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Heir (singer)

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Hēir
Background information
Birth namePatricia Matcin
Also known as
  • Patricia Manfield
Born13 June
Chișinău, Moldova
OriginNaples, Italy and London, England
Genres
Occupations
  • Singer
  • songwriter
  • model
Years active2012–present
Labels
Websiteheir.live

Patricia Matcin, professionally known as Patricia Manfield, is a Moldovan singer-songwriter based in London. As of 2018, she releases music under her pseudonym, Hēir.

Manfield became very popular in 2015, under the pseudonym of Patricia Manfield in the field of fashion, becoming one of the most influential Italy-based street fashion[1] bloggers. Manfield has worked as a brand ambassador to many high-end fashion houses, such as Versace, Dior, and Fendi. In 2018, she decided to devote her time to pursuing a music career, changing her professional pseudonym to Hēir. Manfield has since signed a distribution deal with Sony Music Entertainment, and in March 2020, released her debut extended-play titled Daddy Issues, which has achieved over one million streams on Spotify.

Early life

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Patricia Matcin, better known as Patricia "Heir" Manfield was born in Chișinău, Moldova to parents who were both classical musicians of Russian origin.[2] She spent the first years of her life near Moscow, Russia.[3] After that, she started to travel all around the world following her parents in their tournèe. Due to the nomadic nature of her parents career, Matcin was forced to enroll in several international institutions throughout her academic career, which she has cited as a challenge,[4] although it allowed her to visit the most important European theaters.[5] Thus, her first and main language is English.

At the age of eight, encouraged by her parents, Matcin began to approach music starting to take the first lessons of piano and violin.[6] When she was only ten years old, her parents divorced, and she moved to Naples, Italy with mother, Svetlana Matcin. Here, she finally found stability.[7] In Naples, she obtained the diploma in liceo classico . She moved to Milan for university studies, earning the degree in management[8] and fashion business at the Istituto Marangoni.[9] During her time in Milan, she was noticed by a casting director of the fashion industry who introduced her to various stylists and fashion brands. Since 2018, she has been living in London, where she works as a musician, as well as her previous career in the fashion field.

Career

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The beginnings in the world of fashion as Patricia Manfield

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After graduating from high school, she moved to Milan, began studying fashion business at the Istituto Marangoni and began working as a model. During her university years, she received an invitation from a friend to participate in a Roberto Cavalli fashion show. There she is randomly stormed by photographers who publish her photos on various fashion sites; she is thus noticed by a well-known casting director who decided to work with her.[10] Patricia Matcin thus turns into Patricia Manfield, making her surname sound more British,[11] and she started to collaborate as Brand ambassador and as fashion muse with the most important fashion brands such as Versace,[12] Patrizia Pepe[13][14] Fendi,[15] Calvin Klein,[16] Dior,[17] Alberta Ferretti,[18] Tom Ford, Adidas, Giorgio Armani and YSL.[19] In these years, together with her boyfriend of the time, Giotto Calendoli, she founded the fashion website The Atelier.[20] Then, she began to travel the world to attend fashion week from Paris,[21] New York City to Miami, collaborating with important fashion blogs like The Blonde Salad[22] of Chiara Ferragni.[23] Patricia Manfield thus becomes one of the most influential Street fashion[24][25] bloggers. Her instagram profile is followed by over 403,000 accounts.[26] Despite the success in the fashion field, the main goal for Patricia Manfield is to be successful in music, during the years in fashion, she secretly started to write and record her own songs and started posting covers on her social media page, her cover of Bitch Better Have My Money by Rihanna received a repost by Harper's Bazaar and also receives a like from Rihanna herself.[27]

