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Gopi Prasannaa

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Gopi Prasannaa
Occupations
  • Poster artist
  • production designer
Years active2010–present
Notable workAaranya Kaandam (2010)
Kaththi (2014)
96 (2018)
Master (2021)

Gopi Prasannaa is an Indian graphic designer who has designed many movie posters in the South Indian film industry. His notable works include the graphic novel-style poster for Aaranya Kaandam (2010) and introducing first-look posters with Kaththi (2014). During the COVID-19 lockdown, he gained recognition for the nostalgic series 'Ninaivugalai Thedi'.

Personal life

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Prasannaa's first film in a theater was Salangai Oli (1983) when he was 6 years old.[1] He was also interested in painting during his childhood.[2] Prasannaa admires movie poster artists like Tom Martin and some Japanese artists. He was inspired from the hand-drawn movie hoardings of Chennai's golden era and Maniyan Selvam's illustrations in Ananda Vikatan magazines during his youth.[3]

Career

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The poster of Aaranya Kaandam. Fully illustrated in yellow and black, styled as a graphic novel illustration.

Prasannaa initially worked as a programmer, tried his hand in gaming, advertising and branding, before starting a career as a publicity designer.[4][3] His journey in publicity design began with the Tamil film Aaranya Kaandam, directed by Thiagarajan Kumararaja in 2010.[4][5] The poster was styled as a graphic novel fully illustrated in yellow and black making it the first of its kind for the Tamil industry.[6] In 2014, Prasannaa introduced the trend of first-look posters in Tamil cinema with the film Kaththi, a social drama directed by AR Murugadoss.[6][7] During the COVID-19 lockdown in India, Prasannaa created a series of retro movie posters for films like Sadma, 16 Vayathinile, Mullum Malarum, Mouna Raagam, Antha 7 Naatkal which are part of the 10-part series.[8][2] The series was named 'Ninaivugalai Thedi', which translates to 'chasing memories'.[1][2] He drew inspiration from the poster of Salangai Oli for the series.[1]

In 2021, the first-look poster of Master, directed by Lokesh Kanagaraj, released on New Year's Eve. It quickly went viral on social media and set records.[9]

Selected filmography

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List of film posters designed by Gopi Prasannaa
Year Title Director Notes Ref.
2010 Aaranya Kaandam Thiagarajan Kumararaja Debut as publicity designer

1st of 3 collaborations with Thiagarajan Kumararaja

[5]
2014 Kaththi AR Murugadoss
2015 O Kadhal Kanmani Mani Ratnam 1st of 6 collaborations with Mani Ratnam [2]
2016 Theri Atlee
2017 Kaatru Veliyidai Mani Ratnam [3]
2017 Mersal Atlee
2018 Chekka Chivantha Vaanam Mani Ratnam [4]
2018 Sarkar AR Murugadoss
2018 96 Premkumar Chandran
2019 Super Deluxe Thiagarajan Kumararaja [10][11]
2019 Bigil Atlee
2019 Nerkonda Paarvai H. Vinoth
2021 Master Lokesh Kanagaraj 1st of 3 collaborations with Lokesh Kanagaraj
2022 Beast Nelson Dilipkumar
2022 Vikram Lokesh Kanagaraj
2022 Ponniyin Selvan: I Mani Ratnam
2023 Varisu Vamshi Paidipally
2023 Thunivu H. Vinoth
2023 Ponniyin Selvan: II Mani Ratnam
2023 Modern Love Chennai Thiagarajan Kumararaja (Ninaivo Oru Paravai) Also debut as production designer [12]
2023 Leo Lokesh Kanagaraj
2024 Ayalaan R. Ravikumar
2024 The Greatest of All Time † Venkat Prabhu
2024 Vettaiyan † T. J. Gnanavel
TBA Vidaamuyarchi † Magizh Thirumeni
TBA Thug Life † Mani Ratnam [13]
TBA Dhruva Natchathiram: Chapter One – Yuddha Kaandam † Gautham Vasudev Menon
Key
† Denotes films that have not yet been released

References

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  1. ^ a b c S, Gowri (2020-06-23). "Designer Gopi Prasannaa creates posters of yesteryear Tamil superhits using retro colour palettes". The Hindu. ISSN 0971-751X. Archived from the original on 2024-01-13. Retrieved 2024-01-13.
  2. ^ a b c d "Gopi Prasannaa fashions retro posters for classic Tamil films during lockdown". The Times of India. 2020-06-24. ISSN 0971-8257. Archived from the original on 2024-01-13. Retrieved 2024-01-13.
  3. ^ a b c Bakshi, Jahan Singh (2019-03-27). "Posterphilia: How Gopi Prasannaa Created The 'Super Deluxe' Poster". www.filmcompanion.in. Retrieved 2024-01-15.
  4. ^ a b c "From Aaranya Kaandam to Sarkar, publicity designer Gopi Prasanna on film posters and their impact in multiplex era". Firstpost. 2018-07-25. Archived from the original on 2024-01-14. Retrieved 2024-01-14.
  5. ^ a b Bakshi, Jahan Singh (2018-12-17). "Posterphilia: The Best Indian Film Posters Of 2018". www.filmcompanion.in. Archived from the original on 2024-01-13. Retrieved 2024-01-13.
  6. ^ a b V,DHNS, Vivek M. "What goes behind the making of a film poster?". Deccan Herald. Archived from the original on 2024-01-13. Retrieved 2024-01-13.
  7. ^ "Tale of a title". The New Indian Express. Archived from the original on 2024-01-14. Retrieved 2024-01-14.
  8. ^ migrator (2020-06-22). "Publicity designer creates retro film posters to reconnect with classics". www.dtnext.in. Archived from the original on 2024-01-14. Retrieved 2024-01-14.
  9. ^ "Why is Vijay's Master poster blurry? Designer Gopi Prasanna reveals details". India Today. Archived from the original on 2024-01-13. Retrieved 2024-01-13.
  10. ^ "Gopi Prasanna creates graffiti for 'Super Deluxe'". The Times of India. 2019-03-27. ISSN 0971-8257. Archived from the original on 2019-04-13. Retrieved 2024-01-14.
  11. ^ Subramanian, Anupama (28 March 2019). "Graffiti art for Super Deluxe". Deccan Chronicle. Archived from the original on 21 June 2019. Retrieved 14 January 2024.
  12. ^ Raman, Sruthi Ganapathy (2023-05-27). "Production Designer Of Modern Love Chennai On Capturing The Soul Of The City". www.filmcompanion.in. Retrieved 2024-01-15.
  13. ^ "Kamal Haasan and Mani Ratnam tease fans ahead of the promo release; 'KH 234' crew announced!". The Times of India. 2023-10-27. ISSN 0971-8257. Retrieved 2024-01-24.
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