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Hyundai Automotive South Africa

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Hyundai Automotive South Africa
Company typeSubsidiary
IndustryAutomotive
Founded1999
HeadquartersBedfordview, South Africa
ParentHyundai Motor Company
Websitewww.hyundai.co.za

Hyundai Automotive South Africa (Pty) Ltd. is a dealer network and automobile manufacturer based in Bedfordview, South Africa and a subsidiary of Hyundai.[1]

History

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The company was formed in 1999 as a collaboration between the holding company Associated Motor Holdings and Hyundai.[2] It succeeded the dealer network Hyundai Motor Distributors (HMD).

The HMD network founded by Billy Rautenbach, with 52 branches, was able to offer vehicles that were inexpensively assembled by the Motor Company of Botswana and an extended warranty of three years.[3] With these and other aggressive methods, it had achieved a ten percent market share in South Africa.[3]

Hyundai has been assembling trucks in Gauteng since July 2014.[4] In March 2015, the assembly of the H100 was added.[5]

References

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  1. ^ Company Overview of Hyundai Automotive South Africa (Pty) Ltd auf bloomberg.com.
  2. ^ Hyundai South Africa: Building an automotive legacy, in the SA mag.
  3. ^ a b John Boley: The Rise And Fall Of Billy Rautenbach. How a South African entrepreneur challenged the establishment - and lost, in: Automotive News vom 1 March 2000.
  4. ^ Hyundai opens first car assembly plant in South Africa, Reuters-Meldung vom 12 August 2014.
  5. ^ Natasha Odendaal: Hyundai starts local H100 assembly, in: Engineering News vom 20 March 2015.
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