2018–2019: Start of the Heir music project and signing with Sony Music

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After completing her studies in fashion business at the Istituto Marangoni, Patricia decided to move to London, setting aside her career in the fashion world for a while to devote herself to music and finish her first album. In London she began to work closely with her compatriot and current manager Renata Di Pace.[28][29] Also in London, she met the production team KXNGS, made up of twins Joe Abhol e Jeeves Abhol,[30] her current executive producers. She decided to change her stage name from Patricia Manfield to Heir, chosen as tribute to her musician parents.[31] On 12 April 2018, she released her debut single Threads[32] which mix pop, electronic sounds; the song is written by Heir herself. For the single, she shot the video in London and she gave the exclusive world premier to Rolling Stone Italia.[33] On 26 April 2018, Love Song, the same period she was approached by Sony Music Italy with whom she will sign a distribution deal a couple of months later.[34] The first single with Sony entitled Soundtrack was released on 31 May 2019, the song was written by Heir herself, she defines the song as the soundtrack of her adolescent growth, the song is a hymn to women and talks about the rebellion of women against men who treat them only as objects.[35] On 5 June 2019, she released the official music video for Soundtrack, a short movie directed by Zack Bish inspired by the world of cyberpunk.[36] In September 2019, during the Versace's fashion in Milan, she announced to the speaker of MTV the upcoming release of his debut EP titled Daddy Issues.[37] On 15 November 2019, the second single with Sony was released entitled My Love, a poignant love song that combines sounds indie rock, R&B and pop. The song written by Heir herself and produced by KXNGS is about an obsessive love[38] for which she shot a video that was[39] released on 5 December 2019.[40]

2020–2022: The debut EP Daddy Issues

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On 11 March 2020, Heir released her debut EP Daddy Issues[41] distributed by Sony Music, a project for which Heir worked for over 3 years. L'EP it's composed by 8 tracks, other than including the singles Soundtrack e My Love, there's other love songs like Spike Lee, Close Up, Fences, Sweet Degree, Eternal, and Get Down and Dance inspired to Netflix series The Get Down.[42] Unfortunately, due to the start of the COVID-19 pandemic, Heir decided not to push for the promotion of the project, out of respect for the victims. The EP has achieved over 2 million streams on Spotify to date. On 2 July 2021 she released the single It's All Good Until It Isn't, the single is the intro of her second music project.[43] On 28 July 2021, she released the single Nobody Wants Me in collaboration with Fudasca.[44] On 25 February 2022, she released the single Anyone who anticipate her upcoming new EP.[45][46] The song is written by Heir and produced by Kxngs, Cheap cuts and Michael Percy. A music video of the song was released on 25 February 2022, the music video directed by directed by Salvatore Rocco was filmed in Naples in the Quartieri Spagnoli.[47] On 1 June 2022, she released the single Vertigo, the video of the song directed by Salvatore Rocco, was filmed in the Toledo metro was released on 6 June 2022.[48] Vertigo is also her last single with Sony.

2023-present: The second EP Is That All There Is

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At the end of 2022, after leaving Sony, she started to work closely with the producer Duncan Boyce and songwriter Sean Walsh. She released on February 15, 2023 her single Rewind[49] for which she released a video directed by Ryan James-Beau on February 20, 2023. The song anticipated the EP Is That All There Is released on April 7, 2023.[50] The EP contains 5 songs : Rewind, Nirvana, Barely Breath, C.L.O.W.N. and the second single Landslide.[51] On June 16, 2023 she released the single Ex Machina.

Musical influences

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Heir's genre is a mix of music indie, pop, R&B and electronic, all resulting in alternative pop key. Among her main influences, in addition to Neapolitan song, there are also artists such as Lana Del Rey, St. Vincent, Nirvana, James Blake and Bon Iver. Heir is also very inspired by 90's music.[52]

Discography

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Extended plays

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  • 2020 – Daddy Issues
  • 2023 – Is That All There Is

Singles

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  • 2018 – Threads
  • 2018 – Love Song
  • 2019 – Soundtrack
  • 2019 – My Love
  • 2021 – It's All Good Until It Isn't
  • 2021 – Nobody Wants Me
  • 2022 – Anyone
  • 2022 – Vertigo
  • 2023 – Rewind
  • 2023 – Landslide
  • 2023 – Ex Machina

