Geoff Cottrill
 | This biographical article is written like a résumé. (January 2017) |
Geoff Cottrill (born July 4, 1963[citation needed]) is an American marketer who currently serves as chief marketing officer at Topgolf. He formerly held top positions at Procter & Gamble, Coca-Cola, Starbucks, and Converse.[1] He is the father of the musical artist Clairo.[2]
Career
[edit]Cottrill is currently serving as CMO at Topgolf. He is also the co-founder of MARVIN. Cottrill was also a vice president at Starbucks Entertainment Hear Music in Seattle, Washington.[3] Between 2007 and 2016, he was chief marketing officer of Converse, a subsidiary of Nike, Inc.[4] In 2014, he was appointed vice-chair of the Grammy Foundation, a non-voting philanthropic organization dedicated to raising money for music preservation and music education. The organization created the Music Educator of the Year Award.[5] Between 2015 and 2017, he was president of American operations at MullenLowe Group.[1]
In 2010, he was named one of Brandweek's "Marketers of the Year".[6]
Personal life
[edit]Cottrill resides in Atlanta, Georgia, and on Cape Cod with his wife, professional children's fashion photographer Allie Cottrill. Cottrill is the father of the musical artist Clairo. According to The New York Times, her record label signing was made possible by her father's connection to Jon Cohen, co-founder of The Fader and an executive at the publication's marketing agency, Cornerstone.[2] His role in the launching of his daughter's professional career attracted scrutiny from some online communities with regard to the singer's authenticity.[2][7][8]
References
[edit]- ^ a b Coffee, Patrick (May 1, 2017). "MullenLowe Boston Parts with President Geoff Cottrill After One Year". Adweek.
- ^ a b c Coscarelli, Joe (May 23, 2018). "Clairo's 'Pretty Girl' Went Viral. Then She Had to Prove Herself". New York Times. Retrieved 31 May 2018.
- ^ Adweek Staff (April 22, 2005). "Coke Marketer to Depart". Adweek.
- ^ "Geoff Cottrill Departs As CMO Of Converse". Forbes.
- ^ "MusiCares Announce New Board". Grammy Foundation. Archived from the original on 2017-01-16. Retrieved 2017-01-15.
- ^ "Brandweek Presents the Marketers of the Year 2010". More than Branding. September 13, 2010. Retrieved January 14, 2017.
- ^ Cliff, Aimee (November 27, 2018). "Clairo IRL". Dazed Digital.
- ^ Sridhar, Sunidhi (October 10, 2019). "The Significance of "Industry Plants" in the Music Community". Daily Nexus.
External links
[edit]- "Former Converse CMO Geoff Cottrill to Lead MullenLowe Boston". Adage. 11 April 2016.
- "From Brand to Agency-Side Feat. MullenLowe U.S.'s Geoff Cottrill · MullenLowe Group". Mullenlowe Group.
- "Kimpton Group Holding LLC - Relationship Science". Relationship Science.
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