Go City
 | |
| Formerly | Leisure Pass Group |
|---|---|
| Company type | Private |
| Industry | Travel |
| Founded | 1999 |
| Headquarters | London, United Kingdom |
Key people | Jon Owen (CEO)[1] |
| Owner | Exponent Private Equity |
| Website | gocity |
Go City, formerly Leisure Pass Group, is a British travel company that offers discounted ticket packages to top tourist locations in 31 cities. It has over 7.5 million active users, and sells about 700,000 passes annually, making it the world's largest provider of tourist passes.[2][3][4]
History[edit]
The company was founded as Leisure Pass Group in 1999.[2]
Primary Capital bought the company in 2012 for £35 million, under the arrangement of then-CEO Darren Evans. Exponent Private Equity, owner of Big Bus Tours, purchased the company from Primary Capital for £150 million on 12 December 2016.[3][5] The 2016 purchase also merged two other similar companies, Go City Card and The New York Pass, into Leisure Pass Group.[6]
Leisure Pass Group rebranded to Go City in July 2021.[7][8]
Passes[edit]
The company has passes for the following 31 cities as of July 2024. The cities span 17 countries and 4 continents.[2]
Asia[edit]
- Bangkok, Thailand - added in 2022[9]
- Dubai, United Arab Emirates
- Hong Kong, China - added in 2018[10]
- Seoul, South Korea
- Singapore, Singapore - added in 2019[11]
Europe[edit]
- Amsterdam, the Netherlands - added in 2021[12]
- Barcelona, Spain
- Dublin, Ireland
- Gothenburg, Sweden - added in 2021[13]
- London, United Kingdom
- Madrid, Spain
- Paris, France
- Prague, Czech Republic - added in 2024[14]
- Rome, Italy
- Stockholm, Sweden - added in 2021[15]
- Vienna, Austria
North America[edit]
- Boston, Massachusetts
- Cancún, Quintana Roo
- Chicago, Illinois
- Las Vegas, Nevada
- Los Angeles, California
- Miami, Florida
- New Orleans, Louisiana
- New York City, New York
- Oahu, Hawaii
- Orlando, Florida
- Philadelphia, Pennsylvania
- San Antonio, Texas
- San Diego, California
- San Francisco, California
Oceania[edit]
Former[edit]
These cities do not appear on the company's website as available passes but have been stated to be available in the past.
References[edit]
- ^ McCroskrie, Kirsten. "Go City and Mandai Wildlife Group Announce Multi-Year Strategic Partnership to Inspire Travel to Singapore". Go City. Retrieved 2 July 2024.
- ^ a b c "Official website". Retrieved 2 July 2024.
- ^ a b Davies, Phil (12 December 2016). "Big Bus Tours parent closes in on Leisure Pass deal". Travel Weekly. Retrieved 3 July 2024.
- ^ a b "Leisure Pass Group bought in MBO". Business Sale Report. 18 May 2012. Retrieved 3 July 2024.
- ^ Armstrong, Ashley (11 December 2016). "Big Bus Tours gets ready to hop on Leisure Pass". The Daily Telegraph. Retrieved 3 July 2024.
- ^ "Merger creates largest attraction pass organisation in world". Breaking Travel News. 11 May 2017. Retrieved 2 July 2024.
- ^ "Leisure Pass Group Announces Strategic Rebrand To "Go City®" As Demand For Its Passes Grows". PR Newswire. 20 July 2021. Retrieved 3 July 2024.
- ^ Banerji, Gaurav (21 July 2021). "Leisure Pass Group Rebrands as "Go City"". Travel Agent Central. Retrieved 3 July 2024.
- ^ Kasemsuk, Narumon (1 June 2022). "Go City launches tourist pass in Bangkok". Bangkok Post. Retrieved 3 July 2024.
- ^ "Stretch Your Travel Budget with the New Hong Kong Pass from The Leisure Pass Group". PR Newswire. 24 October 2018. Retrieved 3 July 2024.
- ^ Chow, Pamela (9 December 2019). "Leisure Pass Group plots expansion into SE Asia with Go Singapore pass". TTG Asia. Retrieved 2 July 2024.
- ^ "LPG acquires Amsterdam Pass". Go City. 2 June 2021. Retrieved 2 July 2024.
- ^ "LPG acquires Gothenburg Pass". Go City. 24 March 2021. Retrieved 2 July 2024.
- ^ "Sightseeing Pass Go City Expands to Prague". Travel Agent Central. 10 June 2024. Retrieved 3 July 2024.
- ^ "LPG acquires Stockholm Pass". Go City. 12 January 2021. Retrieved 2 July 2024.