Fruitas Holdings
 | |
| Company type | Holding company |
|---|---|
| PSE: FRUIT | |
| Industry | Food and beverage |
| Founded | 2000 (as Lush Enterprises) February 18, 2015 (as Fruitas Holdings) |
| Founder | Lester Yu[1] |
| Headquarters | , |
Key people | Lester Yu (President and CEO) |
| Products | Food and beverages, pastries, desserts |
| Website | fruitasholdings |
Fruitas Holdings, Inc. is a food company in the Philippines which maintains several food and beverage kiosk chains including its flagship brand, Fruitas. It is publicly listed on the Philippine Stock Exchange.[2]
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History
[edit]Fruitas Holdings, Inc. traces its history to the Lush Enterprises Corporation which was incorporated in 2000.[3] The company opened the first outlet of its flagship fruit juice and shake brand, Fruitas Fresh from Babot’s Farm at SM City Manila in 2002.[4] It was started by businessman Lester Yu who previously made a failed venture in the pearl shake business through Lush Coolers.[5]
In 2004, Lush Enterprises introduced Juice Avenue. In 2005, Buko Ni Fruitas was launched. A year later, Black Pearl was launched in 2006.[3]
In 2011, Fruitas Ice Candy was launched, based on the Filipino ice candy snack. The Buko Loco, Friends Fries, Tea Rex, and Fruitas House of Desserts brands were launched in 2012.[3]
In 2013, Lush Enterprises introduced 7,107 Halo-Halo Islands.[3] On February 18, 2015, Lush Enterprises Corporation was renamed to Fruitas Holdings. It was incorporated and registered with the Securities and Exchange Commission and established to manage Fruitas and at least 23 other food and beverage kiosk brands.[2][3] In 2015, Fruitas Holdings also acquired Negril Trading Inc, the owner of De Original Jamaican Pattie Shop and Juice Bar.
In 2016, Fruitas Holdings launched Shou, Johnn Lemon, and Fancie.[3]
In 2018, Sabroso Lechon was acquired by Fruitas Holdings.[3]
In 2019, Fruitas Holdings launched its initial public offering to the Philippine Stock Exchange.[3]
In 2020, Fruitas introduced Soy & Bean.[3] It also announced plans of acquiring 100% of food delivery service company CocoDelivery.[6]
In 2021, Balai Pandesal was fully acquired by Fruitas Holdings. The business was placed under Balai Ni Fruitas Inc., which made its initial public offering a year later in 2022.[3]
In June 2023, Fruitas Holdings acquired Fly Kitchen Inc., a virtual restaurant operator of eight food brands.[3]
In April 2024, Balai Ni Fruitas Inc. acquired Sugarhouse, a 40-year old bakeshop and catering business.[7]
Locations
[edit]As of 2023, the Fruitas brand has more than 800 stores across the Philippines.[3]
References
[edit]- ^ Ong, Henry (November 18, 2019). "Juice queue day". Philippine Daily Inquirer. Retrieved November 28, 2024.
- ^ a b "Company Information: Fruitas Holdings, Inc". Philippine Stock Exchange. Retrieved May 25, 2020.
- ^ a b c d e f g h i j k l "Abous Us". Fruitas Holdings. Retrieved November 3, 2024.
- ^ Gonzales, Iris (February 20, 2020). "Lester Yu enjoys the Fruitas of his labors". The Philippine Star. Retrieved November 28, 2024.
- ^ Ong, Henry (October 18, 2023). "Financial Adviser: 5 Business Lessons Everyone Can Learn Fruitas Holdings Founder Lester Yu". Esquiremag.ph. Retrieved November 28, 2024.
- ^ Charm, Neil. "Fruitas buying food delivery firm CocoDelivery". Retrieved July 23, 2020.
- ^ "Balai ni Fruitas buys bakeshop Sugarhouse". ABS-CBN News and Current Affairs. April 18, 2024. Retrieved November 3, 2024.
External links
[edit]
Media related to Fruitas Holdings at Wikimedia Commons
