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Grace Beverley

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Grace Beverley
Born
Grace Margaret Beverley

(1997-02-16) 16 February 1997 (age 27)
London, England
Occupations
  • Influencer
  • Entrepreneur
  • Podcaster
Known for
  • TALA
  • Shreddy

Grace Margaret Beverley is an English entrepreneur, influencer, and podcaster.[1] She is the founder of TALA, Shreddy and The Productivity Method.[2] Formerly known online by her moniker GraceFitUK, Beverley founded TALA and Shreddy whilst studying music at St Peter's College, Oxford.[3]

Early life and education

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Grace Margaret Beverley was born in London, England, on 16 February 1997 to Victoria Broackes, a curator at the Victoria and Albert Museum (daughter of multimillionaire businessman Sir Nigel Broackes),[4][5] and Peter Beverley, the head of a business consultancy firm. She is the third of four daughters.[6][7]

Beverley attended Francis Holland School[8] and St Paul's Girls' School.[9] As a teenager, she was head chorister at Salisbury Cathedral.[7] She received a choral scholarship at St Peter's College, Oxford, where she studied music as an undergraduate,[10] graduating in 2019,[11] and receiving her Master of Arts in 2023.[12][failed verification]

Career

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Social media influencer

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At the age of 18, Beverley began to grow her social media accounts - primarily YouTube and Instagram under the name GraceFitUK.[13] She marketed herself as a lifestyle vlogger with a focus on fitness, studying at Oxford, and veganism. She now has an audience of over 1 million followers on these platforms.[12][3] She also sold resistance bands and workout plans[12] and worked with international brands such as fitness company Gymshark.[14] YMU talent agency signed Grace Beverley in April 2024.[15]

Businesses

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Beverley has established three companies: TALA, Shreddy, and The Productivity Method.

TALA

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TALA is a sportswear and fashion brand that markets itself as providing ethically made quality clothing.[16] According to the company, most garments are made from recycled materials such as plastic bottles upcycled into yarn, or factory offcuts.[16] TALA was launched in 2019 with the support of an influencer brand-building company and turned over £6.2 million in its first year.[17][better source needed] In April 2021, Beverley re-acquired the business. She appointed Morgan Fowles as managing director of TALA in May 2021.[18][19] Tala raised £4.2 million in December 2021, in funding led by Active Ventures and Venrex, and the team grew to over 40 people.[20] In 2022, it raised $5.7m in an investment round with venture capital firms.[20] TALA’s sales were in eight figures for 2023, up 100 per cent from 2022. In 2023, Fowles was named TALA’s CEO.[18]

Shreddy

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Shreddy is a fitness product and technology brand. Users pay a monthly fee to access exercise classes and meal plans on the mobile app and can buy the equipment required to complete the classes.[21] Shreddy also sells a range of dietary supplements and protein bars which are stocked in supermarkets and pharmacies.[22] Beverley is the founder and current CEO of Shreddy.[23]

Some equipment now sold by Shreddy was originally designed for one of Beverley's previous businesses, B_ND, which focused on resistance bands for home and gym use. The B_ND concept was assimilated into the Shreddy brand in 2020.[24][25]

The Productivity Method

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In 2022, Beverley founded The Productivity Method, which sells planners and diaries.[26] The planners follow the productivity model set out in Beverley’s book Working Hard, Hardly Working: How to achieve more, stress less and feel fulfilled.[27]

Retrograde

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In July 2024, Beverley teamed up with Jake Browne and Gary Meehan to launch Retrograde, an AI-powered talent management system for content creators.[28]

Podcast

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Beverley hosts a weekly podcast titled Working Hard, Hardly Working where she interviews guests about their careers and the habits that led them to success.[29]

Recognition

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Beverley was on the 2020 Forbes 30 Under 30 Europe Retail & Ecommerce list.[30] In 2020, Beverley was awarded the James Joyce Award by University College Dublin.[31]

Publications

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Beverley, Grace (2021). Working Hard, Hardly Working. Penguin. ISBN 9781529159004.

