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Haptik
Type of businessSubsidiary
Type of site
Enterprise software
Available inEnglish
FoundedAugust 2013; 11 years ago (2013-08)
Headquarters
Mumbai
,
India
Area servedUnited States, India, Middle East, South East Asia, Europe, and Australia]
OwnerJio Platforms (2019-present)
Key people
Employees196
URLhaptik.ai
RegistrationYes
Current statusActive
Developer(s)Jio Platforms
Initial release2013
PlatformiOS, Android, Web browser
Available inEnglish
TypeIntelligent personal assistant, Chatbot

Haptik is an Indian enterprise conversational AI platform founded in August 2013,[1][2] and acquired by Reliance Industries Limited in 2019.[3] The company develops technology to enable enterprises to build conversational AI systems that allow users to converse with applications and electronic devices in free-format, natural language, using speech or text.[4][5] The company has been accorded numerous accolades including the Frost & Sullivan Award, NASSCOM's Al Game Changer Award,[6] and serves Fortune 500 brands globally in industries such as financial, insurance, healthcare, technology and communications.[7][8]

History

[edit]

Haptik was founded by Aakrit Vaish[9] and Swapan Rajdev, in August 2013.[10][11] The company launched its first product Haptik app in March 2014, which is a chat-based personal assistant which lets its users get things done for Android and iOS platforms in India.[12][13] By September 2014, the platform added 125 chat experts who helped users with their queries.[citation needed]

Over time the company upgraded it into a complete conversational commerce app.[14] The app received 2 million downloads and 15 million installations.[15]

In August 2015, Dan Roth joined Haptik's board of advisers who helped scale the platform's Natural language processing (NLP).[16] In the same year, Haptik was appointed as the official personal assistant of Mumbai City FC.[17] It also provided a customer support chatbot to SwipeTelecom.[18]

In November 2017, the company launched a full-scale enterprise-level bot management platform including an analytics dashboard.[19]

In 2019, Haptik launched a voice bot for one of the largest food chains in the world, allowing its customers to place orders using Alexa. It also helps users find the nearest outlet of the food chain and provides information on product availability on a real-time basis.[20]

In March 2019, the Government of Maharashtra signed a partnership pact with Haptik to develop a chatbot for its Aaple Sarkar platform. The bot provides conversational access to information regarding 1,400 services managed by the state government.[21][22]

In April 2019, Reliance Jio bought an 87% stake in the company in a $100 million deal. This was followed by the acquisition of Mumbai-based start-up, Buzzo.ai, that develops customizable Artificial Intelligence software for e-commerce.[23][24]

In April 2019 Reliance Jio Infocom Ltd bought an 87% stake in the company in a $100 million deal.[25][26] The company was renamed Jio Haptik Technologies Ltd.[27] Jio is a $65 billion Internet conglomerate, with businesses across Telecom, E-commerce, Media & Entertainment, Healthcare, and more.[28][29]

In July 2019, Haptik acquired Los-Angeles based startup, Convrg to expand its technical expertise and business outreach in North America.[30]

After getting acquired by Reliance Jio, Haptik acquired a Mumbai-based start-up, Buzzo.ai, which develops customizable Artificial Intelligence software for e-commerce.[23][24] The combined reach of Jio Platforms is close to 500 million customers[31][32] and it counts marquee names such as Google, Facebook, Silver Lake, KKR amongst some of its notable investors.[32][28][29]

In November 2019, the company appointed Saumil Shah as the Vice President of Engineering.[33]

In December 2019, Haptik developed a chatbot for Tata Mutual Fund called 'Prof. Simply Simple' that helps with resolving routine, repetitive queries, and frees the customer support team to solve complex queries.[34]

In March 2020, The Government of India launched a WhatsApp chatbot called MyGov Corona Helpdesk to create awareness about coronavirus. The bot was built by Haptik.[35][36][37]

In October 2021 Haptik launched Interakt App for MSMEs: The launch came amid the growth of Direct To Consumer (D2C) brands on the internet that were looking to leverage personalised interactions with customers through chat platforms such as WhatsApp.[38]

In December 2021, Haptik was awarded a special honour by the Minister of State for External Affairs - Meenakshi Lekhi, for partnering with Mygov on the Corona Helpdesk.[citation needed]

In 2022, the company has also announced to build a chatbot for RedDoorz, a hotel management and ticket booking platform in Indonesia.[39]