References

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  1. ^ "BAEWATCH: PATRICIA MANFIELD". 28 February 2018. Retrieved 10 April 2021.
  2. ^ "Patricia Manfield è diventata Heir: "La musica non è un capriccio da (ex) influencer"". beauty.vogue.it (in Italian). 23 June 2019. Retrieved 8 April 2021.
  3. ^ "PATRICIA MANFIELD" (in Italian). 7 March 2016. Retrieved 8 April 2021.
  4. ^ "HĒIR, meno follower e più femminismo". rockit.it (in Italian). 17 April 2020. Retrieved 8 April 2021.
  5. ^ "Patricia Manfield diventa Heir: "La musica? non è un capriccio"". vanityfair.it (in Italian). 19 March 2018. Retrieved 8 April 2021.
  6. ^ "En esta entrevista a Patricia Manfield no encontrarás una sola referencia de moda". vogue.es (in Spanish). 12 April 2018. Retrieved 8 April 2021.
  7. ^ "PATRICIA MANFIELD da Napoli a Milano con stile". dodicimagazine.com (in Italian). 1 October 2014. Retrieved 8 April 2021.
  8. ^ "Patricia Manfield, l'infuencer di adozione napoletana che sogna di diventare cantante". donna.fanpage.it (in Italian). 6 August 2018. Retrieved 8 April 2021.
  9. ^ "Bloggers To Watch: Patricia Manfield". buboisebag.com (in Italian). 2 March 2021. Retrieved 8 April 2021.
  10. ^ "Dieci profili Instagram da seguire nel 2018". forbes.it (in Italian). 4 January 2018. Retrieved 9 April 2021.
  11. ^ "Patricia Manfield press reader". pressreader. 4 March 2021. Retrieved 9 April 2021.
  12. ^ "Patricia Manfield x Versus Versace". nssmag.com. 14 November 2016. Retrieved 9 April 2021.
  13. ^ "Goldenized by Patrizia Pepe". vogue.it (in Italian). 14 November 2013. Retrieved 9 April 2021.
  14. ^ "Cloudy interviews Patricia Manfield". youtube.com. 29 November 2013. Retrieved 9 April 2021.
  15. ^ "My Fendi Colibrì – Feat. Patricia Manfield". bmg.com. 5 June 2019. Retrieved 9 April 2021.
  16. ^ "Singer Heir AKA Patricia Manfield takes Calvin Klein on a trip to Milan". thevideosuite.com. 5 January 2020. Retrieved 9 April 2021.
  17. ^ "DIOR – Patricia Manfield". vimeo.com. 5 October 2015. Retrieved 9 April 2021.
  18. ^ "Alberta Ferretti Rainbow Week feat. Patrica Manfield". youtube.com. 17 January 2017. Retrieved 9 April 2021.
  19. ^ "Slapp chat with Patricia Manfield aka Heir". thevideosuite.com. 10 June 2018. Retrieved 9 April 2021.
  20. ^ "Giotto Calendoli" (in Italian). 4 June 2015. Retrieved 9 April 2021.
  21. ^ "Patricia Manfield Walks Us Through Dior's SS18 Fashion Show in Paris". youtube.com. 29 September 2017. Retrieved 9 April 2021.
  22. ^ "Patricia Manfield". the blonde salad. Retrieved 9 April 2021.
  23. ^ "Chiara Ferragni and Patricia Manfield". styledumonde.com. Retrieved 9 April 2021.
  24. ^ "We Followed Milan It Girl Patricia Manfield During N.Y.F.W." vanityfair.com. 17 September 2016. Retrieved 9 April 2021.
  25. ^ "Patricia Manfield: anche le IT Girls dicono sì". grazia.it (in Italian). 19 February 2016. Retrieved 9 April 2021.
  26. ^ "Patricia "Heir" Manfield". thesocietymanagement.com. Retrieved 10 April 2021.
  27. ^ "Patricia Manfield Remixes Rihanna and Kills it in Street Style". harpersbazaar.com. 7 July 2015. Retrieved 9 April 2021.
  28. ^ "Patricia Manfield (Heir) Unlocked CALVIN KLEIN". youtube.com. 5 January 2020. Retrieved 9 April 2021.
  29. ^ "Spend Valentine's Day The & Other Stories Way With Its New Sleepwear-Inspired Collection". forbes.com. 8 February 2018. Retrieved 10 April 2021.
