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Flo (retailer)

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A FLO footwear store along İstiklal Caddesi ("Independence Avenue"), Istanbul, Turkey

FLO both a footwear corporation based in the Bağcılar district of Istanbul, Turkey, founded in 1960.[1] It employs about 15,000 people as of 2024. Its division FLO Mağazacılık (Turkish: Flo Retailing) operates more than 850 stores in 30 countries, of which about 500 in Turkey[1] as well as Russia, Ukraine, the Caucasus, the Middle East, Morocco, Albania, Kosovo, and Kenya. It also operates e-commerce channels serving multiple national markets, as well as a wholesale network and merchandising.[2]

Retail stores are operated as FLO, but also Nine West and InStreet.[3]

History

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FLO was founded in 1960.[1] IN 2012, FLO bought the Italian brand Lumberjack.[4] In 2020, FLO opened its first store in Ukraine in Lviv in the Forum Lviv mall, and the same year another in Kyiv in the Prospekt mall (ТРК Проспект).[5] in partnership with the Ukrainian company Arricano Real Estate plc.[6] In 2022 FLO opened its first store in Turkmenistan, at Berkarar mall, the country's largest, in the capital Ashgabat.[7] The same year, FLO bought the Russian operations of Reebok, as Western companies left Russia after sanctions.[1] And also in 2022 FLO entered a joint venture with Moroccan company Shoeleven to open a new shoe factory in Casablanca, Morocco.[8]

Geographical presence

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FLO stores are located in these countries as well as others:[9]

Europe/Asia

  • Turkey
  • Azerbaijan
  • Georgia
  • Russia (former Reebok stores)

Europe

  • Albania
  • Kosovo
  • Ukraine

Middle East

  • Iraq (Federal Iraq and Kurdistan)
  • Jordan
  • Saudi Arabia

Central Asia

  • Kazakhstan (2024: 7 stores)[10]
  • Turkmenistan

Africa

  • Algeria
  • Kenya
  • Morocco

References

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  1. ^ a b c d "FLO buys Reebook's Russia operations - Latest News". Hürriyet Daily News. May 18, 2022. Retrieved May 13, 2024.
  2. ^ "Hakkimizda" [About Us]. FLO. Retrieved May 13, 2024.
  3. ^ "360° Virtual Store Tour". FLO Corporate site. Retrieved 13 May 2024.
  4. ^ "Turkish firm buying out Lumberjack - Latest News". Hürriyet Daily News. 17 March 2012. Retrieved 13 May 2024.
  5. ^ "First FLO store in Ukraine opened in Forum Lviv SC". rau.ua. 25 November 2020. Retrieved 13 May 2024.
  6. ^ "Перший в Києві: магазин взуттєвої мережі FLO відкрився в ТРК Проспект" [The first in Kyiv: Shoe store chain FLO opens unit in Prospekt shopping center]. rau.ua (in Ukrainian). 27 November 2020. Retrieved 13 May 2024.
  7. ^ "Turkish Shoe Retailer FLO Opens Its First Store in Turkmenistan | Photo Report". Business Turkmenistan Information Center. 12 December 2022. Retrieved 13 May 2024.
  8. ^ Anouar, Souad. "Shoeleven, FLO Group Inaugurate New Shoe Factory in Casablanca". Morocco World News. Retrieved 13 May 2024.
  9. ^ "International Activities". FLO Corporate site. Retrieved 13 May 2024.
  10. ^ "Наши магазины". FLO Kazakhstan (in Turkish). Retrieved 13 May 2024.
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