Products built

[edit]
  • Self-serve Enterprise CX platform that helps launch Intelligent Virtual Assistants[40]
  • Life insurance chatbot that acts as a financial guide to help users choose appropriate life insurance plans based on 60-second quiz[41]
  • Voice bot that helps the food chain customers to place orders and find the nearest outlet and provides real-time availability status of products[20]
  • A chatbot for a state government that provides conversational access to the government's 1400 services[21][22]
  • WhatsApp Chatbots pertaining to various industries like e-commerce, financial sectors, and telecom sector[35][41][39][20]
  • WhatsApp chatbot that provides coronavirus-related information in English and Hindi to 50 million users and also gives key information on Co-Win.[42][43]

Partnership and customer base

[edit]

Haptik built the world's largest WhatsApp chatbot for COVID-19.[44] This was the official helpline for the Government of India which was utilized by over 21 million users across the country.[37] The MyGov Corona Helpdesk was engineered to fight rumors, educate the masses and bring a sense of calm to the pandemic situation. Haptik built the Helpdesk ground-up using official data shared by the Government.[35]

Kotak Life partnered with Haptik to develop an AI-driven conversational assistant called KAYA which provides 24X7 assistance to consumers.[45]

The company partnered with Amazon Pay,[46] HDFC Life,[47] Ola Cabs,[48] Uber,[49] Times Internet, Mumbai City FC,[16] Coca-Cola,[50] Ziman,[51] Zomato,[52] BookMyShow,[52][49] Cleartrip, Goibibo, Zoop,[53] UrbanClap, Via.com, Dineout, Flipkart, and Kotak Life to run campaigns on Haptik app.[54]

In March 2018, the company partnered with Amazon Web Services (AWS) to provide Al-enabled conversational solutions[buzzword] to customers in India.[55]

Haptik has entered into a strategic partnership with Y Combinator-backed Leena AI to provide enterprises for all types of bot solutions.[buzzword][56]

Haptik's repertoire of chatbot customers in India includes Samsung,[2] Future Group,[57] KFC, Dream11, Sharekhan, Edelweiss, Tokio, Club Mahindra and IIFL among others.[58] Haptik has also built assistants for TOI,[59] Samsung, Ziman[51] and Akancha Against Harassment, an online Cyber Safety Initiative.[60]

Haptik is one of the world's largest conversational AI platforms.[57] In October 2017, The Times of India app incorporated Haptik's virtual personal assistant service with Sprite as the exclusive brand partner.[59] Samsung was the second partner who uses Haptik to power its 'My Assistant' service that is pre-installed on the Samsung Galaxy S7 and Galaxy S7 Edge in India.[2]

Haptik built a scalable Support Bot for Dream11 which helped the online handle 8x their volume without a large support staff during IPL 2018.[61]

Funding

[edit]

Haptik raised $11.2M in its Series B funding round from Times Internet in April 2016.[62][63][2] Times Internet thus acquired a majority stake in Haptik. Earlier, the company had received funding of $1 million from Kalaari Capital in September 2014.[64][65]

Haptik is a part of the Reliance Industries Limited, which acquired a majority stake in the company in a $100 million deal in April 2019.[66][67]

Software overview

[edit]

Haptik builds Conversational AI that understands context.[68][69][70][71]

Others

[edit]

Haptik has open sourced its proprietary Named Entity Recognition system that powers the chatbots behind Haptik app at the Chatbot Summit held in Berlin on 26 June 2017.[72][73]

See also

[edit]