  30. ^ ""DADDY ISSUES" è il primo EP della singer / songwriter HĒIR. Patricia Manfield, in arte HĒIR, è una delle style icon più seguite degli ultimi tempi, ma con la musica nel DNA". newsic.it (in Italian). 11 March 2020. Retrieved 9 April 2021.
  31. ^ "Two words: Daddy Issues. This was the biggest hint that model and musician HĒIR shared with us regarding her upcoming EP set to drop in 2020". 1883magazine.com. 2019. Retrieved 9 April 2021.
  32. ^ "STYLE STAR PATRICIA MANFIELD DEBUTS FIRST-EVER MUSIC VIDEO". crfashionbook.com. 12 April 2018. Retrieved 9 April 2021.
  33. ^ "Patricia Manfield diventa Heir per il primo singolo 'Threads'". rollingstone.it (in Italian). 11 April 2020. Retrieved 9 April 2021.
  34. ^ "IL NUOVO DISARMANTE SINGOLO DI HEIR "MY LOVE" È DISPONIBILE DA OGGI IN RADIO E IN DIGITALE". sonymusic.it (in Italian). December 2019. Retrieved 9 April 2021.
  35. ^ ""Soundtrack" nuovo singolo della influencer Patricia Manfield in arte Hēir". theclovesmagazine.it (in Italian). 2 June 2019. Retrieved 10 April 2021.
  36. ^ "Il debutto di HĒIR: dai pregiudizi al traguardo di "Daddy Issues"". billboard.it (in Italian). 12 March 2020. Retrieved 10 April 2021.
  37. ^ "Patricia Manfield parla del suo progetto musicale". mtv.it (in Italian). 23 September 2019. Retrieved 9 April 2021.
  38. ^ "È ONLINE IL VIDEO DI "MY LOVE", IL NUOVO SINGOLO DELLA SINGER E SONGWRITER HĒIR". spettacolomusicasport.com (in Italian). 16 December 2019. Retrieved 10 April 2021.
  39. ^ "HĒIR Plays Games on New Single "My Love"". popdust.com. 15 November 2019. Retrieved 10 April 2021.
  40. ^ "HEIR Releases Simple But Sexy Video for "My Love"". americansongwriter.com. 6 December 2019. Retrieved 10 April 2021.
  41. ^ "HĒIR Owns Her 'Daddy Issues'". papermag.com. 11 March 2020. Retrieved 10 April 2021.
  42. ^ "Heir: il primo EP 'Daddy Issues' traccia per traccia". webl0g.net (in Italian). 12 March 2020. Retrieved 10 April 2021.
  43. ^ "Press Play: Hēir – 'it's all good until it isn't'". kaltblu-magazine.com. 2 July 2021. Retrieved 4 July 2021.
  44. ^ "PREMIERE: HĒIR – "NOBODY WANTS ME"". wonderlandmagazine.com. 28 July 2021. Retrieved 28 July 2021.
  45. ^ "Watch: Anyone — Hēir". blackplastic.co.uk. 28 February 2022. Retrieved 4 March 2022.
  46. ^ "Undiscovered is a weekly playlist sharing our pick of the best new music from the world's most exciting emerging musicians. You heard it here first". notion.online. 25 February 2022. Retrieved 4 March 2022.
  47. ^ "HĒIR finds her way back with "Anyone"". c-heads.com. 25 February 2022. Retrieved 4 March 2022.
  48. ^ "Premiere: Heir Vertigo". wonderlandmagazine.com. 6 June 2022. Retrieved 7 June 2022.
  49. ^ "Heir Releases Powerful New Single 'Rewind'". fault-magazine.com. 15 February 2023. Retrieved 24 August 2023.
  50. ^ "We catch up with the rising singer-songwriter to delve into her new EP". wonderlandmagazine.com. 7 April 2023. Retrieved 24 August 2023.
  51. ^ "Hēir presents the song 'LANDSLIDE' from the brand-new EP 'Is that all there is?' – styling for the video by Mariaelena MORELLI c/o SHOTVIEW ARTISTS MANAGEMENT". gosee.news. 7 April 2023. Retrieved 24 August 2023.
  52. ^ "HĒIR, meno follower e più femminismo". americansongwriter.com (in Italian). 17 April 2020. Retrieved 10 April 2021.
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