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Front Cover

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Front Cover
Theatrical release poster
Directed byRay Yeung
Written byRay Yeung
Produced by
  • Kaer Vanice
  • Ray Yeung
Starring
CinematographyEun-ah Lee
Edited byJoseph Gutowski
Music by
  • Paul Turner
  • Darren Morze
Production
companies
Distributed byStrand Releasing
Release dates
  • May 28, 2015 (2015-05-28) (SIFF)
  • August 6, 2016 (2016-08-06) (United States)
Running time
87 minutes[1]
CountryUnited States
Languages
Box office$26,409[2]

Front Cover is a 2015 American romantic comedy-drama film written, directed, and co-produced by Ray Yeung. It stars Jake Choi and James Chen, with Elizabeth Sung, Ming Lee, Jennifer Neala Page, Sonia Villani, and Li Jun Li in supporting roles. It follows an openly gay New York City fashion stylist who, rejecting his traditional Asian upbringing, is assigned to style a famous Beijing actor for an important photo shoot for his firm.

The film had its world premiere at the Seattle International Film Festival on May 28, 2015, and was given a limited theatrical release in the United States on August 6, 2016, by Strand Releasing. It received mixed-to-positive reviews from critics.

Plot

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Front Cover tells the story of Ryan Fu, a gay Chinese American who rejects his Asian heritage and has learned to suppress it to climb up the social ladder. Through talent and hard work he attains his dream job as an assistant to Francesca, a celebrity fashion stylist. One day Francesca assigns Ryan to style Ning, an actor who has just arrived from Beijing, for a top magazine photo shoot. Ning dismisses Ryan's initial Western styling and demands Ryan create an image for him that represents the power of the new China. Their opinions clash, resulting in a strained working relationship.

Over the following days, they socialize while working together and discover not only do they have a lot in common, a mutual attraction begins to develop. As they get closer, Ryan reveals that he detests his Chinese heritage because he is ashamed of his impoverished upbringing. Ning also opens up and confesses that he is closeted. As they fall in love, a Chinese tabloid magazine exposes Ning as gay. Terrified of the impact it will have on his career, Ning begs Ryan to lie for him at a press conference. Ryan must now decide whether to help Ning or stay true to himself.[3]

Cast

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  • Jake Choi as Ryan Fu
  • James Chen as Qi Xiao Ning
  • Elizabeth Sung as Yen
  • Jennifer Neala Page as Janet
  • Sonia Villani as Francesca
  • Ming Lee as Ba
  • Li Jun Li as Miao
  • Benjamin Thys as James
  • Peter Benson as Tim
  • Rachel Lu as Xin
  • Kristen Hung as Ai
  • Wayne Chang as Chun
  • Scott Chan as Bao
  • Ben Baur as Eddie
  • Tom Ligon as Gus LaMar
  • Brian Knoebel as Dex
  • Shenell Edmonds as Amy
  • Chris Kies as Colin
  • Feiga Martinez as Margarita
  • Jack Ferver as Pascal
  • Susan Louise O'Connor as Reporter
  • James Pravasilis as Technician

Release

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Front Cover had its world premiere at the 41st Seattle International Film Festival on May 28, 2015.[4] It opened the 26th Hong Kong Lesbian & Gay Film Festival on September 19,[5] and was screened at several film festivals.[6]

In September 2015, Strand Releasing acquired North American distribution rights to the film,[7][8] while Edko Films picked up Hong Kong and Macau distribution rights.[9][10] It was theatrically released in New York City on August 5, 2016, in Los Angeles on August 12,[11] and in Hong Kong on October 25.[6]

Reception

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Box office

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Front Cover grossed $26,409 in the United States,[2] and earned an additional $57,832 in domestic video sales.[12]

Critical response

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On the review aggregator website Rotten Tomatoes, 83% of 12 critics' reviews are positive, with an average rating of 5.2/10.[13] Metacritic, which uses a weighted average, assigned the film a score of 52 out of 100, based on 9 critics, indicating "mixed or average" reviews.[14]

Jeannette Catsoulis of The New York Times stated, "Front Cover still strains to surmount its thin narrative and unfortunate dips into clichéd cultural comedy. Yet the acting is reserved and sincere, the two leads exhibiting a believable attraction that Mr. Yeung takes care not to disrupt."[15] Gary Goldstein of the Los Angeles Times described the film as "a root-worthy picture with its share of warm, amusing moments, an attractive pair of leads and a vivid use of Big Apple locales."[16] Stephanie Merry of The Washington Post gave it 2 out of 4 stars and opined, "Front Cover is weighed down by heavy-handed dialogue and a melodramatic score."[17] Edmund Lee of the South China Morning Post gave the film 3 out of 5 stars and concluded his review by writing, "Front Cover does deliver as a nice little romantic comedy with a pair of endearing leads."[18] Godfrey Cheshire of RogerEbert.com gave it 3 out of 4 stars and remarked, "Yeung's [screenplay] is subtle and assured, tracing an emotional arc that's believably nuanced." Cheshire also praised Choi and Chen for their "exceptionally strong lead performances."[19]