References

[edit]
  1. ^ Brandon, John (15 July 2016). "Haptik built an A.I. personal assistant in India. Here's what they learned". Venturebeat.
  2. ^ a b c d Russell, Jon (6 April 2016). "Haptik, an India-based mobile concierge service, raises $11.2M from Times Internet". Techcrunch.
  3. ^ "Reliance Jio acquires majority stake in AI firm Haptik for about Rs 700 crore". Hindustan Times. 3 April 2019.
  4. ^ "Making chatbots your mouthpiece". Business Line. 19 April 2018.
  5. ^ Madanapalle, Aditya (10 October 2017). "Inside Haptik.ai. A made in India and for India personal assistant and end to end chatbot Firstpost". Firstpost.
  6. ^ "Meet the 10 winners of Nasscom's AI game changer awards". VCCircle. 17 July 2018.
  7. ^ "Haptik acquires conversational commerce platform Buzzo.ai". The Quint. 24 September 2019.
  8. ^ "Haptik crosses 3 million users in engagement on Samsung My Galaxy - ETtech". The Economic Times. 26 December 2018.
  9. ^ Mitra, Aindrila. "#TechSpecial: This Guy's Personal Assistant Mobile App Haptik Is Making Your Life Easy". AskMen. Retrieved 29 November 2017.
  10. ^ Soni, Sandeep (28 May 2016). "Behind the Scenes of Haptik, Chat Based Personal Assistance". Entrepreneur.com.
  11. ^ "Haptik app: A mobile personal assistant that brings information at your fingertips". Firstpost. 15 May 2015.
  12. ^ Sharma, Sriram (13 August 2015). "Haptik 3.0 Product Assistant App Brings Task-Based Actionable Messaging". NDTV.
  13. ^ Mehta, Ivan (12 December 2016). "Haptik Personal Assistant App Introduces Wallet, Promises Response Under 30 Seconds". Huffington Post.
  14. ^ "Understanding conversational commerce: What works and what doesn't". Deccan Chronicle. 14 May 2018.
  15. ^ "Step aside human, chatbots will take over from here". PC Magazine. 10 April 2018.
  16. ^ a b Johari, Sneha (5 October 2015). "Haptik partners with Mumbai City FC to provide Indian Super League info". MediaNama.
  17. ^ "Chat-Based App Haptik Teams Up With Mumbai City Fc as Their Official Personal Assistant". Firstpost. 2 October 2015.
  18. ^ "Swipe Technologies partners with Haptik messaging assistant". Daily News and Analysis. 4 February 2015.
  19. ^ Madanapalle, Aditya (10 October 2017). "Inside Haptik.ai. A made in India and for India personal assistant and end to end chatbot Firstpost". Firstpost.
  20. ^ a b c "Haptik enables ordering using a voice bot for KFC - ETtech". The Economic Times. 21 January 2019.
  21. ^ a b Aggarwal, Varun (5 March 2019). "Maharashtra launches Aaple Sarkar chatbot". Business Line.
  22. ^ a b Sharma, Shweta (6 March 2019). "Haptik partners with Maharashtra govt for public services chatbot". Techcircle.
  23. ^ a b Kapur, Narinder (24 September 2019). "Reliance-controlled Haptik acquires conversational commerce startup". VCCircle.
  24. ^ a b Vankipuram, Meera (24 September 2019). "Reliance Jio-backed Haptik acquires conversational commerce platform Buzzo.ai". Mint.
  25. ^ Pitchiah, Vijayakumar (4 April 2019). "Reliance to acquire 87% stake in chatbot maker Haptik". VCCircle.
  26. ^ Sharma, Nishant (5 April 2019). "The AI Assistant That Can Help Mukesh Ambani Take On Siri And Alexa". BloombergQuint.
  27. ^ Parekh, Kalpen (12 October 2019). "Reliance Jio Digital Services is now Jio Haptik Techologies". mint. Retrieved 27 April 2022.
  28. ^ a b Brzeski, Patrick (4 May 2020). "Silver Lake to Invest $750M in Indian Tech Giant Jio". The Hollywood Reporter. Retrieved 27 April 2022.
  29. ^ a b Bloomberg (15 July 2020). "Google is in advanced talks to invest $4 billion in Jio Platforms". Business Standard India. Retrieved 27 April 2022.
  30. ^ Singh, Manish (23 July 2019). "India's Haptik acqui-hires Los Angeles startup Convrg in international expansion push". TechCrunch.
  31. ^ Goled, Shraddha (27 November 2020). "Why Google Invested In Jio?". Analytics India Magazine. Retrieved 27 April 2022.
  32. ^ a b "Jio Platforms agrees to invest $200 million in internet company Glance for 17% stake". The Economic Times. Retrieved 27 April 2022.
  33. ^ "Haptik appoints Saumil Shah as VP, Engineering - ET BrandEquity". The Economic Times. 26 November 2019.
  34. ^ "Meet 'Prof. Simply Simple', Tata Mutual Fund's chatbot developed by Haptik - ET BrandEquity". The Economic Times. 13 December 2019.
  35. ^ a b c Singh, Manish (21 March 2020). "India launches WhatsApp chatbot to create awareness about coronavirus, asks social media services to curb spread of misinformation". TechCrunch.
  36. ^ "Haptik-powered corona chatbot sees over 2 crore users". Business Line. 5 April 2020.
