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Holland Herald
CategoriesInflight magazine
FrequencyMonthly
PublisherHearst Communications
First issue21 January 1966
CountryThe Netherlands
Based inAmsterdam
LanguageEnglish
WebsiteHolland Herald
ISSN0018-3563
OCLC905455594

Holland Herald is the inflight magazine of the Dutch airline KLM. Launched in 1966 it is the oldest inflight magazine.[1][2]

History and profile

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Holland Herald was first published on 21 January 1966.[3][4] In the first year the magazine was published bimonthly and black and white.[1][3] Next year its frequency was switched to monthly.[3][4] The magazine is published in English.[4]

Holland Herald was formerly published by the Ink Publishing.[5] The company began to publish it in 2009.[6] The Netherland branch of the Hearst company, Hearst Netherlands, is the publisher of the magazine.[1][7][8]

CNN named Holland Herald as the tenth best inflight magazine worldwide in 2012.[9][10] The content of the magazine includes articles concerning the contemporary Dutch culture, commerce, and politics. The first 3D advertisement was published in the magazine which featured a beer brand, Heineken.[11]

Holland Herald was redesigned in April 2022.[8] The Content Marketing Grand Prix awarded the magazine in the categories of the magazine and content design in October 2022.[8]

References

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  1. ^ a b c André Orban (3 February 2016). "Holland Herald, KLM's Inflight Magazine, Celebrates Golden Jubilee". Aviation24.be. Retrieved 12 July 2016.
  2. ^ "Win-Win In In-Flight Magazines". Maxposure. 7 September 2015. Archived from the original on 6 August 2016. Retrieved 12 July 2016.
  3. ^ a b c Frido Ogier (1 February 2016). "Holland Herald Turns 50". KLM. Retrieved 12 July 2016.
  4. ^ a b c "Holland Herald". Laureri Associates. Archived from the original on 16 August 2016. Retrieved 12 July 2016.
  5. ^ "Reach ABC1 Business & Leisure Travellers With the Holland Herald". getmemedia. Retrieved 12 July 2016.
  6. ^ John Reynolds (25 September 2009). "Ink to publish Dutch airline in-flight magazine". Campaign. London. Retrieved 12 July 2016.
  7. ^ "Holland Herald". Hearst Create. Archived from the original on 18 April 2019. Retrieved 18 April 2019.
  8. ^ a b c "Holland Herald Magazine twee keer in de prijzen bij Grand Prix Content Marketing". PRINTmatters (in Dutch). 6 October 2022. Retrieved 24 September 2023.
  9. ^ "Cebu Pacific magazine among world's best". ABS CBN News. 10 May 2012. Retrieved 12 July 2016.
  10. ^ Zach Dundas (29 July 2012). "World's 12 best airline magazines for 2012". CNN. Archived from the original on 3 December 2012. Retrieved 12 July 2016.
  11. ^ Dermot Davitt (16 August 2013). "Heineken creates innovative 3D advert for KLM's inflight magazine". The Moodie Report. Retrieved 12 July 2016.
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