Accolades

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Awards
  • Best Screenplay, FilmOut San Diego Film Festival, 2016[20]
  • Jury Award Best Domestic Feature, Outflix Film Festival Memphis, 2016[21]
  • Audience Award for Best Narrative Film, Boston Asian American Film Festival, 2016[22]
  • Best Full Feature, Serile Filmului Gay International Film Festival Romania, 2016[23]
  • Best Actor (James Chen), Australia Golden Koala Chinese Film Festival, 2017[24]
Nominations

References

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  1. ^ "FRONT COVER". Strand Releasing. Archived from the original on July 18, 2024. Retrieved February 1, 2025.
  2. ^ a b "Front Cover". Box Office Mojo. IMDb. Retrieved February 1, 2025.
  3. ^ Cheshire, Godfrey. "Front Cover movie review & film summary (2016)". RogerEbert.com. Retrieved 2019-11-09.
  4. ^ Eggers, Rachel (April 29, 2015). "SIFF ANNOUNCES FULL LINEUP FOR 41st SEATTLE INTERNATIONAL FILM FESTIVAL". SIFF (Press release). Archived from the original on December 25, 2024. Retrieved February 1, 2025.
  5. ^ Lord, Richard (September 17, 2015). "Hong Kong filmmaker Ray Yeung's new film, Front Cover, is a story about fitting in and identity". South China Morning Post. Archived from the original on June 27, 2022. Retrieved February 1, 2025.
  6. ^ a b "Screenings". Front Cover's Official Website. July 27, 2016. Retrieved February 1, 2025.
  7. ^ Frater, Patrick (September 12, 2015). "Strand Releasing to Open Ray Yeung's 'Front Cover' in North America". Variety. Archived from the original on December 25, 2024. Retrieved February 1, 2025.
  8. ^ Kilday, Gregg (September 12, 2015). "TIFF: Ray Yeung's 'Front Cover' Goes to Strand Releasing". The Hollywood Reporter. Archived from the original on December 25, 2024. Retrieved February 1, 2025.
  9. ^ Wong, Silvia (September 23, 2015). "Edko to open 'Front Cover' in Hong Kong". Screen Daily. Archived from the original on December 25, 2024. Retrieved February 1, 2025.
  10. ^ Frater, Patrick (October 3, 2015). "Busan: Edko Films Snags 'Cover' Rights". Variety. Archived from the original on December 25, 2024. Retrieved February 1, 2025.
  11. ^ Murthi, Vikram (August 2, 2016). "'Front Cover' Exclusive Clip: An Openly Gay NYC Fashion Stylist Examines His Cultural Identity Through an Unlikely Friendship". IndieWire. Archived from the original on February 29, 2024. Retrieved February 1, 2025.
  12. ^ "Front Cover". The Numbers. Nash Information Services, LLC. Archived from the original on December 25, 2024. Retrieved February 5, 2025.
  13. ^ "Front Cover". Rotten Tomatoes. Fandango Media. Archived from the original on December 1, 2024. Retrieved February 5, 2025. Edit this at Wikidata
  14. ^ "Front Cover". Metacritic. Fandom, Inc. Archived from the original on December 25, 2024. Retrieved February 5, 2025.
  15. ^ Catsoulis, Jeannette (August 4, 2016). "Review: In 'Front Cover,' Struggling for Self-Acceptance". The New York Times. Archived from the original on December 25, 2024. Retrieved February 5, 2025.
  16. ^ Goldstein, Gary (August 11, 2016). "Review: 'Front Cover' is a handsome, if wobbly, gay rom-com". Los Angeles Times. Archived from the original on December 25, 2024. Retrieved February 5, 2025.
  17. ^ Merry, Stephanie (September 29, 2016). "In 'Front Cover' a gay Chinese American comes to terms with his cultural identity". The Washington Post. Retrieved February 5, 2025.
  18. ^ Lee, Edmund (October 25, 2016). "Film review: Front Cover - Chinese values reconsidered in gay romance". South China Morning Post. Archived from the original on December 20, 2024. Retrieved February 5, 2025.
  19. ^ Cheshire, Godfrey (August 5, 2016). "Front Cover". RogerEbert.com. Archived from the original on December 20, 2024. Retrieved February 5, 2025.
  20. ^ "FilmOut San Diego Sponsors". filmoutsandiego.com. Archived from the original on 2021-11-20. Retrieved 2019-11-09.
  21. ^ OUTMemphis (2016-09-16). "Outflix 2016 Award Winners!". OUTMemphis. Retrieved 2019-11-09.
  22. ^ "Boston Asian American Film Festival (2016)". IMDb. Retrieved 2019-11-09.
  23. ^ "Serile Filmului Gay International Film Festival, Romania (2016)". IMDb. Retrieved 2019-11-09.
  24. ^ a b c "Golden Koala Chinese Film Festival 2017". Concrete Playground. Retrieved 2018-12-04.
  25. ^ "SEATTLE INTERNATIONAL FILM FESTIVAL ANNOUNCES AUDIENCE & COMPETITION AWARDS". siff.net. Retrieved 2019-11-09.
  26. ^ "FRONT COVER WILL COMPETE AT THE CHICAGO INTERNATIONAL FILM FESTIVAL". Retrieved 2019-11-09.
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