  37. ^ a b Bhushan, Kul (7 April 2020). "In focus: Mumbai-based Haptik which developed India's official WhatsApp chatbot for Covid-19". Hindustan Times.
  38. ^ "How MSMEs can manage sales, customer interactions on WhatsApp with new app from Reliance Jio's Haptik". Financial Express. 13 October 2021.
  39. ^ a b "RedDoorz to Enhance Customer Experience with Haptik". APN News. 21 January 2022. Retrieved 27 April 2022.
  40. ^ "Jio Platforms' Haptik launches new self-serve Enterprise CX Platform". The Times of India. 27 October 2021. Retrieved 27 April 2022.
  41. ^ a b "HDFC Life brings country's first life insurance Chatbot with Haptik". The Economic Times. Retrieved 27 April 2022.
  42. ^ "WhatsApp chatbot MyGov Corona Helpdesk surpasses 30 million users". HT Tech. 23 March 2021. Retrieved 27 April 2022.
  43. ^ Chaturvedi, Anumeha. "WhatsApp Chatbot 'MyGov Corona Helpdesk' surpasses 30 million users in India". The Economic Times. Retrieved 27 April 2022.
  44. ^ Tiwari, Manas (13 April 2020). "EXCLUSIVE: How India got world's biggest chatbot for coronavirus". Zee News.
  45. ^ "For customer experience, Kotak Life announces AI-based 'Kaya' solution developed by Haptik - ET BrandEquity". The Economic Times. 4 February 2020.
  46. ^ "Haptik partners with Amazon to power payments for flight bookings, bill payments and more". Gadgets Now. 11 August 2017.
  47. ^ "Now, chat with HDFC Life Haptik Bot for your insurance". The Economic Times. 8 March 2017.
  48. ^ Sharma, Sriram (24 November 2015). "Haptik Partners Ola to Enable Cab Bookings on Chat". NDTV.
  49. ^ a b Kurup, Rajesh (7 December 2016). "Haptik updates app with SmartWallet". The Hindu Business Line.
  50. ^ "Sprite Signs up with Haptik for a 'Clear' Brand Fit". Coca-Cola India. 8 November 2017.
  51. ^ a b "Haptik with Ziman provides chatbot security services". The Economic Times. 13 October 2017.
  52. ^ a b "Haptik reboots its food and movie categories". The Times of India. 25 August 2016.
  53. ^ "Zoop Enables Food Order & Delivery on Trains via WhatsApp". www.haptik.ai. Retrieved 5 December 2023.
  54. ^ MK, Nidheesh (12 May 2015). "Haptik to offer customer services to Amazon, Flipkart users". Livemint.
  55. ^ "Haptik bots to use Amazon Web Services AI technology". The Times of India. 8 March 2018.
  56. ^ "Haptik, Leena AI sign a strategic partnership for enterprise bot solutions". The Times of India. 15 November 2018.
  57. ^ a b "Haptik chatbots enable Future Group to boost customer engagement on its digital wallet app Future Pay". The Economic Times. 30 October 2018.
  58. ^ "How Haptik's chatbots are helping large enterprises keep customers engaged". VCCircle. 31 October 2018.
  59. ^ a b "TOI App now has a personal assistant". The Times of India. 27 October 2017.
  60. ^ "Haptik and Akancha launch a unique Chatbot against cyber harassment". Deccan Chronicle. 5 January 2018.
  61. ^ "Haptik's Chatbot handled 30x scale for Dream11 During IPL 2018 - Exchange4media". Exchange4media. Retrieved 12 May 2022.
  62. ^ Prasad, Priya (5 April 2016). "Haptik raises Series B funding from Times Internet; Kalaari exits". VCCircle.
  63. ^ "Haptik raises undisclosed sum in Series B funding from Times Internet". The Economic Times. 5 April 2016.
  64. ^ Krishnamurthy, Krithika (18 September 2014). "Messaging app Haptik raises $1 million from Kalaari Capital". The Economic Times.
  65. ^ "Android app Haptik gets $1-mn funding from Kalaari Capital". The Hindu Business Line. 16 September 2017.
  66. ^ Russell, Jon (4 April 2019). "Reliance Jio's latest acquisition is a $100M bet on the future of internet users in India". TechCrunch.
  67. ^ Pathak, Kalpana (3 April 2019). "Reliance Jio arm acquires 87% in AI chatbot firm Haptik Infotech". Mint.
  68. ^ "2019 Has Given Us Renewed Sense of Purpose: Haptik Cofounder". Inc42. 3 January 2020.
  69. ^ "Companies embrace AI to woo employees". Deccan Chronicle. 1 September 2018.
  70. ^ Anzar, Khalid (15 May 2017). "This AI-backed personal assistant is all you need to get your work done". Business Standard.
  71. ^ "Meet the New Haptik your Virtual Assistant Powered by AI". Businessworld. 7 December 2016.
  72. ^ Velayanikal, Malavika (26 June 2017). "India's chatbots pivot for survival in the age of Siri and Alexa". Techinasia.com.
  73. ^ Vignesh, J (26 June 2017). "Haptik opens up AI assistant technology that powers its chatbots". The Economic Times.
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