References

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  1. ^ Williams, Libby (1 March 2020). "Founder Focus: Grace Beverley of Shreddy, TALA and B_ND". BALANCE. Retrieved 8 January 2021.
  2. ^ Bugler, Daphne (12 July 2024). "At home with Grace Beverley: "My Discover Weekly every single week is just whales"". British GQ. Retrieved 11 December 2024.
  3. ^ a b Manavis, Sarah (16 June 2020). "The queen of quarantine: How Grace Beverley built an at-home fitness empire". New Statesman. Retrieved 26 December 2023.
  4. ^ The New York Times Biographical Service, Volume 30. New York Times & Arno Press. 1999. p. 1595.
  5. ^ Moss, Michael S. (2004). "Broackes, Sir Nigel (1934–1999), financier and industrialist". Oxford Dictionary of National Biography (online ed.). Oxford University Press. doi:10.1093/ref:odnb/72953. ISBN 978-0-19-861412-8. (Subscription or UK public library membership required.)
  6. ^ Rice, Lilyanne (28 January 2021). "Inside Grace Beverley's life, her parents, her struggle against sexism, and her boyfriend". TheNetline.
  7. ^ a b Duggan, Margaret (9 November 2010). "SALISBURY: The Beverley sisters". The Church Times. Retrieved 20 November 2023.
  8. ^ "Women of Influence Series 2020 - Grace Beverley". Francis Holland School - Regents Park. 15 January 2020. Retrieved 27 December 2023.
  9. ^ Chandler-Wilde, Helen (30 January 2020). "This is the workplace of the future, according to Grace Beverley - a 22-year-old CEO worth millions". The Telegraph. ISSN 0307-1235. Retrieved 3 January 2021.
  10. ^ Chandler-Wilde, Helen (30 January 2020). "This is the workplace of the future, according to Grace Beverley - a 22-year-old CEO worth millions". The Telegraph. ISSN 0307-1235. Retrieved 27 December 2023.
  11. ^ West, Amelia (4 March 2020). "Grace Beverley: 13 Questions with the Founder of We Are Tala". Remake. Retrieved 27 December 2023.
  12. ^ a b c Rackham, Annabel (28 December 2019). "Grace Beverley: The 22-year-old taking on the gym wear world". BBC. Retrieved 3 January 2021.
  13. ^ "Meet the 30 most famous YouTube and Instagram stars you've never heard of". The Telegraph. 22 September 2018.
  14. ^ "GraceFitUk | Grace Beverley Gymshark Athlete | Shop Now". Gymshark ROW. Archived from the original on 3 February 2021. Retrieved 29 January 2021.
  15. ^ Kanter, Jake (5 April 2024). "YMU Signs Grace Beverley As UK Agency Continues Push Into Influencer Realm". Deadline. Retrieved 22 November 2024.
  16. ^ a b Campbell, Maeve (8 July 2019). "EXCLUSIVE: Grace Beverley on her game-changing sustainable activewear". Euronews. Retrieved 3 January 2021.
  17. ^ Pavlova, Victoria (31 March 2020). "Grace Beverley: Ethical Fitness Influencer On The Path From Founder To CEO". Forbes. Retrieved 3 January 2021.
  18. ^ a b Maguire, Lucy (1 November 2023). "Grace Beverley's Tala is growing up. Just don't call it an influencer brand". Vogue Business. Retrieved 20 November 2023.
  19. ^ "WE ARE TALA LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 3 January 2021.
  20. ^ a b Theodosi, Natalie (2 February 2022). "Grace Beverley Raises $5.7M to Expand Sustainable Activewear Label Tala". WWD. Retrieved 27 December 2023.
  21. ^ Rigby, Sara (6 November 2020). "5 home workout apps for your socially-distanced exercise". BBC Science Focus Magazine. Retrieved 3 January 2021.
  22. ^ Astill, Rebecca; Buchanan, Abigail (5 May 2023). "The best protein bars in 2023 (that actually taste good) for a nutritious snack". The Telegraph.
  23. ^ Hristova, Katina (30 September 2020). "Grace Beverley: Young, Female and Super Successful". CEO Today. Retrieved 3 January 2021.
  24. ^ Mills, Sasha (17 November 2020). "In Conversation with Grace Beverley". Cherwell. Retrieved 3 January 2021.
  25. ^ "@gracebeverley". Instagram. 20 October 2020. Retrieved 3 January 2021.
  26. ^ "@gracebeverley". Instagram. 11 April 2023. Retrieved 20 November 2023.
  27. ^ Turan, Cyan (12 April 2021). "Productivity tips for nailing a decent work/life balance, according to Grace Beverley". Cosmopolitan UK. Retrieved 20 November 2023.
  28. ^ "Grace Beverley launches AI tool for content creators". UKTN. 30 July 2024. Retrieved 28 November 2024.
  29. ^ "Working Hard, Hardly Working". Apple Podcasts. Retrieved 20 November 2023.
  30. ^ "Grace Beverley". Forbes. Retrieved 20 November 2023.
  31. ^ "@gracebeverley". Instagram. 24 February 2021. Retrieved 20 November 2023.
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