ Choice Awards before taking over as content director in 2021. Cruel was appointed editor-in-chief of Allure in August 2021.[4][5]
Cruel is an advocate for evolution in the beauty industry[6] and is noted for her inclusive leadership style, which is credited for positively changing the working environment of newsrooms.[7][8] In 2021, Cruel spearheaded The Melanin Edit, a new Allure platform exploring all things relating to Black beauty, skincare and wellness.[9] She also created the first ever Allure Best of Beauty live event in New York in October 2023.[10][11]
Personal life
[edit]Jessica Cruel was born in Nashville, Tennessee and grew up in a number of small towns across the American South, including Albany, Georgia. Cruel studied Multimedia Journalism at University of North Carolina at Chapel Hill and received a Bachelor's degree.[12] She also has a B.A in Sociology and is a home renovation enthusiast.[13]
TV appearances
[edit]- The Black Beauty Effect (Netflix)
- The Hair Tales (Hulu)
- Hairstyle (Discovery+)
References
[edit]- ^ Saltzman, Stephanie (2022-01-18). "How Jessica Cruel Worked Her Way Up From Post-Grad Magazine Intern to Editor-in-Chief of 'Allure'". Fashionista. Retrieved 2023-12-12.
- ^ Bryant, Taylor (2021-11-11). "The Allure Of Allure, According To EIC Jessica Cruel". Beauty Independent. Retrieved 2023-12-12.
- ^ "Here's What We Know About Allure Magazine's New Editor-in-Chief, Jessica Cruel". BET. Retrieved 2023-12-12.
- ^ "Condé Nast Promotes Allure Content Director Jessica Cruel to Editor in Chief". The Business of Fashion. 2021-08-24. Retrieved 2023-12-12.
- ^ Hopkins, Kathryn (2021-08-24). "Allure Names Jessica Cruel New Editor in Chief". WWD. Retrieved 2023-12-12.
- ^ Stewart, Emily (2022-07-28). "How the anti-aging industry turns you into a customer for life". Vox. Retrieved 2023-12-12.
- ^ Fox, MeiMei. "How Jessica Cruel Boosted Allure Traffic By Putting Diversity First". Forbes. Retrieved 2023-12-12.
- ^ "Allure's New and First Black Editor-in-Chief | The Takeaway". WNYC Studios. Retrieved 2023-12-12.
- ^ "Beauty: A Story of Who We Are". Aspen Ideas Festival. Retrieved 2023-12-12.
- ^ Sandler, Emma (2023-10-20). "Condé Nast expands beauty focus to diversify revenue". Glossy. Retrieved 2023-12-12.
- ^ "Arriving this fall, Allure to launch 'Best of Beauty' live event in NYC". Luxury Daily. 2023-08-09. Retrieved 2023-12-12.
- ^ "Jessica Cruel - Editor in Chief at Allure Magazine". THE ORG. Retrieved 2023-12-12.
- ^ Bey, Asha (2021-09-06). "HER AGENDA — 5 Things To Know About Allure's New Editor-in-Chief, Jessica Cruel". Her Agenda. Retrieved 2023-12-12.